IBM employs 10,000 experts in digital marketing technologies and creative design; it will add another 300 with Resource/Ammirati buyout.
IBM’s digital agency Interactive Experience believes marketers trying to create next-generation user experiences would be wise to spend money on its services rather than agencies because of its proficiencies in data and personalisation.
The Drum, 11/10/2015
To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount of 10,000 employees. That changed Thursday when IBM iX – not to be confused with IBM’s consulting unit Global Services – revealed its first-ever acquisition: the digital/creative agency Resource/Ammirati, which has 300... Continue reading »
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