Hearts was established six years ago, to address the unmet need state for disruption and innovation in media. Unencumbered with legacy thinking we program for a progressive media world where digital + mobile are at the core. Our core belief is that for brands to be successful as modern marketers, they need to create brands that attract attention, not be ones that just try to buy it. That attraction comes at the intersection of Heart and Science. This means the ability to build more meaningful emotional connections but do that at scale through the creative use of data, tech, and innovation. When we unlock this for brands we call it Emotional Velocity, increasing the speed at which a brand wins attention, share of wallet and loyalty.