• Dallas Stars

    Dallas Stars' goalie Jake Oettinger becomes Phenomenotter.

    In 2023, Launch Agency teamed up with Baylor Scott & White Health and the Dallas Stars to bring you Motivotter––the inner voice of Dallas Stars' goalie, Jake Oettinger. This season, a new character has emerged and he’s got his own heavy-metal theme song. Meet Phenomenotter, the animated flying otter who comes to life every time Jake Oettinger unleashes his power on the ice.

    Launch Agency, 04/22/2024

  • Launching the Backyard Nectar Agave Story

    Launching the Backyard Nectar Agave Story

    Artificial is for AI.Not agave. In a world where artificial ingredients, dupes, fakes and faux everything are nothing new, it’s refreshing to find a brand embracing real, authentic, pure ingredients. Our newest client, Backyard Nectar doesn’t have to fake sweet. It’s naturally made that way with 100% organic blue agave. Founded by Ryan Huntley, a past bartender and spirit salesman, Backyard Nectar is sourced from a local farm in Mexico, which its owners lovingly refer to as: Ryan’s backyard. Once we embraced the story behind Backyard Nectar Agave, we began creating the first brand chapter: The website. https://vimeo.com/933030632?share=copy “Getting a new product off the ground and out in the world isn’t easy. Launch has been an incredible partner in helping us develop our brand strategy, design and voice. This is just the beginning for Backyard Nectar.”—Ryan Huntley, Founder of Backyard...

    Launch Agency, 04/05/2024

  • AAF ADDYS HIGHLIGHTS - Launch Agency

    AAF ADDYS HIGHLIGHTS - Launch Agency

    It was big night for Launch Agency and our clients at the 2024 AAF Addy Awards. From AR activations to cinema advertising to sports sponsorships, we received honors in 10 categories, including Judge's Choice Award.

    Launch Agency, 03/07/2024

  • A story big enough to fill Dak

    A story big enough to fill Dak's shoes

    Dak's been setting records with his arm. But last night, all eyes were on his feet. As part of the annual NFL My Cause My Cleats initiative, Dak teamed up with sneaker designer Jake Danklefs of Dank & Co and Baylor Scott & White Health to raise awareness for early cancer detection and encourage people to get screened. His cleats were inspired by the heartwarming story of a young woman, Sydney Benton, who narrowly avoided colorectal cancer thanks to an early screening. Sydney’s story struck a chord with Dak because of his own mother’s passing in 2013 to colon cancer, and he wanted to help tell her story to inspire other people to follow her lead. So, we invited Sydney for an interview to talk about her experience with early detection. However, she had no idea that her favorite NFL...

    Launch Agency, 12/01/2023

  • Dallas Stars | BSWH "Motivotter" shortlisted in Clios

    Dallas Stars | BSWH "Motivotter" shortlisted in Clios

    We are extremely honored to be shortlisted by The Clio Awards for our Motivotter campaign for Baylor Scott & White Health and the Dallas Stars. The work was recognized in two Clio Sports categories: Social Media Influencer and Augmented Reality.

    Launch Agency, 11/16/2023

Client Start Year End Year
Baylor Scott & White Health 2014 Current
Park Place Dealerships 2000 Current
Omni Hotels & Resorts 2020 Current
Texas Rangers Foundation 2022 Current
Blue Moon Pizza 2024 Current
Chapp's Burgers 2015 2018
Asbury Automotive 2021 Current
Evergreen Power Solutions 2020 Current
View Capital Advisors, LLC 2018 Current
YPO (Young Presidents' Association) 2016 Current

Let’s go beyond. We’re a Dallas creative agency that pushes the limits. A tight-knit crew with big, business-changing ideas. And dedicated partners devoting extra time, attention and love to take your brand further.

  • Jason Giles

    Jason Giles

    Principal/Account Director

  • April Steinbach

    April Steinbach

    Principal/Group Creative Director

  • Ray Ives

    Ray Ives


  • Michael Boone

    Michael Boone

    Founder/Account Director

  • Diane  Seimetz Duncan

    Diane Seimetz Duncan

    Founder/Strategy & Creative

  • Dave Wilgus

    Dave Wilgus

    Founder/Creative Director