Creative
#macandcheesegate AKA #cheeseANDmac
California Pizza Kitchen
IHG Winter Chalet Experiential Activation
InterContinental Hotels Group
Cases
News
-
Iris Appoints Eduardo Maruri as Global Creative Chair
The former Grey executive is tasked with elevating the agency’s creative reputation.
ADWEEK, 06/17/2024
-
Iris Elevates Global CMO Jill Smith to CEO, Americas
Iris promotes ill Smith from her growth role to Americas CEO after a streak of new business wins
ADWEEK, 06/10/2024
-
Samsonite Pitches Nostalgic Travel To Drive Excitement
Iris created a spot that marries nostalgia with adventure. It is all about the journey, accompanied by Samsonite luggage. The imagery, from the 1970s, evokes youth and excitement. The pitch: Imagine your parents when they were young and carefree.
Media Post, 06/13/2023
-
How Restaurants Can Use Unconventional Partnerships to Keep Culturally Relevant - QSR Magazine
Major fast-food giants are (finally) stepping beyond the white lines of conventional marketing strategies, embarking on surprising collaborations across sectors from fashion to tech to seize key cultural moments. But these aren’t just surface-level stunts; these giants are intentionally creating distinct experiences that transcend the confines of what we know to be fast food spaces. […]
QSR Magazine, 01/18/2024
-
How Zaxby’s Ignited America’s Hottest Loyalty Program
The rewards platform we developed and launched for Zaxby's chicken chain struck engagement gold with consumers.
QSR magazine, 12/20/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| FAGE | 2024 | Current |
| California Pizza Kitchen | 2024 | Current |
| Museum of Pop Culture (MoPOP) | 2024 | Current |
| William Grant & Sons | 2024 | Current |
| adidas | 2002 | Current |
| Barclays | 2011 | Current |
| Bentley Motors | 2017 | Current |
| Samsonite | 2021 | Current |
| IKEA | 2016 | Current |
| InterContinental Hotels Group | 2008 | Current |
About
We are Iris. The Participation Agency.
We use the power of Participation to help brands travel further, faster.
We combine creativity, data-driven media and the power of people to help brands explode into cultural moments and embed themselves in people’s lives.
The way ideas travel has changed.
Today, 79% of people don’t notice advertising, and 75% intentionally avoid or skip ads.
4 in 5 people trust those they’re connected with over brands.
And 54% of under 35s have switched brands following a social recommendation.
People now choose what content they want to engage with. They choose whether they’ll give a brand permission to talk to them.
But above all, the message has more potency if it’s delivered by someone they trust - if it has come from the community.
The Participation era is here.
Participation is how brands harness people powered energy to travel further and faster.
It is built on the understanding that your customers aren’t just your customers, they are your media channel, and your most compelling content. This is exactly what we do best.
Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy
We have 5 offices in North America including Atlanta, Boston, New York, San Francisco, and Toronto.
People
-
Jill Smith
Global Chief Marketing Officer
-
Dipti Bramhandkar
Executive Planning Director & DE&I Lead
-
Simon Spyer
CEO, Data Driven Futures
-
Elizabeth Hall
Managing Director, Atlanta
-
Simon Yoxall
Managing Director, NY
-
Rupa Rajopadhye
Managing Director, Data Driven Futures
-
Jordan Johnson
Group Account Director
-
Dan Lescarbeau
VP of Growth, Iris North America
-
Kareem Folarin
Global Marketing & New Business Manager