2021 will be an exciting year for video advertising. Advancements in technology and emerging formats will help advertisers tailor their video advertising to be more relevant than ever.
MarTech Series, 01/14/2021
Engaging consumers in today's digital landscape requires more relevance than ever before --- and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the content relevant to the audience and their interests.
Joystick - Creatively-led Marketing Services Agency, 12/10/2020
Heading into the new year, anticipation starts to build for the tentpole events of the season, kicking off with the Superbowl. This year, it's hard to know what to expect. It's still uncertain whether the Superbowl will be held February 7th as planned and the Oscars have already been delayed to April 25, normally held February 28.
Joystick - Creatively-led Marketing Services Agency, 11/19/2020
Prime is the New Black. Stealing Black Friday's thunder as the kick-start for end-of-year shopping, Amazon moved their (in)famous Prime Day from July to October this year. Spending during the event jumped 36% compared to last year, and nearly one-third of shoppers purchased holiday gifts. With retail rivals also holding concurrent deal days, the race for holiday deals is on.
Joystick - Creatively-led Marketing Services Agency, 11/06/2020
Technological advancements have undoubtedly increased the breadth and depth of the digital experiences we engage with online. As the creative industry continues to push and embrace the progression of web development, we talked with Rubi Cabral, our Lead Developer, to get her insights on technology, becoming a developer, and the ins-and-outs of data visualization. Rubi is based out of our Los Angeles office and has been with Joystick for over a year and a half. She works with backend code and cloud services while collaborating with clients and our production team to deliver exciting digital experience projects. Rubi is also a part of the Joystick leadership team. What must-have tools/software/products do you need for your work? Git, of course, for keeping version control of code. Atom is my go-to text editor for coding, but mostly due to how familiar I am with its shortcuts for moving code around. I love that Slack is so developer-friendly and allows you to enter code snippets
Joystick - Creatively-led Marketing Services Agency, 11/04/2020
Incubeta is a team of over 440 creators, thinkers, makers, and doers working across 17 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO, and L'Oréal.
Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfillment.
Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.
The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.