• Yuengling’s Eagle Logo Inspires Its New Campaign Encouraging Beer Drinkers to ‘Spread Your Wings’ – Adweek

    Yuengling’s Eagle Logo Inspires Its New Campaign Encouraging Beer Drinkers to ‘Spread Your Wings’ – Adweek

    Yuengling’s Eagle Logo Inspires Its New Campaign Encouraging Beer Drinkers to ‘Spread Your Wings’. It's a departure from past work touting the brand's history

    AdWeek, 05/15/2018

  • Laughlin Constable named top workplace in Milwaukee | Reel Chicago - Midwest film, audio, production, TV, and advertising

    Laughlin Constable named top workplace in Milwaukee | Reel Chicago - Midwest film, audio, production, TV, and advertising

    The independent agency attributes culture, professional development and career opportunities to being named one of the top work environments in Milwaukee.

    | Reel Chicago - Midwest film, audio, production, TV, and advertising, 05/10/2018

  • Laughlin Constable Awarded Mills Fleet Farm AOR 05/11/2018

    Laughlin Constable Awarded Mills Fleet Farm AOR 05/11/2018

    Laughlin Constable has been named creative AOR for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising.  According to the agency, Mills Fleet Farm wants to increase brand and product awareness with consumers in both existing and new markets, as it plans to open five new stores in Wisconsin and Iowa in 2018.  “We need to develop a bold campaign to continue to drive brand appeal and sales growth,” stated Terry Brophey, chief marketing officer of Mills Fleet Farm. LC is the right agency partner, he added, "to showcase our deep assortment of products and reinforce the strong emotional connection to our audience.”  LC is responsible for Mills Fleet Farms’ advertising campaigns as well as assisting with all creative assets for catalogs, print ads and sponsorships. The first creative campaign will debut later this summer.  

    MediaPost, 05/10/2018

  • How Amazon got to the top by breaking the rules | The Drum

    How Amazon got to the top by breaking the rules | The Drum

    In just 20 years, Amazon has become one of the largest and fastest growing companies in the world and is a contender for being the first trillion-dollar company.

    The Drum, 05/25/2017

  • Laughlin Constable Taps Havas Vet For New Media Role

    Laughlin Constable Taps Havas Vet For New Media Role

    Ad agency Laughlin Constable, which has offices in Chicago and Milwaukee, has hired industry veteran Vanessa Watts as its EVP Media in charge of developing and executing media strategy across its client roster.

    Media Post, 05/25/2017

Client Start Year End Year
Mills Fleet Farm 2018 Current
Hoosier Lottery 2018 Current
D. G. Yuengling & Son, Inc. 2017 Current
FRAM 2016 Current
Milwaukee Bucks 2017 Current
Paris Presents, Inc. 2015 Current
Boys and Girls Club (Pro Bono) 2014 Current
Northwestern Medicine 2012 Current
Jewelers Mutual Insurance 2012 Current
Wisconsin Department of Tourism 2009 Current

Laughlin Constable is a Top 25, fully integrated advertising agency, independent since 1976. We leverage creativity and technology to take brands From Now to Next. From the beginning, we designed ourselves for a specific type of client: one looking for a transformation, not just incremental change. We work best with those who understand the peril of being satisfied with the status quo, and we help them find and leverage inflection points: those critical moments in time when what has been can become what might be.

Our mission is to help propel brands from NOW to NEXT. We live our mission by constantly evolving ourselves and our services to fulfill the needs of our clients to build their brands and define their futures. In today’s world, ideas must live in any place across the widening marketing mix. That’s why we’ve constantly evolved our services to include all disciplines, from design and digital to mobile and analytics. And because we have no departmental P&Ls or silos, it makes no difference whether we produce a TV commercial, an e-newsletter or a tweet. Our only concern is driving value and return for our clients.

While we have two geographic locations, we operate as one business. We align our staffing with business needs, matching disciplines, experience and personalities with clients.

  • Steve Laughlin

    Steve Laughlin

    Owner, Executive Chairman

  • Mat Lignel

    Mat Lignel

    President, Chief Executive Officer

  • Nicole Stone

    Nicole Stone

    Director, New Business Development

  • Dan Fietsam

    Dan Fietsam

    Chief Creative Officer

  • Susan Stearns

    Susan Stearns

    Executive Vice President, Director of Account Services

  • Paul Brienza

    Paul Brienza

    Chief Technology Officer

  • Mark Carlson

    Mark Carlson

    Chief Strategy Officer

  • Patti Bridge

    Patti Bridge

    Senior Vice President, Account Management

  • Rome Seifert

    Rome Seifert

    Chief Financial Officer

  • Renee Haber

    Renee Haber

    Executive Vice President, Account Services

  • Heather Anglim

    Heather Anglim

    Executive Vice President, Human Resources

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