Creative

Cases

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  Masterbrand – Fieldstone & Starmark Rebrand

  MasterBrand Cabinets

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  Envu — Innovation Trade Show Experience

  Envu

News

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  Shelby Georgis, CCO, Featured in Transform magazine: Crystal ball

  Bravery over restraint. "My hope for branding this year is simple: more bravery. Consolidation is accelerating and brands are getting bigger, broader and more alike. The result is a growing sea of sameness. This is the moment for brands to push in the opposite direction. To commit to bold choices in colour, form, tone and movement – even if they aren’t initially universally loved. Differentiation doesn’t come from hedging. It comes from clarity, conviction and a willingness to stand for something." - Shelby Georgis, CCO, HLK

  Transform magazine, 01/13/2026

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  HLK Earns Best in Show at Best of NAMA Region 2

  HLK earned Best in Show at the Best of NAMA Region 2 Awards for Channel®, Always Show Up, an integrated national brand campaign built to reinforce reliability, partnership, and presence in agriculture. Selected from top-scoring campaigns across the region, the honor recognizes strategic clarity, creative excellence, and seamless integration across channels — reflecting the collaboration, craft, and trust behind the work.

  HLK Agency, 01/14/2026

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  From Coins to Crypto: Launching CINQ™ by Coinstar®

  HLK partnered with Coinstar® to support its evolution into digital money with the launch of CINQ™, a new cash-to-crypto brand and wallet. Grounded in audience insight and built on trust, the work helped position CINQ™ as a bridge between physical and digital currency — signaling Coinstar’s expansion into a new financial category while staying true to its legacy.

  HLK Agency, 01/02/2026

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  Creator-Led Growth: How Influencer Marketing Is Redefining Modern Brands

  Drawing from insights at CreatorIQ Connect, HLK explores how influencer marketing is evolving from a channel tactic into a core driver of brand growth. The piece examines why trust, creator fit, community, and long-term partnership now matter more than scale — and how brands can use creator-led strategies, supported by thoughtful AI adoption, to build relevance, connection, and sustained impact.

  HLK Agency, 12/29/2025

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  Transform magazine: Prioritising motion when building brand identity - 2024 - Articles

  In today’s screen-first world, motion isn’t a nice-to-have — it’s a critical layer of brand identity. HLK Partner and CCO Shelby Georgis shares her perspective in Transform magazine on why brands must approach motion with the same precision and intention as any other core design element. Thoughtful, purposeful motion can deepen emotional connection, amplify storytelling and bring brand personality to life — not just in how it looks but in how it moves. From unfolding type to kinetic identities and motion systems, Shelby explores how movement shapes meaning and adds a new dimension to how audiences experience brands.

  Transform magazine, 11/26/2024

Clients

About

HLK is a brand agency creating growth through movement. We unlock business growth by moving people. From agriculture and energy to healthcare and finance, we thrive in the most complex industries with the toughest challenges. Independently owned and Midwestern rooted, we bring brands bold thinking, deep expertise and full end-to-end capabilities, from brand strategy and creative to media, digital experiences and activation.

People

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  Eric Karlovic

  CEO

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  Alison Berry

  Chief Operating Officer

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  Emily Kircher

  Chief Marketing Officer

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  Shelby Georgis

  Chief Creative Officer

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  Ben Bocklage

  Chief Strategy Officer

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  Brad Overby

  Chief Financial Officer