About

Ignited: A Modern Marketing Consultancy.
Born in the digital era. Experts in sparking growth.

Our founding team came from Activision, where they successfully led the turn-around which drove the company to become the market leader. Nineteen years later, our commitment to helping clients evolve at start-up speed to drive measurable growth has never been stronger. At the core, we combine strategic consulting and digital communications expertise to create a competitive advantage for our clients, which helps them spark new growth opportunities.

In addition to being a Modern Marketing Consultancy, our Ventures division created El Camp – the world’s first marketing-dedicated co-working space in the heart of Silicon Beach with an objective to create a collaborative environment for technology and marketing professionals in the global capital of creativity – Los Angeles.

We exist at the intersection of culture and creativity with proven experience in Food & Beverage, Media & Entertainment, Government, Technology & Start-ups, Footwear & Apparel, and Travel & Tourism.

People

• 

  Eric Johnson

  Founder & President

  Eric founded Ignited 17 years ago bringing a unique client perspective to the agency. Previously, Eric was SVP of Marketing at Activision and played a critical role in turning the company into the largest game publisher in the world. Eric provides overall leadership and guides our agency vision as well as leading our strategic planning and business development efforts. Eric is currently the co-Chairman to the Office of the President of thinkLA, the trade association that promotes Los Angeles as the new world center for creative thinking and innovation in the fields of advertising, marketing and media. He also serves of the Board of Directors for the 4A's.
• 

  David Lock

  VP, Experiential + Business Development

  David leads Ignited's experiential marketing department. From multi-market campaigns to one-off PR stunts, David thrives on creating face-to-face, tangible interactions with a brand’s products or services – and ultimately delivering results. He also oversees the agency’s government services, including state and federal contracts for clients including the State of California, Library of Congress, U.S. Army and U.S. Securities and Exchange Commission. David is a recipient of two North American Effie awards and the 4A’s Jay Chiat Award for Strategic Excellence.
• 

  Bree Bandy

  VP, Brand Management & Operations

  Bree has provided convergent thinking and strategic direction in a variety of categories, including QSR, Automotive, Retail and Technology. With her over 16 years of account experience, Bree’s previous work was at Mendelsohn/Zien Advertising and BBDO, covering Hardee’s, La Salsa, and Mitsubishi. Bree won an Effie for the Carl’s Jr. Six Dollar Burger campaign.
• 

  Christel Roldan

  VP, Brand Management

  Christel began her career working on projects for Tequila Cazadores, Whaler’s Rum and El Pollo Loco. At RPA she handled all aspects of the Honda automotive business, including events/experiential, interactive, radio and TV/print. Her work includes “Everybody Knows Somebody Who Loves a Honda,” a unique, multifaceted social branding experiment, which is one of Honda’s most memorable campaigns to date. Since joining Ignited, Christel has worked on a variety of accounts, including ZICO Premium Coconut Water and Pinkberry.
• 

  Chalita Dasnanjali

  VP, Media

  Chalita’s experience spans many highly competitive categories, from retail and automotive to mobile and entertainment. Previously she was the integrated media supervisor overseeing broadcast at Deutsch, where her team earned an Effie Award for Media Innovation. Chalita joined Ignited to lead digital media strategy and supervise planning on such successful film releases as Ted, Les Miserables, Fast & Furious 6 and Despicable Me 2.