Client Start Year End Year
Big 12 Conference 2011 Current
Carnival Corporation 2013 Current 2019 Current
Future for Football 2018 Current
Greyhound 2019 Current
Sling 2017 Current
Winstar World Casino & Resort 2020 Current

LDWW is a highly skilled team of brand marketing and communications specialists who have experience working with some of the highest profile companies, organizations and brands nationally.

Founded in 2013, LDWW has grown from a handful of passionate entrepreneur-communicators to 45 of the best branding, advocacy and marketing experts in the world. Our talented and seasoned professionals are willing and eager to roll up their sleeves, get their hands dirty and work in the trenches alongside our clients to get results. Clients appreciate this refreshing combination of experienced perspective, hands-on involvement and collaborative mindset.

Everything we do comes down to convincing people to convert interest to action. Our work with a distinguished roster of household name brands has produced successful, measurable programs supporting all stages of the audience engagement journey – from generating awareness to influencing behaviors to inspiring spending decisions. Our programs are routinely recognized by the industry leaders for delivering superior strategic creativity and for producing meaningful client business results.

Our advocacy roots run deep at LDWW. We understand consumers are passionate about the causes they support, and that passion can be harnessed to have a positive impact on society. We have a long track record of helping clients create positive societal changes while advancing their organizational objectives – from managing reputations to mitigating potential risks to mobilizing supporters to action.

As a firm, our core competencies are as varied as the experienced professionals who comprise our team, but we have had particularly widespread and robust success in the following areas: comprehensive brand building, including visual and messaging elements; strategic communications including stakeholder engagement and organizational repositioning and reputation building; crisis and issues management; content ideation and production; and advocacy campaign design and deployment.

Our work speaks for itself, but sometimes, the industry talks too. Since its inception, LDWW has been the recipient of some of the most prestigious industry recognitions, awards and distinctions.

  • Ken Luce

    Ken Luce

    Founding Partner

    Ken Luce founded LDWW to be a pioneering agency in the digital era, creating high-impact campaigns and communications strategies that build brands, protect reputations, and inspire action among the audiences that matter most to clients. An award-winning industry expert, Ken is known for his unique abilities in helping companies of all sizes achieve successful business outcomes. His reputation has made him one of the most sought-after strategists in the industry. Ken’s experience spans various high-profile client engagements in business sectors including aviation, real estate, consumer marketing, automotive, oil and gas, travel, and tourism. He has led international product launches, brand campaigns, and some of the most complex crisis campaigns and thought leadership programs for leading brands. He has particular expertise in sponsorship activation, and consumer and digital marketing campaigns. Previous Experience Ken was the chief operating officer at H+K Strategies. Before that, he held senior management roles at Weber Shandwick and is widely credited with developing and managing the firm’s Client Relationship Leader program, which has been featured as a Harvard Business School case study and is still being used today as a model for client service in large consulting firms. His client engagements include American Airlines, ExxonMobil, Ford, Dean Foods, US Airways, Sprint, DISH Networks, Big 12 Athletic Conference, General Motors, and Omni Hotels & Resorts. His work has earned more than 200 communications industry awards, and recognition by PR News as PR Professional of the Year and PR Week as a PR Professional of the Year finalist.
  • Chris Cradduck

    Chris Cradduck


    Chris Cradduck is a senior communications lead and advisor for the firm’s largest clients, and helps oversee partner and vendor relationships for the agency. He also holds a key senior leadership position for Carnival Corporation, managing several areas of corporate communications including c-suite executive communications, global media operations (China), fleet communications, and corporate and consumer media relations. In addition, he supports reputation management, corporate marketing/content, brand communications, sustainability, technology initiatives and crisis communications. Chris played a lead media operations role for Carnival’s historic first U.S. cruise to Cuba in over 40 years, enabling LDWW to be one of the first U.S. firms to operate a full-scale media program on the ground in Cuba. The team’s previous work to restore Carnival Corporation’s reputation following several high-profile negative incidents was recognized by PRSA with the “Best of Silver Anvil” Award, honoring the single best PR campaign in the calendar year. Previous Experience Before joining LDWW, Chris held key senior positions at H+K Strategies (WPP) and Weber Shandwick (IPG). He has over 20 years of multidisciplinary PR, communications and reputation management experience, and has served as a senior client lead for multiple large and complex client engagements for Fortune 100 and other top brands including Ford, DISH Network, General Motors, Qwest, Sprint, Hitachi, American Airlines, Cisco, Microsoft, Nortel, and the U.S. Army. His expertise across several industries and communications specialties helps clients build positive perceptions through proactive consumer, content and brand storytelling, while protecting corporate reputations against threats in a quickly evolving digital, social, and mobile world.
  • Mike Flanagan

