• MPR Chooses KC Truth as New Partner for Digital Media

    MPR Chooses KC Truth as New Partner for Digital Media

    Independent agency KC Truth is announcing a new client win today. Long-standing Minnesota public media organization, Minnesota Public Radio, chooses KC Truth to help grow their brand awareness among a younger and more diverse audience. MPR brands include MPR News, The Current, and YourClassical. “We’re excited for

    The Minneapolis Egotist, 12/16/2022

  • Twin Cities Orthopedics Chooses KC Truth As Agency Partner For Brand Strategy, Creative And Digital Media - KC Truth

    Twin Cities Orthopedics Chooses KC Truth As Agency Partner For Brand Strategy, Creative And Digital Media - KC Truth

    Independent agency KC Truth announced a new client win today. Twin Cities Orthopedics (TCO) has chosen KC Truth to provide campaign ideation, production and digital media for the coming year. As the provider currently offering the most specialty services, doctors, and orthopedic urgent care clinics in the region, TCO is truly a leader in orthopedic […]

    KC Truth, 11/01/2022

Client Start Year End Year
Minnesota Public Radio 2022 Current
University of St. Thomas 2022 Current
Twin Cities Orthopedics 2022 Current
Vimient 2022 Current
Polaris Adventures 2021 Current
Entrust 2019 Current
Oshkosh Corporation 2019 Current
Cargill 2012 Current
EpiCor 2019 Current
Health Partners 2018 2021

Find Truth. Fight BS. Be Remarkable.

KC Truth is an integrated creative agency relentlessly dedicated to pushing brands to find truth, rebel against convention and accomplish the remarkable. We believe that when strategy, creative and media truly work together as one, we can create exponentially more powerful results.

Smart Strategy
We reveal core truths rooted in human insights that will move the hearts and minds of your audience.

Bold Creative
We push beyond the expected, turning truths into bold creative ideas that can't be ignored.

Modern Media
We apply art and science to help you cut through the chaos and be unmissable at the right moments.

What Makes KC Truth Remarkable

If you ask our clients what makes KC Truth special, in addition to the people and culture, these are some things you might hear.

Independent, Women-Owned
Delivering the agile, responsive service of an independent agency since 1988,

Global Scale
Member of Advertising and Marketing Independent Network (AMIN). 90+ agencies across 30 countries providing added scale, expertise & market intelligence.

Truth Workshops
Part brand strategy session, part therapy session designed to align disparate client stakeholders and inspire brand momentum.

The Truth Bar
A members-only space for our employees, clients, their teams, and special guests to collaborate in search of truth and bold ideas.

Processes, approach, and culture hard-wired to simplify the complex and cut through the BS that gets in the way of success.

Unmatched Resources
Access to premium audience profiling, data analytics and innovative media planning and buying tools unavailable to many of our peers.

Results Driven
Commitment to measuring and optimizing to drive real business value for clients.

  • Sue Kruskopf

    Sue Kruskopf


    THE TRUTH ABOUT SUE: • Passionate about creative ideas, but even more passionate about great strategies. • A serial entrepreneur who will always look for new ways to build a client’s business — beyond communication. • With KC, she launched another business, MyWonderfulLife. com, a site where you can plan you own funeral online. In 2012, she appeared on ABC’s “Shark Tank.” • Mantra: “Break with convention, become the leader.” • Agency leadership, strategic and creative insight on all accounts and new business efforts. • Loves to cook and secretly wishes she could own a restaurant. But not run it.
  • Robb Burnham

    Robb Burnham

    Chief Creative Officer

    THE TRUTH ABOUT ROBB: • Experience on brands like Coca-Cola, Black & Decker, Samuel Adams Beer, 3M Privacy Filters, Blue Cross and Blue Shield of MN, Plasti Dip, No Name Steaks, Cost Cutters, Ameriprise and many more. • Treats every client like it’s his biggest. • Prior to KC worked at Fallon, Martin Williams, Wieden + Kennedy, Carmichael Lynch & Agency Eleven. • Doubles as agency D.J. • “Out of the box” thinking only happens when you know what the box is first. • Provides creative leadership and strategic insight on all accounts and new business efforts. • Enjoys dressing like Ace Frehley of KISS. Doesn’t think it’s strange.
  • Mike Cronin

    Mike Cronin

    VP, Director of Strategy

    THE TRUTH ABOUT MIKE: • Experience on brands like Harley-Davidson, Godfrey Pontoons, Samuel Adams Beer, 3M Privacy Filters, HealthPartners, Plasti Dip, No Name Steaks, Ameriprise and many more. • Provides creative leadership and strategic insight on all accounts and new business efforts. • Thinks a lot. Only speaks when necessary. • Believes if creative isn’t smart, it’s not creative. • Prior to KC worked at Carmichael Lynch and Agency Eleven. • Does best work while on his Triumph.
  • Mike DePauw

    Mike DePauw

    Executive Director

    THE TRUTH ABOUT MIKE: • Brand experience on Moet-Hennessy, Coleman, 7UP, Kraft Foods, Post Cereal, Coca-Cola, General Motors, Allstate Insurance, Philip Morris, UnitedHealth Group, Entrust, across a variety of product categories. • Global experience spanning the US, Japan, Italy, Switzerland, Germany, and Singapore. • Prior to KC worked at Periscope, Leo Burnett, and Ogilvy. • Passionate about big ideas, marketing platforms and communication that cater to human truth and experience. • Loves to take in the Minnesota outdoors by skiing and hiking with his family and spending time with his teenagers, their activities and schoolwork — except for biology.
  • Alex Cullen

    Alex Cullen

    Director of Media and Analytics

    THE TRUTH ABOUT ALEX: • An expert in traditional and new media channels, such as paid search, social media and programmatic. • Loves working closely with clients to create outcome-based marketing plans, as well as develop test & learn approaches that deliver business results. • Strong leader in strategy and technical execution, who pushes boundaries towards results. • A Type A person trying my hardest to be a little more Type B. • Can’t help herself from buying a new planner, but can’t manage to use one consistently.
  • Jodi Underwood

    Jodi Underwood

    Director of Project Management and Production

    THE TRUTH ABOUT JODI: • Manages the “get stuff done” department. • Not afraid to crack the whip. In fact, has an actual whip in her office just in case. • Wishes she were ambidextrous so she could make two to-do lists at one time. • Loves using the word “fitness” as a verb. When not at KC, can be found fitnessing around the lakes or in a yoga studio. • Coaxes her coworkers into doing anything she wants by feeding them homemade ice cream.
  • Kevin Lund

    Kevin Lund

    Chief Financial Officer

    THE TRUTH ABOUT KEVIN: • Extensive experience in all things Accounting and Finance related. • Typically found buried in spreadsheets or mining data. • Spends more time using pivot tables than his dining room table. • Dog dad who also loves to embrace his role as the cool Uncle.