Built on the simple truth that reliability matters most in agriculture, Always Show Up brought Channel®’s brand promise to life across the moments that matter most to farmers and ag retailers. Through a fully integrated national campaign spanning broadcast, radio, print and PR, the work reinforced Channel’s role as a dependable partner — grounded in presence, partnership and follow-through. The result was a cohesive brand platform that strengthened relevance, earned trust and set a new standard for how service shows up in the category.