Creative
California Pizza Kitchen
#macandcheesegate AKA #cheeseANDmac
California Pizza Kitchen
Cases
-
-
Turning a mac and cheese mishap into marketing magic for CPK
California Pizza Kitchen
News
-
Brands keep talking about culture - but are they actually in it? | The Drum
Iris’s Jill Smith asks the big question: Is advertising’s time influencing the culture over – or is a vibe shift all that is needed?
The Drum, 04/09/2025
-
Why California Pizza Kitchen just faked an insane rebrand
The pizza brand’s hypebeast-inspired look was a stunt designed to promote its 40th anniversary.
Fast Company, 03/27/2025
-
California Pizza Kitchen announces Iris as strategy and creative AOR as it aims to revamp the brand
Ad Age, 10/16/2024
-
California Pizza Kitchen’s mac and cheese mistake becomes a marketing opportunity | Ad Age
Iris turned a macaroni mishap into a massive brand moment for California Pizza Kitchen.
Ad Age, 07/22/2024
-
Menno Kluin joins Iris Worldwide as global CCO
Menno Kluin will oversee global creative for Iris.
Ad Age, 10/09/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| FAGE | 2024 | Current |
| California Pizza Kitchen | 2024 | Current |
| Clarios | 2025 | Current |
| Museum of Pop Culture (MoPOP) | 2023 | Current |
| Husky | 2025 | Current |
| Boar's Head | 2024 | Current |
| adidas | 2002 | Current |
| Barclays | 2011 | Current |
| Bentley Motors | 2017 | Current |
| Samsonite | 2021 | Current |
About
We are Iris. The Participation Agency.
We use the power of Participation to help brands travel further, faster.
Our core capabilities include:
Brand Strategy + Advertising
Content Production
Experiential Activation
CRM and Data
Digital Transformation
Loyalty Strategy & Programs
Performance Media
Partnerships and Sponsorships
Pricing Strategy
We have 5 offices in the Americas including Atlanta, Boston, New York, Toronto, and São Paulo.
People
-
Jill Smith
Global Chief Marketing Officer
-
Dipti Bramhandkar
Executive Planning Director & DE&I Lead
-
Simon Spyer
CEO, Data Driven Futures
-
Elizabeth Hall
Managing Director, Atlanta
-
Simon Yoxall
Managing Director, NY
-
Rupa Rajopadhye
Managing Director, Data Driven Futures
-
Jordan Johnson
Group Account Director
-
Dan Lescarbeau
VP of Growth, Iris North America
-
Kareem Folarin
Global Marketing & New Business Manager