Client Start Year End Year
Museum of Pop Culture (MoPOP) 2024 Current
William Grant & Sons 2024 Current
adidas 2002 Current
Barclays 2011 Current
Bentley Motors 2017 Current
Samsonite 2021 Current
IKEA 2016 Current
InterContinental Hotels Group 2008 Current
Zaxby's 2017 2023
Samsung 2014 Current

We are Iris. The Participation Agency. 

We use the power of Participation to help brands travel further, faster.
We combine creativity, data-driven media and the power of people to help brands explode into cultural moments and embed themselves in people’s lives.

The way ideas travel has changed.
Today, 79% of people don’t notice advertising, and 75% intentionally avoid or skip ads. 
4 in 5 people trust those they’re connected with over brands. 
And 54% of under 35s have switched brands following a social recommendation. 

People now choose what content they want to engage with. They choose whether they’ll give a brand permission to talk to them. 

But above all, the message has more potency if it’s delivered by someone they trust - if it has come from the community. 

The Participation era is here.
Participation is how brands harness people powered energy to travel further and faster. 

It is built on the understanding that your customers aren’t just your customers, they are your media channel, and your most compelling content. This is exactly what we do best.

Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy

We have 5 offices in North America including Atlanta, Boston, New York, San Francisco, and Toronto.

  • Jill  Smith

    Jill Smith

    Global Chief Marketing Officer

  • Dipti  Bramhandkar

    Dipti Bramhandkar

    Executive Planning Director & DE&I Lead

  • Simon Spyer

    Simon Spyer

    CEO, Data Driven Futures

  • Elizabeth Hall

    Elizabeth Hall

    Managing Director, Atlanta

  • Simon  Yoxall

    Simon Yoxall

    Managing Director, NY

  • Rupa Rajopadhye

    Rupa Rajopadhye

    Managing Director, Data Driven Futures

  • Jordan Johnson

    Jordan Johnson

    Group Account Director

  • Dan  Lescarbeau

    Dan Lescarbeau

    VP of Growth, Iris North America

  • Kareem Folarin

    Kareem Folarin

    Global Marketing & New Business Manager