Creative

Cases

• 

  Zaxby's Rebrand + New Loyalty Program

  Zaxby's

• 

  Samsonite Travel Like Your Parents

  Samsonite

News

• 

  Samsonite Pitches Nostalgic Travel To Drive Excitement

  Iris created a spot that marries nostalgia with adventure. It is all about the journey, accompanied by Samsonite luggage. The imagery, from the 1970s, evokes youth and excitement. The pitch: Imagine your parents when they were young and carefree.

  Media Post, 06/13/2023

• 

  How Restaurants Can Use Unconventional Partnerships to Keep Culturally Relevant - QSR Magazine

  Major fast-food giants are (finally) stepping beyond the white lines of conventional marketing strategies, embarking on surprising collaborations across sectors from fashion to tech to seize key cultural moments. But these aren’t just surface-level stunts; these giants are intentionally creating distinct experiences that transcend the confines of what we know to be fast food spaces. […]

  QSR Magazine, 01/18/2024

• 

  How Zaxby’s Ignited America’s Hottest Loyalty Program

  The rewards platform we developed and launched for Zaxby's chicken chain struck engagement gold with consumers.

  QSR magazine, 12/20/2022

• 

  Creating Explosive Cultural Acts For Maximum Impact

  Learn how Simon Yoxall is connecting to consumers through participation in culture. After all, the most effective way of creating consumer participation with a brand is by collaborating with cultural shapers and tastemakers.

  Media Post, 07/19/2023

• 

  What QSRs Should Be Prioritizing Now

  QSRs made rapid gains during the pandemic -- and now that's slowed. One priority for the current moment: Make your data accessible but also actionable.

  MediaPost, 04/25/2023

Clients

About

We are Iris. The Participation Agency. 

We use the power of Participation to help brands travel further, faster.
We combine creativity, data-driven media and the power of people to help brands explode into cultural moments and embed themselves in people’s lives.

The way ideas travel has changed.
Today, 79% of people don’t notice advertising, and 75% intentionally avoid or skip ads. 
4 in 5 people trust those they’re connected with over brands. 
And 54% of under 35s have switched brands following a social recommendation. 

People now choose what content they want to engage with. They choose whether they’ll give a brand permission to talk to them. 

But above all, the message has more potency if it’s delivered by someone they trust - if it has come from the community. 

The Participation era is here.
Participation is how brands harness people powered energy to travel further and faster. 

It is built on the understanding that your customers aren’t just your customers, they are your media channel, and your most compelling content. This is exactly what we do best.

Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy

We have 5 offices in North America including Atlanta, Boston, New York, San Francisco, and Toronto.

People

• 

  Jill Smith

  Global Chief Marketing Officer

• 

  Dipti Bramhandkar

  Executive Planning Director & DE&I Lead

• 

  Simon Spyer

  CEO, Data Driven Futures

• 

  Elizabeth Hall

  Managing Director, Atlanta

• 

  Simon Yoxall

  Managing Director, NY

• 

  Rupa Rajopadhye

  Managing Director, Data Driven Futures

• 

  Jordan Johnson

  Group Account Director

• 

  Dan Lescarbeau

  VP of Growth, Iris North America

• 

  Kareem Folarin

  Global Marketing & New Business Manager