Unlike at a traditional agency, which typically services the brand marketer, IBM Interactive Experience (iX) has a direct inroad to CEOs. Clients undergoing massive transformation will often hire IBM to rethink commerce or marketing – and those conversations trickle down to IMB iX to put into practice, said Robert Schwartz, global head of agency services... Continue reading »
IBM iX has appointed Kelly Mooney as its first Chief Experience Officer. She joined the IBM family in 2016, when the company acquired her digital agency Resource/Ammirati, where she served as CEO.
Media Post, 10/30/2017
IBM iX has encroached on traditional ad agency territory by bringing clients in through its consultancy business.
Business Insider, 04/07/2017
|Client||Start Year||End Year|
|The Coca Cola Company||2016||Current|
With 36 collaborative studios worldwide, iX is a collective of renegades and realists uniting digital strategy, technology, cognitive, and insight-driven creativity. We are driven by the fact that the last best experience anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.
We work at the intersection of strategy, creativity, and technology to help our clients digitally reinvent their businesses. Partner with us to define your strategy, create exceptional experiences, and build your business, by design.
We use the power and scale of IBM to turn transformative ideas into scalable customer experiences. By combining IBM Design Thinking and an agile approach with industry-leading cognitive technologies, unparalleled data and analytics resources and unique partnerships, we help clients deliver award-winning customer experiences.
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