News

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  At Hearts & Science, Scott Hagedorn Plans For The Attention Economy | AdExchanger

  The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common currency of reach is not legit,” he said. “Attention is a finite resource. It’s the one element that binds TV and digital.” Hagedorn, a longtime Omnicom exec, is trying to help his... Continue reading »

  AdExchanger, 07/17/2018

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  Hearts & Science's Scott Hagedorn on what keeps him up at night | Campaign US

  The Omnicom Media Group agency CEO also dives into brand safety, data and much more.. From Campaign US

  Campaign US, 04/05/2018

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  Pharma Giant Amgen Sends Its Estimated $350 Million U.S. Media Business to Hearts & Science – Adweek

  The omnicom shop competed against Wavemaker and Starcom.

  AdWeek, 04/18/2018

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  Advertisers Sip Rosé and Ponder Ethics in South of France - The New York Times

  The annual Cannes Lions advertising festival was an occasion for revelry, but marketers were also grappling with what kind of content they may be financing with their online ad dollars.

  NY Times, 06/24/2018

Clients

About

What's the Heart? | Our clients shift from brands that push content out to brands that pull people in. We're creating new relationships between brands and people like never before. They're deeper, more meaningful, and most importantly, reciprocal.

What's the Science? | We're a data-driven marketing agency. We build individual relationships at scale using sophisticated data platforms and the same technologies that are disrupting the media environment. We help our clients make decisions to aggregate effective reach and deliver the right message at the right time.

People

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  Ralph Pardo

  President

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  Zachary Treuhaft

  President

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  Tara Levine

  CXO

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  Megan Pagliuca

  CDO

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  Jeff Wamble

  CFO

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  Kathleen Brookbanks

  COO

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  Scott Hagedorn

  CEO