|Client||Start Year||End Year|
|Liz Claiborne Fragrances||2006||Current|
Every brand has a story and that story must be told in a consistent and compelling way. At Laird + Partners, we collaborate with our clients to do just that. Our job is not to impose our look but to help a brand shape and define itself. L+P acts as a brand's creative director, insuring that the brand communicates with the same voice across everything it does. L+P works much like an in-house agency, building brands from the inside out. Based on our extensive experience as an in-house team we understand the need to immerse ourselves in all elements of the brand that help to shape it. We start with defining the brand's essence. From there, we decide how best to maximize the brand's potential through product, advertising, in-store experience, public relations or otherwise.Ultimately, our goal os to advance the success of a brand through a unified message and clear, distinct identity.