FieldFeast brought Channel’s promise of local service to life by turning a simple farmer need into a powerful brand moment. During harvest, Channel SeedPros surprised farmers with hot meals delivered straight to the field — sometimes by drone, sometimes by helicopter — proving that local commitment isn’t a message, it’s an action.

Built as a social-first, episodic video series, the campaign blended quick-hit and longer-form content rooted in real communities and real relationships. The result was some of Channel’s highest-performing content to date — reinforcing trust, strengthening local connections and showing how service, when done right, scales.