Alcohol advertising doesn't have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
The Grocer, 01/08/2024
Major fast-food giants are (finally) stepping beyond the white lines of conventional marketing strategies, embarking on surprising collaborations across sectors from fashion to tech to seize key cultural moments. But these aren’t just surface-level stunts; these giants are intentionally creating distinct experiences that transcend the confines of what we know to be fast food spaces. […]
QSR Magazine, 01/18/2024
To help Bentley Motors gain cultural relevance and attract a younger generation of customers, Iris engaged with a Los Angeles’ Dominic Ciambrone, aka “The Shoe Surgeon,” to create a one of a kind Bentley with custom shoes that served as the car’s key.
|InterContinental Hotels Group
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