Javelin is a CXRM agency connecting brands and customers through individualized communications and experiences. Our approach fuses traditional CRM and CX offerings to deliver individualized, design-inspired communications made accountable and possible through data and analytics that connect human outcomes with business outcomes.

We combine creativity and big data to produce outcomes for brands, and develops Journeys of One™ — a unified customer journey, reimagined from the customer’s point of view, powered by one data set. The data derived from each customer interaction provides insight into what drives, inspires and matters most to each customer, illuminating opportunities to cultivate deeper, meaningful engagement.

We use data to simplify. We identify which relationships to invest in, which journeys matter the most, and which specific interactions matter the most within those journeys.

We choreograph Journeys of One™ by leveraging our advanced analytic techniques to assess the ROI of all touch points along the journey. We use ethnography and empathy mapping to define the moments that represent a brand’s biggest opportunities with customer — connecting human outcomes to business outcomes. We’ve delivered double-digit ROI gains, often within the first year of implementation — resulting in deeper relationships with customers, increased customer retention and higher levels of customer lifetime value (LTV).

At Javelin, we …
Turn chaos into confidence. 
Make data more human.
Activate technology to drive better experiences. 
Transform content into stories. 

  • Leigh Ober

    Leigh Ober

    Chief People Officer

  • John Mullin

    John Mullin

    SVP, Strategy and Planning

  • David Selwood

    David Selwood

    Chief Analytics Officer

  • Tina Posey

    Tina Posey


  • Mike McCartin

    Mike McCartin


  • David Anders

    David Anders

    EVP, Business Development & Strategic Alliances