The annual Cannes Lions advertising festival was an occasion for revelry, but marketers were also grappling with what kind of content they may be financing with their online ad dollars.
NY Times, 06/24/2018
The Omnicom Media Group agency CEO also dives into brand safety, data and much more.. From Campaign US
Campaign US, 04/05/2018
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his... Continue reading »
She takes over the role following Scott Hagedorn’s promotion to Omnicom Media Group.
|Client||Start Year||End Year|
|New York Times||2018||Current|
|Boston Beer Company||2018||Current|
|Procter & Gamble||2016||Current|
What's the Heart? | Our clients shift from brands that push content out to brands that pull people in. We're creating new relationships between brands and people like never before. They're deeper, more meaningful, and most importantly, reciprocal.
What's the Science? | We're a data-driven marketing agency. We build individual relationships at scale using sophisticated data platforms and the same technologies that are disrupting the media environment. We help our clients make decisions to aggregate effective reach and deliver the right message at the right time.
Chief Audience Officer