Creative
Cases
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Weather-Based Social Targeting
STIHL
www.behance.net -
www.behance.net
News
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Travelers Championship Drives Social Media Uptick
A look at the social media data around last month's Travelers Championship showed a big uptick for the PGA Tour event on Twitter, Facebook and Instagram, reports SBJ's Austin Karp. A larger percentage of the social budget was shifted towards Twitter in 2020, and this resulted in a 146% increase in impressions and a 233% increase in video views. On Facebook, the average watch time for long-form hype videos was 32 seconds, well above the average for other Tour events. For the complete week, the event had 7.74 million total impressions, 1.46 million video views and 149,196 engagements on the three platforms. The Travelers Championship social media accounts gained 977 new Twitter followers, 477 on Facebook and 1,829 on Instagram. Powered by imre, Traveler's social media AOR.
Sports Business Journal, 07/13/2020
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How Canceling The Timbersports TV Series Forced Stihl Out Of Its Comfort Zone | AdExchanger
The Stihl Timbersports series was already a case study on successful sports marketing. Now the chainsaw and outdoor equipment manufacturer hopes to set another example for how classic TV events will transition to online video and streaming. Stihl created the Timbersports Series in 1985. It was picked up by ESPN, then a plucky broadcast startup,... Continue reading »
AdExchanger, 07/02/2020
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Super Coffee Engages imre to Supercharge Brand Growth as Social Media Agency of Record
Super Coffee, an emerging, organic ready-to-drink coffee brand, has named imre as its Social Media Agency of Record. Super Coffee is in the...
CISION, 07/01/2020
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PGA Events Turn To Social Media In The Age Of Sans Fans Tournaments
To get fans intwrested in the tournament before play began, and to keep them interested while watching from home, the PGA and tournament sponsor Travelers Insurance employed an aggressive social media campaign.
Forbes, 06/26/2020
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Stihl Timbersports drives YouTube views among sports-hungry fans
The push behind a year-old extreme lumberjack competition series led to 1.9 million social media impressions and 95,000 clicks on YouTube.
Mobile Marketer, 06/15/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| John Deere | 2005 | Current |
| STIHL | 2013 | Current |
| L'Oreal USA | 2020 | Current |
| National Football League (NFL) | 2018 | Current |
| Dickies | 2016 | Current |
| ALEX AND ANI | 2020 | Current |
| Bausch+Lomb | 2019 | Current |
| Armstrong Industries | 2019 | Current |
| T. Rowe Price | 2010 | Current |
| Super Coffee | 2020 | Current |
About
Empathy and optimism are the twin values that power imre, an agency that works. We are a passionate team of creative, digital, social and PR experts who build strategy-led Orchestrated Ideas for the world's best loved brands. imre is a fiercely independent agency and certified LGBTQ-owned diverse supplier.
People
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Dave Imre
Founder
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Mark Eber
Partner & President
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Crystalyn Stuart
Partner & President, Creators
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Jeff Smokler
Partner & President, imre health