Creative

Cases

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  Masterbrand – Fieldstone & Starmark Rebrand

  MasterBrand Cabinets

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  Envu — Innovation Trade Show Experience

  Envu

News

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  HLK Earns Best in Show at Best of NAMA Region 2

  HLK earned Best in Show at the Best of NAMA Region 2 Awards for Channel®, Always Show Up, an integrated national brand campaign built to reinforce reliability, partnership, and presence in agriculture. Selected from top-scoring campaigns across the region, the honor recognizes strategic clarity, creative excellence, and seamless integration across channels — reflecting the collaboration, craft, and trust behind the work.

  HLK Agency, 01/14/2026

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  From Coins to Crypto: Launching CINQ™ by Coinstar®

  HLK partnered with Coinstar® to support its evolution into digital money with the launch of CINQ™, a new cash-to-crypto brand and wallet. Grounded in audience insight and built on trust, the work helped position CINQ™ as a bridge between physical and digital currency — signaling Coinstar’s expansion into a new financial category while staying true to its legacy.

  HLK Agency, 01/02/2026

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  Creator-Led Growth: How Influencer Marketing Is Redefining Modern Brands

  Drawing from insights at CreatorIQ Connect, HLK explores how influencer marketing is evolving from a channel tactic into a core driver of brand growth. The piece examines why trust, creator fit, community, and long-term partnership now matter more than scale — and how brands can use creator-led strategies, supported by thoughtful AI adoption, to build relevance, connection, and sustained impact.

  HLK Agency, 12/29/2025

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  Year of Giving: Showing Up for the Communities We Call Home

  HLK’s Year of Giving reflects the agency’s commitment to showing up for the communities where our people live and work. Throughout the year, HLKers across offices dedicated their volunteer hours to local organizations, environmental efforts, advocacy, and causes close to home — reinforcing a culture rooted in service, connection, and shared responsibility.

  HLK Agency, 12/23/2025

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  Congratulations, 2025 Changemakers!

  Each year, HLK’s Changemaker Awards recognize team members who embody the agency’s core values through the way they lead, collaborate, and create impact. The 2025 Changemakers — honored across the Be Curious, Be Thoughtful, and Be Brave categories — reflect the talent, care, and commitment that continue to shape HLK’s culture, strengthen our work, and move the agency forward.

  HLK Agency, 12/19/2025

Clients

About

HLK is a brand agency creating growth through movement. We unlock business growth by moving people. From agriculture and energy to healthcare and finance, we thrive in the most complex industries with the toughest challenges. Independently owned and Midwestern rooted, we bring brands bold thinking, deep expertise and full end-to-end capabilities, from brand strategy and creative to media, digital experiences and activation.

People

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  Eric Karlovic

  CEO

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  Alison Berry

  Chief Operating Officer

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  Emily Kircher

  Chief Marketing Officer

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  Shelby Georgis

  Chief Creative Officer

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  Ben Bocklage

  Chief Strategy Officer

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  Brad Overby

  Chief Financial Officer