Creative
Cases
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Turning a mac and cheese mishap into marketing magic for CPK
California Pizza Kitchen
News
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Iris names chief creative officer for North America
Alex Abrantes joins from FCB New York, where he spearheaded campaigns for brands such as Michelob Ultra, Spotify and Hyundai.
Advertising Age, 07/23/2025
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Brands keep talking about culture - but are they actually in it? | The Drum
Iris’s Jill Smith asks the big question: Is advertising’s time influencing the culture over – or is a vibe shift all that is needed?
The Drum, 04/09/2025
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Why California Pizza Kitchen just faked an insane rebrand
The pizza brand’s hypebeast-inspired look was a stunt designed to promote its 40th anniversary.
Fast Company, 03/27/2025
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California Pizza Kitchen announces Iris as strategy and creative AOR as it aims to revamp the brand
Ad Age, 10/16/2024
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California Pizza Kitchen’s mac and cheese mistake becomes a marketing opportunity | Ad Age
Iris turned a macaroni mishap into a massive brand moment for California Pizza Kitchen.
Ad Age, 07/22/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| FAGE | 2024 | Current |
| California Pizza Kitchen | 2024 | Current |
| Clarios | 2025 | Current |
| Museum of Pop Culture (MoPOP) | 2023 | Current |
| Husky | 2025 | Current |
| Boar's Head | 2024 | Current |
| adidas | 2002 | Current |
| Barclays | 2011 | Current |
| Bentley Motors | 2017 | Current |
| Samsonite | 2021 | Current |
About
We are Iris. The Participation Agency.
We use the power of Participation to help brands travel further, faster.
Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy
We have 5 offices in the Americas including Atlanta, Boston, New York, Toronto, and São Paulo.
People
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Jill Smith
Global Chief Marketing Officer
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Dipti Bramhandkar
Executive Planning Director & DE&I Lead
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Simon Spyer
CEO, Data Driven Futures
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Elizabeth Hall
Managing Director, Atlanta
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Simon Yoxall
Managing Director, NY
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Rupa Rajopadhye
Managing Director, Data Driven Futures
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Jordan Johnson
Group Account Director
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Dan Lescarbeau
VP of Growth, Iris North America
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Kareem Folarin
Global Marketing & New Business Manager