News
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IBM Is Buying Digital Marketing Agency Resource/Ammirati | Fortune.com
IBM employs 10,000 experts in digital marketing technologies and creative design; it will add another 300 with Resource/Ammirati buyout.
Fortune, 01/29/2016
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IBM’s digital agency Interactive Experience believes marketers trying to create next-generation user experiences would be wise to spend money on its services rather than agencies because of its proficiencies in data and personalisation.
The Drum, 11/10/2015
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Inside IB"s $1.9 billion digital ad agency
What's behind IBM Interactive Experience's European digital agency acquisition spree.
Digiday, 02/07/2016
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IBM Interactive Makes First-Ever Acquisition: Agency Resource/Ammirati | AdExchanger
To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300... Continue reading »
AdExchanger, 01/28/2016
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IBM uses AI to serve up Wimbledon highlights - CNET
Watson's at it again helping create two-minute match highlights for tennis' biggest and oldest tournament.
CNET, 07/03/2017
About
With 36 collaborative studios worldwide, iX is a collective of renegades and realists uniting digital strategy, technology, cognitive, and insight-driven creativity. We are driven by the fact that the last best experience anyone has anywhere, becomes the minimum expectation for the experience they want everywhere.
We work at the intersection of strategy, creativity, and technology to help our clients digitally reinvent their businesses. Partner with us to define your strategy, create exceptional experiences, and build your business, by design.
We use the power and scale of IBM to turn transformative ideas into scalable customer experiences. By combining IBM Design Thinking and an agile approach with industry-leading cognitive technologies, unparalleled data and analytics resources and unique partnerships, we help clients deliver award-winning customer experiences.