H&L Partners is a team of global advertising and marketing veterans who have shaped our vision and expertise in decades of experience with huge, networked agencies. Yet, we’ve also learned from the failures of their layered bureaucracies and the shortcomings of trying to be everything to every brand.

We specialize in two dynamic verticals: Retail/Franchise and Destination Travel. In no other categories are the sales factors more acutely local and the marketing influencers more broadly global. This isn’t territory for the faint of heart. It’s where our locally activated, nationally savvy professionals in San Francisco, St. Louis, Phoenix, Miami, Charlotte, Chicago, and Atlanta thrive.

  • Josh Nichol

    Josh Nichol

    President & CEO

    Josh has extensive advertising experience, having directed efforts for a wide variety of national and international accounts including Dreyer’s Grand Ice Cream, Qantas Airways, McDonald’s, and Sutter Home Wines. He also served as Director of Client Services for both TBWA/Chiat/Day and Goldberg Moser O’Neill Advertising in San Francisco.
  • Andrea Alfano

    Andrea Alfano


    Andrea has served as Senior Vice President/Director of Marketing at SelfCare, a health and wellness company, and as Senior Vice President/Group Account Director at Publicis & Hal Riney. Earlier in her career, she worked in account services at TBWA/Chiat/Day and Young & Rubicam in San Francisco, and Ogilvy & Mather in New York.
  • Mark Schaeffer

    Mark Schaeffer

    President, St. Louis

    Mark began his career with Ogilvy & Mather. He spent 10 years with D’Arcy Masius Benton & Bowles, founding their office in Prague and serving as Central European Account Director for M&M/Mars. Mark later moved to Mexico, where he was Managing Director of D’Arcy, Mexico City. Mark is a returned Peace Corps volunteer and fluent in Spanish and Czech.
  • Dallas Baker

    Dallas Baker

    Vice President, Creative Director

  • Michael Ramirez

    Michael Ramirez

    Senior Vice President, Media Director

    Michael is a bilingual strategy expert who has managed media architecture for clients such as Toyota, McDonald’s, Taco Bell, Mattress Firm, Autodesk, the University of Southern California, Safeway Inc., and Hilton/Homewood Suites. He launched our digital department, which lead to the agency’s acquisition of digital business for all clients. He has a rich understanding of the media landscape, its changing needs, and consumer demographics. He leverages his experience with wide-ranging target audiences and industries (automotive, quick-serve restaurants, retail, education) to drive results for campaigns focused on direct response and awareness. Michael oversees management of all media strategy, planning, and buying for H&L clients, including plans for ethnic groups such as Hispanic, African American, and Asian. He also serves as key client contact, and is responsible for agency management and new business development. He oversees performance of media plans as well as efficiencies and optimizations in order to bring clients the best plans possible.