Creative

Cases

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  Take What's Yours

  Samsonite

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  Samsonite Take What's Yours

  Samsonite

News

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  How to Maximize Brand Experience in Your Restaurant Marketing Strategy

  Through digital and social media platforms, customers exert more control over your brand than ever before.

  QSR magazine, 07/07/2023

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  Creating Explosive Cultural Acts For Maximum Impact

  Learn how Simon Yoxall is connecting to consumers through participation in culture. After all, the most effective way of creating consumer participation with a brand is by collaborating with cultural shapers and tastemakers.

  Media Post, 07/19/2023

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  Samsonite Pitches Nostalgic Travel To Drive Excitement

  Iris created a spot that marries nostalgia with adventure. It is all about the journey, accompanied by Samsonite luggage. The imagery, from the 1970s, evokes youth and excitement. The pitch: Imagine your parents when they were young and carefree.

  Media Post, 06/13/2023

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  Winning in a World Where Business Culture Is Culture. Four Ways to Make This New Reality Work for You and Your Brand – Advertising Week

  “Business culture is culture. And it’s about time we recognize it.” Hear from Ric Marshall-Nichols, Head of Planning in Iris North America, as he delves into the crucial nature of merging culture and B2B marketing.

  Advertising Week, 06/26/2023

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  I Work a 4-Day Week at My Agency. It's the Best Decision I Ever Made | Muse by Clio

  Writing, strategy and the pursuit of my true self by Dipti Bramhandkar

  Muse by Clio, 06/07/2022

Clients

About

We are Iris. A creative, strategy and innovation company that uses the power of participation to move your business forward.

We build Participation Brands.

The participation era is here - customers are in control and every brand is a step away from rejection. Businesses must urgently and continually evolve to keep up with customers’ rising expectations. Participation Brands deliver disproportionate levels of excitement, involvement, and ultimately, they outperform the competition.

We are ‘For the forward’

Our purpose is to excite progress for our clients, people and the wider world. We hustle to make change happen. We create visions that galvanise. We work together in exciting ways.
 
All to build ideas that will move a business forward. And excite true progress against problems we all face.
 
We harness the power of participation to create genuine leaps forward.

Our specialisms in B2C & B2B enable us to:

Create brands, products, experiences and services
Connect your offering into your audience’s lives
Convert new customers and profit potential
 
We mobilise diverse backgrounds and skillsets across strategy, creativity, martech, data, design and innovation to remove barriers to Participation at every stage of the customer journey.

Our Participation Brand Index tool helps us identify the interventions that will have disproportionate commercial impact.

People

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  Elizabeth Hall

  Managing Director, Atlanta

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  Erin Creaney

  Managing Director, Chicago

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  Simon Yoxall

  Managing Director, NY

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  Dipti Bramhandkar

  Executive planning Director & D,E&I NA Lead

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  Zack Botos

  VP of Growth, Iris Data Driven Futures

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  Yesica Tellez

  Marketing Manager Iris North America

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  Dan Lescarbeau

  VP of Growth Iris North America

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  Jill Smith

  Chief Marketing Officer, North America