Hawthorne Advertising is a woman-owned (WBENC certified), privately held, independent and innovation driven, full service Brand Response Advertising Agency. Founded 35 years ago, Hawthorne helped pioneer the direct response industry and has continued to be at the forefront of performance and ROI driven advertising ever since. Areas of specialty include strategic planning, creative development, production, media planning, buying, analytics and campaign management for integrated, multi-channel marketing campaigns.
Our Brand Response TV, Digital + Audio Advertising employs the precision of neuroscience and pure accountability. We combine the art of brand with the science of response to engage consumers to take action. We then optimize those actions across all screens via proprietary analytic tools. We further scale efficient KPIs and engage existing customers to drive increased revenues and higher customer lifetime values. We are brand builders/needle movers and budget stewards/ROI champions. The agency utilizes persuasive brand messaging with proprietary analytic systems to create accountable, high performance advertising campaigns. Hawthorne has generated impressive response for our brand clients utilizing a variety of formats, including short and long form TV, radio and digital channels. Hawthorne has developed successful award-winning direct marketing campaigns for hundreds of fortune 500 companies, generating over $10 billion in client sales for clients including Black+Decker, BCBS, Centinel Spine, Clorox, Credit One Bank, Dyson, Equifax, Gerber Life Insurance, Hamilton Beach, HomeAdvisor, LeafFilter, L’Oreal, Procter & Gamble, thredUP, Zulily and more.
Our agency culture embraces the challenge of working in the fastest, most dynamic and results-accountable form of media in the advertising industry. We are experts at delivering award-winning campaigns, optimal results and audience measurement goals that exceed client expectations week after week. We are headquartered in downtown Los Angeles, California, with our founding office in America’s Heartland: Fairfield, Iowa, and network hubs and teams in New York, New Jersey, Texas, Florida, Indiana, Minnesota, Ohio, Tennessee and Washington.