Through digital and social media platforms, customers exert more control over your brand than ever before.
QSR magazine, 07/07/2023
Learn how Simon Yoxall is connecting to consumers through participation in culture. After all, the most effective way of creating consumer participation with a brand is by collaborating with cultural shapers and tastemakers.
Media Post, 07/19/2023
Iris created a spot that marries nostalgia with adventure. It is all about the journey, accompanied by Samsonite luggage. The imagery, from the 1970s, evokes youth and excitement. The pitch: Imagine your parents when they were young and carefree.
Media Post, 06/13/2023
“Business culture is culture. And it’s about time we recognize it.” Hear from Ric Marshall-Nichols, Head of Planning in Iris North America, as he delves into the crucial nature of merging culture and B2B marketing.
Advertising Week, 06/26/2023
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We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward.
We build Participation Brands.
The participation era is here - customers are in control and every brand is a step away from rejection. Businesses must urgently and continually evolve to keep up with customers’ rising expectations. Participation Brands deliver disproportionate levels of excitement, involvement, and ultimately, they outperform the competition.
We are ‘For the forward’
Our purpose is to excite progress for our clients, people and the wider world. We hustle to make change happen. We create visions that galvanise. We work together in exciting ways.
All to build ideas that will move a business forward. And excite true progress against problems we all face.
We harness the power of participation to create genuine leaps forward.
Our specialisms in B2C & B2B enable us to:
Create brands, products, experiences and services
Connect your offering into your audience’s lives
Convert new customers and profit potential
We mobilise diverse backgrounds and skillsets across strategy, creativity, martech, data, design and innovation to remove barriers to Participation at every stage of the customer journey.
Our Participation Brand Index tool helps us identify the interventions that will have disproportionate commercial impact.
Managing Director, Atlanta
Managing Director, Chicago
Managing Director, NY
Executive planning Director & D,E&I NA Lead
VP of Growth, Iris Data Driven Futures
Marketing Manager Iris North America
VP of Growth Iris North America
Chief Marketing Officer, North America