Lunazul

Lunazul Tequila

Case Study

  • TV/Video
  • Brand Strategy
  • Data/Analytics
  • creative
  • Retail
  • Video Production
  • Strategic Planning
  • brand activation
  • performance marketing
  • brand messaging
  • Consumer Insights
  • Strategy: Consumer & cultural insights | Brand positioning/strategy | Communications architecture | Micro-segmentation & targeting | Personalized customer journeys | Lead generation & nurturing | Loyalty, referral & advocacy programs | Social & digital strategy | Market strategy
  • research and insights
  • Campaign Performance
Description

We revitalized Lunazul, transforming it from a neglected tequila on bottom shelves to a premium brand prominently featured on the third shelf. Through emotional depth, captivating visuals, and engaging content, we tapped into our audience’s adventurous spirit, driving increased brand awareness and consideration.

X