    Mike Flanagan


    A partner with LDWW since January 2013, Mike has provided communications leadership for organizations ranging from a Silicon Valley healthcare startup and Major League Baseball’s Tampa Bay Rays to Fortune 500 companies in the airline, cruise, technology, telecommunications, video conferencing and gas and electric utility industries. Currently, Mike leads LDWW’s business for Carnival Corporation, the world’s largest cruise company, working closely with the chief communications officer to develop public relations strategies and lead proactive media relations efforts. This includes building relationships and working on story opportunities with journalists from key regional, national and global media outlets; managing and providing counsel on a variety of issues, challenges and opportunities; and providing senior leadership for crisis situations and special projects. In June 2015 the work done with Carnival Corporation was recognized by the Public Relations Society of America (PRSA), the world’s largest PR organization, as a finalist in two categories in its Silver Anvil Awards, PR’s top awards program. LDWW and Carnival Corporation received three honors: a Certificate of Excellence in Crisis Communications, a Silver Anvil in Brand and Reputation Management, and the Best of the Silver Anvils Award — the PR field’s most prestigious honor – as the best of all Silver Anvil Award winners for its work in Brand and Reputation Management. Previously, Mike led LDWW’s work with Pacific Gas and Electric Company (PG&E), one of the largest combination natural gas and electric utilities in the U.S.
  • Ken Maxwell

    Ken Maxwell


    Ken Maxwell is Partner and Creative Director for LDWW’s Digital and Creative Division. He oversees a national team of design and creative professionals that specialize in corporate branding and identity, creative communications, content creation, digital strategy and video production. With over 35 years in branding, creative communications and digital experience, Ken’s expertise ranges from strategic design and brand positioning in the technology and business-to-business space to interactive design applications for digital solutions. He has won more than 100 industry awards for an impressive range of client branding and digital projects, including the Big 12 Athletic Conference, Carnival Cruise Lines, Crescent Real Estate, Hillwood Real Estate, Hines, Trammell Crow, GameStop, HCA, Medical City Healthcare, St. Paul Health System San Antonio, Omni Hotels and Resorts, The Meadows Foundation and the Meadows Mental Health Policy Institute, as well as American Airlines, ExxonMobil, Michael and Susan Dell Foundation, and Bank of America. Together with his business partners, in just three years, Ken helped secure LDWW’s position as the largest Communications/PR firm in Dallas/Fort Worth (Dallas Business Journal) and a top-100 firm nationally based on revenue (PRWeek Ranking of US Firms). The firm also was recognized as the “2017 and 2018 North America Boutique PR Agency of the Year,” and as the number-one ranked creative agency in the U.S. – and fourth internationally – by The Holmes Report. In 2020, LDWW was ranked as the number 1 Communications firm in Dallas. Prior to LDWW, Ken was Chief Creative Officer for Hill+Knowlton Strategies. Before that, he was Senior Vice President and Creative Director for Weber Shandwick; President and Creative Director for his own firm, Maxwell-Sandoz; and Senior Vice President and Creative Director of DBG&H, which was the largest real estate marketing firm in the nation. Maxwell’s award-winning historic work includes branding and creative communication initiatives for clients such as Got Milk, Motorola Mobility, Verizon Wireless, Sprint, American Airlines, ExxonMobil, Hitachi Consulting, Komen for the Cure, Michael and Susan Dell Foundation, Bank of America, the National Cherry Growers Council, MasterCard, UT Southwestern Medical Foundation, Downtown Dallas Incorporated, Bloomberg Philanthropies, Downtown Dallas, Inc. and The Dallas Zoo. Maxwell has a BA degree in Radio/Television/Film from TCU and serves on several North Texas non-profit boards. In 2015, he and several key stakeholders launched a non-project restaurant in downtown Dallas called Café Momentum. He serves as Vice-Chairman-of-the-Board for this innovative social enterprise that provides internships and life skills to at-risk youth from the Dallas County Juvenile Justice System. Café Momentum is one of the most successful micro-charities in Dallas and has created a spin-off with Dallas’ Ruthies Food Truck and with the NFL to create non-profit restaurants in Nashville, Los Angeles and Houston.
  • Kristy Morgan

