Yuengling’s Eagle Logo Inspires Its New Campaign Encouraging Beer Drinkers to ‘Spread Your Wings’. It's a departure from past work touting the brand's history
The independent agency attributes culture, professional development and career opportunities to being named one of the top work environments in Milwaukee.
| Reel Chicago - Midwest film, audio, production, TV, and advertising, 05/10/2018
Laughlin Constable has been named creative AOR for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising. According to the agency, Mills Fleet Farm wants to increase brand and product awareness with consumers in both existing and new markets, as it plans to open five new stores in Wisconsin and Iowa in 2018. “We need to develop a bold campaign to continue to drive brand appeal and sales growth,” stated Terry Brophey, chief marketing officer of Mills Fleet Farm. LC is the right agency partner, he added, "to showcase our deep assortment of products and reinforce the strong emotional connection to our audience.” LC is responsible for Mills Fleet Farms’ advertising campaigns as well as assisting with all creative assets for catalogs, print ads and sponsorships. The first creative campaign will debut later this summer.
In just 20 years, Amazon has become one of the largest and fastest growing companies in the world and is a contender for being the first trillion-dollar company.
The Drum, 05/25/2017
Ad agency Laughlin Constable, which has offices in Chicago and Milwaukee, has hired industry veteran Vanessa Watts as its EVP Media in charge of developing and executing media strategy across its client roster.
Media Post, 05/25/2017
|Client||Start Year||End Year|
|Mills Fleet Farm||2018||Current|
|D. G. Yuengling & Son, Inc.||2017||Current|
|Paris Presents, Inc.||2015||Current|
|Boys and Girls Club (Pro Bono)||2014||Current|
|Jewelers Mutual Insurance||2012||Current|
|Wisconsin Department of Tourism||2009||Current|
Laughlin Constable is a Top 25, fully integrated advertising agency, independent since 1976. We leverage creativity and technology to take brands From Now to Next. From the beginning, we designed ourselves for a specific type of client: one looking for a transformation, not just incremental change. We work best with those who understand the peril of being satisfied with the status quo, and we help them find and leverage inflection points: those critical moments in time when what has been can become what might be.
Our mission is to help propel brands from NOW to NEXT. We live our mission by constantly evolving ourselves and our services to fulfill the needs of our clients to build their brands and define their futures. In today’s world, ideas must live in any place across the widening marketing mix. That’s why we’ve constantly evolved our services to include all disciplines, from design and digital to mobile and analytics. And because we have no departmental P&Ls or silos, it makes no difference whether we produce a TV commercial, an e-newsletter or a tweet. Our only concern is driving value and return for our clients.
While we have two geographic locations, we operate as one business. We align our staffing with business needs, matching disciplines, experience and personalities with clients.
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