Creative

News

Clients

Client Start Year End Year
Envestnet 2021 Current
Computershare 2019 Current
Plymouth Rock 2021 Current
Ovia Health 2021 Current
Happinest Brands (Lawn Doctor, Mosquito Hunters, EcoMaids) 2019 Current
Vicinity Energy 2021 Current
WP Engine 2019 2021
Bent Water 2020 Current
FAGE 2019 2019
1440 2021 2021

About

HeyLet’sGo is an ad agency that behaves like a production company. We conceive ideas, informed by business strategy, and have a strong client service offering. We are obsessed with productivity and efficiency, and use our unique production DNA to maximize clients’ “bang for their buck.” Because we know clients today are pressed to deliver more assets to fill a range of channels on shorter timelines with smaller teams and tighter budgets. While many agencies might pine for yesteryear, we love the scrappiness, smarts, determination and creativity required to compete in this modern marketing landscape. To us, this is the new “traditional agency” model.

People

  • TIM CAWLEY

    TIM CAWLEY

    Founder, Chief Creative Officer

    Tim is an alum of agencies such as Mullen, Hill Holliday, Y&R and Carmichael Lynch. In 2014, he co-founded Sleek Machine, which grew to be one of the most highly-regarded small agencies in New England. In 2019, he took all he’d learned from that venture and channeled it into HeyLet’sGo! Tim’s work as a Writer, Director and Creative Director has been featured in Adweek, Ad Age’s Creativity Online (where he has over 50 credits), Archive Magazine ranks him as one of the top ten U.S. writers of all time. As a filmmaker, he’s directed hundreds of ads/pieces of content, and screened in competition at such festivals at Locarno, Montreal World, Vancouver, New Orleans and Independent Film Festival of Boston.
  • MIKE SHAUGHNESSY

    MIKE SHAUGHNESSY

    Executive Creative Director, Head of Design

    Mike started his career as an Art Director at Khonke Hanneken/ Milwaukee where his scrappy, smartly designed portfolio caught the eye of one particularly visionary east coast Creative Director (Tim!) at Mullen in Wenham, MA. He soon rose to Associate Creative Director. After a stint at Arnold on Activision and Progressive, he took a Creative Director job at Hill Holliday where, for 12 years, he conceived and oversaw work for Cadillac, Major League Baseball, Liberty Mutual, Bank of America, Dunkin’ Donuts, Great Wolf Lodge Resorts, Cracker Barrel, Fireball Whisky, and Frontier Communications.
  • AMANDA ZARLE

    AMANDA ZARLE

    Chief Strategy Officer

    Amanda is responsible for leading strategy and research efforts at HeyLet’sGo. She thrives on studying business challenges and draws on her consulting and agency experience to translate insights into a strategy that will inspire clear, impactful solutions. Prior to joining HeyLet’sGo, Amanda led research and development for clients and non-profits including United Airlines, Nabisco, Unilever, Ford Motor Company, Merrill Lynch, Eversource, Lincoln Financial, New Balance, The University of Massachusetts, Mass General Brigham, Edward M Kennedy Institute for the Senate, Woods Hole Oceanographic Institute, Partners in Health and many more.
  • LISA GAPINSKE

    LISA GAPINSKE

    VP, Account Director

    Lisa is responsible for leading and building our client relationships. Her experience spans agencies large and small where she learned how to effectively solve the most complex brand challenges as nimbly as possible. She brings efficient strategic insight, creative thinking and empathetic leadership to drive our clients’ businesses forward. Prior to HeyLet’sGo, Lisa led the strategy, development and execution of integrated campaigns for a wide variety of B2B, B2C and non-profit clients including Bank of America, Toyota, Citrix, Iron Mountain, Rockland Trust, Audley Travel, and Pine Street Inn. She believes in the power an efficient creative approach can have to maximize the budget, timeline and ultimately outcomes for a brand.
X