Creative

Cases

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  Channel Field Feast Effie Case Study Video

  Bayer Crop Science

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  Channel - Repositioning a Challenger Brand

  Bayer Crop Science

News

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  AI at HLK: Moving Faster, Thinking Bigger

  At HLK, we’re embracing AI not just as a tool but as a catalyst for transformation. AI at HLK: Moving Faster, Thinking Bigger explores how the agency is applying artificial intelligence to accelerate innovation, evolve business models and inspire new creative possibilities. From custom GPTs that simulate marketing strategy in the year 2030 to AI-driven proofs of concept designed to solve real-world challenges, HLK’s approach blends experimentation with intentional governance. The goal isn’t to replace people — it’s to empower them. By using AI to move faster and think bigger, HLK is preparing clients and teams alike for the next revolution in creativity, technology and business.

  HLK Agency, 10/13/2025

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  The Connections App

  At HLK, innovation starts from within. During this year’s MOVES Conference, our tech team launched The Connections App — an interactive experience that transformed networking into a game. Attendees scanned QR codes, uncovered surprising facts about coworkers and connected in new, memorable ways. What began as a creative coding challenge quickly became a conference highlight, showcasing how HLK uses technology to spark interaction and strengthen connections across the agency.

  HLK Agency, 09/24/2025

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  Empathy by Design – Experiencing Barriers to Build Inclusive Campaigns

  As part of HLK’s annual MOVES conference, team members led Empathy by Design: Experiencing Barriers to Build Inclusive Campaigns — an interactive workshop that immersed participants in vision, hearing, mobility, and cognitive challenges. By stepping into these barriers, HLKers gained a deeper understanding of accessibility and inclusion, reinforcing why empathy is one of the most powerful tools in design and marketing.

  HLK Agency, 09/12/2025

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  Influencers in Agriculture: Building Trust in a Long-Game Industry

  HLK explores how authentic, niche influencers are reshaping decision-making in agriculture. Building trust, credibility and long-term brand affinity in one of the most discerning industries.

  HLK Agency, 08/22/2025

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  Anytime. Any Field. Any Challenge. Channel® Shows Up.

  HLK launched Always Show Up, a fully integrated campaign for Channel® seed rooted in the brand’s Rise to the Challenge platform. The work highlights Channel’s commitment to farmers “anytime, any field, any challenge” through broadcast, streaming, radio, OOH, social, display and dealer activations. With a hero spot that leans into humor and humanity, the campaign underscores what real partnership looks like in agriculture: showing up, season after season.

  HLK Agency, 08/14/2025

Clients

About

HLK is a brand agency creating growth through movement. We unlock business growth by moving people. From agriculture and energy to healthcare and finance, we thrive in the most complex industries with the toughest challenges. Independently owned and Midwestern rooted, we bring brands bold thinking, deep expertise and full end-to-end capabilities, from brand strategy and creative to media, digital experiences and activation.

People

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  Eric Karlovic

  CEO

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  Alison Berry

  Chief Operating Officer

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  Emily Kircher

  Chief Marketing Officer

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  Shelby Georgis

  Chief Creative Officer

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  Ben Bocklage

  Chief Strategy Officer

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  Brad Overby

  Chief Financial Officer