Creative
Cases
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Delta Dental
documentcloud.adobe.com -
Pella
documentcloud.adobe.com
News
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Data Is Great, But Humans Are Better: Hawkeye's Executives Lead with Empathy
As the industry hustles for first-party data ahead of a major industry disruption, Hawkeye asserts that the solution starts with the people—that is, experts and empaths both. Coming off a banner year with 25 new client wins, the agency prepares to maximize proprietary solutions powered by Epsilon and welcomes three new senior leaders to help guide the evolution: Jill Lyons, Executive Vice President, Delivery; Mike Chung, Senior Vice President, Strategy Director; and Brendon Volpe, Senior Vice President, Strategy and Marketing.
PR Newswire, 04/27/2021
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The Wind Beneath My Wings: Hawkeye Takes Flight with Epsilon’s Data | LBBOnline
The 21-year-old agency is spreading its wings thanks to a pairing with Publicis Groupe’s $4.4 billion dollar baby, Epsilon – with an incredibly romantic case study. LBB’s Laura Swinton speaks to CEO W. Joe DeMiero
Little Black Book, 10/05/2020
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Hawkeye aims to provide personalized marketing services across multiple platforms. It’s a CRM (customer relationship management) agency, using tools to combine data and empathy — based on personality traits and psychographic models — to find ways of connecting with people when, where and how they want (even if they’re unaware).
Dallas Business Journal, 10/20/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| National Ovarian Cancer Coalition (NOCC) | 2021 | Current |
| Purina | 2020 | Current |
| US Bank | 2020 | Current |
| PenFed | 2020 | Current |
| Center for Internet Security | 2020 | Current |
| NRG | 2020 | Current |
| Discover | 2020 | Current |
| TIAA | 2020 | Current |
| Wolters Kluwer | 2020 | Current |
| Biogen | 2020 | Current |
About
We are Hawkeye, powered by Epsilon.
We’re a one-of-a-kind human experience agency.
We orchestrate experiences for people across their customer journey — leveraging human insight, the world’s best data, empathic creativity, and the most powerful technology available. We do all this to deliver business results for our clients, and to create more meaningful connections between humans and brands.
We call these Connections Designed to Matter.
People
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Jill Lyons
EVP, Delivery
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W. Joe DeMiero
CEO
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Zach Baze
Chief Intelligence Officer
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Mike McGeeney
Chief Marketing Officer
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Ian Sohn
President & Chief Client Officer
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John Tedstrom
Managing Director, Chief Strategy Officer
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Brendan McKenna
SVP, Executive Creative Director
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Janet Barker-Evans
SVP, Executive Creative Director