Client Start Year End Year
Big 12 Conference 2011 Current
Carnival Corporation 2013 Current 2019 Current
Future for Football 2018 Current
Greyhound 2019 Current
Winstar World Casino & Resort 2020 Current

Founded in 2012, LDWW has quickly grown to become one of the largest full-service marketing and communications agencies in the Southwest. Based in Dallas and Oklahoma City, the agency serves local, national and global clients with fully integrated marketing services across its core in-house disciplines – Branding & Creative Services, Digital & Social, Media Buying and PR & Communications. Fueled by award-winning work and a relentless focus on client service and long-term partnerships, LDWW has expanded significantly in its first 12 years, including revenue growth of over 1,300%, supported by a talented team of 60 experts who are capable of delivering on any client campaign need regardless of platform or marketing discipline.

Founder Ken Luce launched LDWW more than a decade ago with one simple goal – to change the way agency business is done. Our seasoned and experienced partners, many of whom have been together for over 20 years, lead every client engagement to ensure we are engrained in the business and achieve success against our clients’ goals. We never bill by the hour because no client deserves to have their agency work limited by billable rates. We want to match the best talent and agency expertise to every account, ensuring we are fully aligned in helping clients reach their business goals.

At LDWW, everything we do is guided by our client-first philosophy: “What Matters to You?” It’s more than a tagline, it’s our mindset for doing work every single day that focuses ONLY on what matters most to our clients. By making sure our clients’ business goals become our collective goals, we specifically prioritize what great PR, advertising and marketing firms are repeatedly judged on – excellent client service and great results. We listen first to clients, every time, working alongside them to develop the right strategy for their business, fully customized with the tools and solutions to meet their objectives. We are able to create and execute customized campaigns for each client because our fully integrated teams are constantly collaborating without the geographical and profit center hindrances faced by other agencies.

Our philosophy – driven by strong client partnerships – produces creative and highly effective work that inspires audiences, generates awareness, influences behavior, creates action, bolsters reputations, and ultimately, moves products and/or services. We believe our work leads to sales, which is why we closely monitor and measure every client program with agreed-upon strategic goals, ensuring everything we do is geared toward producing strong results, supporting business goals and creating long-term client satisfaction.

Working alongside a client roster of top brands, our programs and campaigns are routinely recognized by industry leaders for delivering superior strategic creativity and producing meaningful client business results. In fact, LDWW is continually ranked as one of the top creative agencies in the U.S., and a Top-100 agency nationally, and has been previously named by PRovoke as the North American Boutique Agency of the Year. Our client work has garnered over 200 industry awards judged by our peers, including two PRovoke Top 40 global campaign honors, a PRSA Best of Silver Anvil award for the best campaign of the year, and an Emmy for Outstanding Commercial, among hundreds of others.

We are passionate about doing great work, but above all else, we strive to be the type of people clients want to be around. That sentiment is in our name – LDWW stands for “Leo Durocher Was Wrong.” Durocher, a professional baseball hall of famer, is famously credited with the phrase, “Nice guys finish last,” with which we wholeheartedly disagree. We believe that good people working together with good clients is what makes for a great relationship, work product and agency. We believe performance and results matter, and we also believe in a solid work-life balance. Our mission is to provide extraordinary client results and maintain remarkable client relationships, all while having lives outside our office walls. We have proven that we can be nice and successful, both for ourselves and our clients.

  • Jeff Orth

    Jeff Orth


  • Ken Maxwell

    Ken Maxwell


  • Chris Cradduck

    Chris Cradduck


  • Brandon Smulyan

    Brandon Smulyan


  • Erica Rockenstein Herring

    Erica Rockenstein Herring


  • Kristy Morgan

    Kristy Morgan


  • Ken Luce

    Ken Luce

    Founding Partner

  • Annabel Stephan Hardin

    Annabel Stephan Hardin

    Managing Director - Content