Oscar Mayer set out to be seen not just as a classic but as a modern cultural icon. To kick off summer, we did what no hot dog could dream of, sparking national buzz and earning attention that cemented the brand’s place in today’s culture.
Wienie 500.

To kick off grilling season Memorial Day Weekend, Oscar Mayer created the the most iconic hot dog event and race of the summer. The Wienermobile Race that became an instant American tradition and the most viewed campaign ever in KraftHeinz history.