News
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Hearts & Science Names Annalect North American Chief Executive Erin Matts as New U.S. CEO – Adweek
She takes over the role following Scott Hagedorn’s promotion to Omnicom Media Group.
AdWeek, 02/19/2019
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At Hearts & Science, Scott Hagedorn Plans For The Attention Economy | AdExchanger
The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his... Continue reading »
AdExchanger, 07/17/2018
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Hearts & Science's Scott Hagedorn on what keeps him up at night | Campaign US
The Omnicom Media Group agency CEO also dives into brand safety, data and much more.. From Campaign US
Campaign US, 04/05/2018
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Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science – Adweek
The omnicom shop competed against Wavemaker and Starcom.
AdWeek, 04/18/2018
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Advertisers Sip Rosé and Ponder Ethics in South of France - The New York Times
The annual Cannes Lions advertising festival was an occasion for revelry, but marketers were also grappling with what kind of content they may be financing with their online ad dollars.
NY Times, 06/24/2018
Clients
| Client | Start Year | End Year |
|---|---|---|
| Turner Networks | 2018 | Current |
| HBO | 2018 | Current |
| Warner Bros | 2018 | Current |
| Hallmark | 2019 | Current |
| New York Times | 2018 | Current |
| Boston Beer Company | 2018 | Current |
| Amgen | 2018 | Current |
| Barclays | 2018 | Current |
| AT&T | 2016 | Current |
| Procter & Gamble | 2016 | Current |
About
What's the Heart? | Our clients shift from brands that push content out to brands that pull people in. We're creating new relationships between brands and people like never before. They're deeper, more meaningful, and most importantly, reciprocal.
What's the Science? | We're a data-driven marketing agency. We build individual relationships at scale using sophisticated data platforms and the same technologies that are disrupting the media environment. We help our clients make decisions to aggregate effective reach and deliver the right message at the right time.
People
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Ralph Pardo
President
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Renee Cassard
Chief Audience Officer
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Zachary Treuhaft
President
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Tara Levine
CXO
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Megan Pagliuca
CDO
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Jeff Wamble
CFO
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Erin Matts
CEO