Were proud to be a B-to-B agency. We like doing the tough stuff. But, for us, the term Business-to-Business doesnt quite fit. It sounds like one conglomerate hailing another.
For us, B-to-B is about reaching within the bricks and mortar to understand the flesh and blood that really makes a business tick the specialists. As Leo Burnett said, we are people talking to people.
Thats why we seek the human connections both personal and professional that exist between complex decision-making units and expert sellers in the purchasing cycle. A model we call Specialist-to-Specialist: S2S.
We think S2S is a very different way to go about B-to-B. It has attracted some very different clients and our work has generated business results that continue to exceed our client's expectations. The result is an agency that works along side our clients to enjoy the journey of building business brands together.