House 17 worked alongside the Toast Tab social media team to ideate, develop, produce and deliver 15 tailored content concepts, per month, with a mix of branded initiatives & trending content, for the purpose of Instagram and TikTok distribution. Among these examples include over-tipping Toast restaurant employees, gifting free coffees and lunch to cafe guests, product tutorials, and getting behind-the-scenes of some Toast restaurant favorites.

Incorporated into these 15 videos, House 17 has conducted outreach to our Boston and New England-based talent, facilitating brand-aligned influencers and content creators in the food/beverage space.

A la carte projects include strategizing and executing on content deliverables for branded campaign events; i.e. Ula Cafe Campaign. This includes:
• Producing a run-of-show for the event
• Shooting live still & video event content
• Producing & editing all materials to distribute on Toast platforms for both paid media and organic media