Haworth is an employee-owned, modern media agency—a marketing-led, creative-driven, digital-first company. We’re diligent about building sound data strategy within our communication plans, we value individuality and independence within the workplace and with our 50-year history of integrity as a cornerstone, we’ve built genuine relationships with an impressive roster of clients. And, with WPP as a minority investor, we have access to the tools and resources of the world’s largest marketing and communications company at our fingertips.
As data and measurement take center stage in media, connecting brands and consumers evolves through the distinct disciplines we offer. Everyone at Haworth has a specialized expertise, bringing our complementary skills together to collaborate and innovate. Combining technology with a cultural desire to work together with our shared knowledge brings maximum value to our clients.
We tie media strategy to business performance through experts in their craft:
- Our strategists lead communication planning to optimize and shape the customer journey across all touch points. Our expertise includes specialization in multicultural segments and our dedicated Insights team informs our work.
- Channel experts across Video/Audio, Digital, Print and Out-of-Home bring deep knowledge and specialization to deliver channel plans across the increasingly fragmented marketing landscape.
- Our negotiators manage client investments to ensure optimal ROI. Transparency in media buying stewardship is our agency cornerstone and all paid media channels—including Search, Social, Programmatic, Influencer—are handled by our in-house teams.
- With technology and big data driving today’s marketing, our Business Intelligence and Mar Tech teams give us a strong advantage in guiding informed decisions on media performance through data governance, system integration and automation.
Our focus on marketing, deep knowledge of client business, expertise across Entertainment/Sports/Cause Marketing—and our track record for delivering creative media solutions—adds differentiation to our offerings.