A look at the social media data around last month's Travelers Championship showed a big uptick for the PGA Tour event on Twitter, Facebook and Instagram, reports SBJ's Austin Karp. A larger percentage of the social budget was shifted towards Twitter in 2020, and this resulted in a 146% increase in impressions and a 233% increase in video views. On Facebook, the average watch time for long-form hype videos was 32 seconds, well above the average for other Tour events. For the complete week, the event had 7.74 million total impressions, 1.46 million video views and 149,196 engagements on the three platforms. The Travelers Championship social media accounts gained 977 new Twitter followers, 477 on Facebook and 1,829 on Instagram. Powered by imre, Traveler's social media AOR.
Sports Business Journal, 07/13/2020
The Stihl Timbersports series was already a case study on successful sports marketing. Now the chainsaw and outdoor equipment manufacturer hopes to set another example for how classic TV events will transition to online video and streaming. Stihl created the Timbersports Series in 1985. It was picked up by ESPN, then a plucky broadcast startup,... Continue reading »
Super Coffee, an emerging, organic ready-to-drink coffee brand, has named imre as its Social Media Agency of Record. Super Coffee is in the...
To get fans intwrested in the tournament before play began, and to keep them interested while watching from home, the PGA and tournament sponsor Travelers Insurance employed an aggressive social media campaign.
The push behind a year-old extreme lumberjack competition series led to 1.9 million social media impressions and 95,000 clicks on YouTube.
Mobile Marketer, 06/15/2020
|Client||Start Year||End Year|
|National Football League (NFL)||2018||Current|
|ALEX AND ANI||2020||Current|
|T. Rowe Price||2010||Current|
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