• Delta Dental

    Delta Dental

    Delta Dental

    documentcloud.adobe.com
  • Pella

    Pella

    Pella

    documentcloud.adobe.com
  • Data Is Great, But Humans Are Better: Hawkeye

    Data Is Great, But Humans Are Better: Hawkeye's Executives Lead with Empathy

    As the industry hustles for first-party data ahead of a major industry disruption, Hawkeye asserts that the solution starts with the people—that is, experts and empaths both. Coming off a banner year with 25 new client wins, the agency prepares to maximize proprietary solutions powered by Epsilon and welcomes three new senior leaders to help guide the evolution: Jill Lyons, Executive Vice President, Delivery; Mike Chung, Senior Vice President, Strategy Director; and Brendon Volpe, Senior Vice President, Strategy and Marketing.

    PR Newswire, 04/27/2021

  • The Wind Beneath My Wings: Hawkeye Takes Flight with Epsilon’s Data | LBBOnline

    The Wind Beneath My Wings: Hawkeye Takes Flight with Epsilon’s Data | LBBOnline

    The 21-year-old agency is spreading its wings thanks to a pairing with Publicis Groupe’s $4.4 billion dollar baby, Epsilon – with an incredibly romantic case study. LBB’s Laura Swinton speaks to CEO W. Joe DeMiero

    Little Black Book, 10/05/2020

  • DFW agency Hawkeye, part of Publicis, quietly expanded to over 900 people – and isn

    DFW agency Hawkeye, part of Publicis, quietly expanded to over 900 people – and isn't done - Dallas Business Journal

    Hawkeye aims to provide personalized marketing services across multiple platforms. It’s a CRM (customer relationship management) agency, using tools to combine data and empathy — based on personality traits and psychographic models — to find ways of connecting with people when, where and how they want (even if they’re unaware).

    Dallas Business Journal, 10/20/2020

Client Start Year End Year
National Ovarian Cancer Coalition (NOCC) 2021 Current
Purina 2020 Current
US Bank 2020 Current
PenFed 2020 Current
Center for Internet Security 2020 Current
NRG 2020 Current
Discover 2020 Current
TIAA 2020 Current
Wolters Kluwer 2020 Current
Biogen 2020 Current

We are Hawkeye, powered by Epsilon.
We’re a one-of-a-kind human experience agency.

We orchestrate experiences for people across their customer journey — leveraging human insight, the world’s best data, empathic creativity, and the most powerful technology available. We do all this to deliver business results for our clients, and to create more meaningful connections between humans and brands.

We call these Connections Designed to Matter.

  • Jill Lyons

    Jill Lyons

    EVP, Delivery

  • W. Joe DeMiero

    W. Joe DeMiero

    CEO

  • Zach Baze

    Zach Baze

    Chief Intelligence Officer

  • Mike  McGeeney

    Mike McGeeney

    Chief Marketing Officer

  • Ian Sohn

    Ian Sohn

    President & Chief Client Officer

  • John Tedstrom

    John Tedstrom

    Managing Director, Chief Strategy Officer

  • Brendan McKenna

    Brendan McKenna

    SVP, Executive Creative Director

  • Janet Barker-Evans

    Janet Barker-Evans

    SVP, Executive Creative Director

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