In an effort to grow awareness of the Wegmans Organic Farm and their commitment to providing locally grown fruits and vegetables, Jay created a series of short-form videos. These videos highlighted seasonally relevant crops available in store and demonstrated how they are grown with care in Canandaigua, NY. A paid media campaign supported the reach of the initiative with coverage on Facebook, YouTube, native, digital video and custom expandable units.
Wegmans Organic Farm Case Study
Wegmans Food Markets
Case Study