Creative

Cases

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  Channel Field Feast Effie Case Study Video

  Bayer Crop Science

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  Channel - Repositioning a Challenger Brand

  Bayer Crop Science

News

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  Introducing ‘Locked N’ – New Work with Pivot Bio

  HLK partnered with Pivot Bio to launch Locked N, a social-first campaign introducing PROVEN G3 to farmers. The work turns complex science into clear storytelling through motion, design and focused messaging that show how nitrogen stays with the crop when conditions don’t.

  HLK Agency, 11/05/2025

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  Moves That Matter: Tuning In

  Tuning In explored how music shapes the way brands connect with people. As part of HLK’s MOVES Conference, the session challenged teams to think about sound as a storytelling tool — one that builds rhythm, emotion and identity. By using music as a creative lens, HLKers discovered new ways to listen, collaborate and find the pulse that drives every great brand experience.

  HLK Agency, 11/07/2025

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  Channel TikTok Launch: Meeting the Next Generation of Farmers Where They Are

  When Channel set out to make MY26 the Year of Video Storytelling, the goal was clear: connect with the next generation of farmers through authentic, human storytelling. To bring that vision to life, Channel partnered with HLK to launch the brand on TikTok — a platform built for real connection. The strategy centered on expert-led, personality-driven content featuring Channel’s SeedPros and Technical Agronomists, combining trending formats with educational insights to deliver credibility and relatability in every post. In just three months, the account built momentum fast — reaching 2.3 million video views, 11.8K total engagements and 3.4K followers — with the launch post becoming Channel’s most engaged piece of content to date. By showing up where young farmers already are, Channel proved that authenticity and expertise can drive not just attention, but community.

  HLK Agency, 10/16/2025

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  AI at HLK: Moving Faster, Thinking Bigger

  At HLK, we’re embracing AI not just as a tool but as a catalyst for transformation. AI at HLK: Moving Faster, Thinking Bigger explores how the agency is applying artificial intelligence to accelerate innovation, evolve business models and inspire new creative possibilities. From custom GPTs that simulate marketing strategy in the year 2030 to AI-driven proofs of concept designed to solve real-world challenges, HLK’s approach blends experimentation with intentional governance. The goal isn’t to replace people — it’s to empower them. By using AI to move faster and think bigger, HLK is preparing clients and teams alike for the next revolution in creativity, technology and business.

  HLK Agency, 10/13/2025

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  The Connections App

  At HLK, innovation starts from within. During this year’s MOVES Conference, our tech team launched The Connections App — an interactive experience that transformed networking into a game. Attendees scanned QR codes, uncovered surprising facts about coworkers and connected in new, memorable ways. What began as a creative coding challenge quickly became a conference highlight, showcasing how HLK uses technology to spark interaction and strengthen connections across the agency.

  HLK Agency, 09/24/2025

Clients

About

HLK is a brand agency creating growth through movement. We unlock business growth by moving people. From agriculture and energy to healthcare and finance, we thrive in the most complex industries with the toughest challenges. Independently owned and Midwestern rooted, we bring brands bold thinking, deep expertise and full end-to-end capabilities, from brand strategy and creative to media, digital experiences and activation.

People

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  Eric Karlovic

  CEO

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  Alison Berry

  Chief Operating Officer

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  Emily Kircher

  Chief Marketing Officer

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  Shelby Georgis

  Chief Creative Officer

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  Ben Bocklage

  Chief Strategy Officer

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  Brad Overby

  Chief Financial Officer