Great Taste, Less Filling


The word “iconic” gets thrown around way too much. But sometimes it’s the only word that fits. Like when describing Miller Lite’s “Great Taste, Less Filling” from the 1970s. We’re more than stoked, to use ‘70s parlance, to be partnering with Miller Lite to bring it back. The campaign gives a new generation the chance to take up the all-important debate: Is Miller Lite less filling, or does it taste great? Our work blends retro vibes, modern-day sports celebs and a first-of-its-kind VHS “Beer Tape” available at the last remaining Blockbuster Video store—along with actor Luke Wilson reminding everyone that, of course, Miller Lite both tastes great and is less filling.