    Kristy Morgan


    Kristy Morgan is a Partner on the Digital and Creative team of LDWW. She leads all digital, content and advertising strategies for the agency and manages the in-house digital and content team along with a supporting larger network of designers and production teams. Most recently, she won a prestigious PRSA Silver Anvil in 2017 for the Okay to Say campaign that was also was selected by PRSA as one of the Top 5 Global Campaigns of 2017. In 2018 and 2019, her digital team earned over 40 industry awards for various client advertising, social and digital campaigns and content series. Kristy brings over 15 years of design, digital and advertising experience, ranging from working with non-profit organizations and Fortune 100 companies to planning and executing exhibition promotion and book publishing. She has managed award-winning projects for the Big 12 Conference, Football Matters and American Airlines. She has worked on branding and digital projects for Greyhound, First Data, Carnival Corporation, LLC., ExxonMobil, American Airlines, Medical City Healthcare, Unilever, Verizon Wireless, Bill & Melinda Gates Foundation, General Motors and Bloomberg Philanthropies. Prior to joining LDWW, Kristy managed a nationwide design team as the Creative Services Director at H+K Strategies US and before that was Project Manager for the Visual Communications team of Weber Shandwick US. Prior to her agency work, Kristy spent four years as the Marketing Director for Downtown Dallas, Inc. and worked as Communications and Design Specialist at the Modern Art Museum of Fort Worth. Kristy is a graduate of the University of North Texas, Denton with a Bachelor of Arts in Journalism with a minor in French. She currently serves on the Board of Directors for the Dallas Architecture and Design Exchange.
  • Jeff Orth

    Jeff Orth


    Jeff Orth provides client leadership for the Big 12 Conference and consults with all of our client teams on brand marketing opportunities. Jeff spent almost 20 years at Austin ad agency GSD&M building brands in global sports and entertainment, higher education, healthcare, packaged goods and retail. Jeff helped lead multiple award-winning campaigns for clients such as the PGA TOUR, Big 12 Conference, CBS Sports, Goodyear, Pacifico Beer, Lennox and Austin’s Seton Healthcare Family. The PGA TOUR and CBS Sports campaigns each earned a Bronze Cannes Lion. Prior to joining LDWW, Jeff was with The University of Texas Athletics Department in the role of Associate Athletics Director for Strategic Relations. At Texas Jeff provided leadership in marketing and communications strategies for various departmental initiatives including media relations, ticket sales and fan engagement.
  • Erica Rockenstein Herring

    Erica Rockenstein Herring


    Erica Rockenstein is a Partner in LDWW’s Oklahoma City office. She currently leads client service, operations and brand strategy for the agency's work with the Chickasaw Nation.
  • Brandon Smulyan

    Brandon Smulyan


    Brandon Smulyan develops, implements, and executes public relations programs with an emphasis on corporate communications and media relations within the business, travel, real estate, technology and consumer industries. He is the lead contact for SLING TV,, Greyhound and DFW International, and co-leads the Football Matters campaign. He provides strategic counseling and account operations and services management to meet the goals and objectives of the clients. He also manages staff resources for the agency and will serve as a project manager on short-term engagements for LDWW. Brandon has also worked on some of the nation’s most recognizable campaigns including Carnival Corporation’s launch to Cuba with its Fathom brand in 2016. As a core member of the team, he was responsible for helping plan and execute the media strategy for the first American cruise ship to sail to Cuba in nearly 50 years. He also led the Omni Hotels & Resorts business, where he oversaw all the communications for the opening of five hotels. Previous Experience A 14-year veteran of the PR industry, Brandon has worked at two of the world’s largest firms – Weber Shandwick and H+K Strategies – where he served as a media relations specialist for some of the world’s most recognizable brands. In 2012, he was an onsite media consultant at Ford Motor Company in Michigan where he helped launch the 2013 Ford Fusion and Escape. He has also worked on engagements for AT&T, RadioShack, Verizon Wireless, Verizon Communications, American Airlines, The O’Donnell Foundation, Gridiron Greats Assistance Fund, Jose Feliciano Foundation, and ExxonMobil. His media work has earned numerous awards for clients, including the coveted Platinum Adrian Award for Omni from HSMAI, the top hospitality industry award.
  • Jody Venturoni

    Jody Venturoni


    Jody Venturoni is a 25-plus-year veteran communicator who blends strategic consulting with operational strength. Her career includes an impressive combination of Fortune 100, large global agency and entrepreneurial experience at the most senior levels. Most recently, she helped launch LDWW, a nationally recognized integrated communications agency and one of the top 100 independent PR firms in the US. An award-winning crisis communications and reputation management consultant, Jody has worked with a notable roster of Fortune 500 companies, national sports teams and leagues, high-profile CEOs, major non-profits and start-ups. Jody has unique expertise in managing communications responses during large-scale mass casualty and terrorism events, having worked for more than a decade with global commercial airlines and cruise lines. She also has handled volatile, headline-grabbing employee and labor relations situations. Jody has been profiled by PRWeek as a “Top 20 Agency Manager” in the U.S., was named as Editors’ Choice “People to Watch” and was a PRNews “PR Team Leader” finalist in 2011. She was featured in a Harvard Business School case study entitled, “Weber Shandwick: The Client Relationship Leader Program.” She serves as judge for numerous national and international industry awards, including the prestigious Public Relations Society of America’s Silver Anvil. Jody is a member of the Board of Directors for the Dallas Women’s Foundation and serves on the Southern Methodist University Communications Studies Advisory Board. She is a frequent commentator and speaker on the impact of social media on personal and corporate reputations.