Slapstick spot from Ludwig+ assures EV skeptics this is a vehicle worth waiting for
Ad Age, 04/13/2023
LUDWIG+ gets behind the wheel of the all-new RAM REV 1500 electric truck with “Guinea Pig,” a new campaign that shows the benefits of taking the time to get it right. In support of the truck’s New York Auto Show reveal, “Guinea Pig” explores Americans’ desire to try out the “next great thing” – products that all too often don’t measure up to expectations. The campaign includes at :60 film as well as two :15 spots. The film depicts how being first isn’t always a great advantage, as comedian and “Saturday Night Live” alumnus Tim Robinson experiences in humorous fashion with several fictional new products—including a sandwich stapler, fridge compactor and voice-controlled ottoman. Ultimately, as Robinson’s latest trial of an inflatable mansion fails in spectacular fashion, he is rescued by the driver of the well-conceived RAM REV 1500, an electric truck that meets all expectations and delivers the capabilities that today’s discerning truck owner requires.
Ads of the World™, 04/14/2023
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LUDWIG+ is woman owned and independent brand actualization and business acceleration company. Our mission is to help our people and partners achieve their highest level of possible. Through our InsideOut Transformation, we unearth the soul of an organization, create transformative ideas and business solutions that drive meaningful growth for your business.
Led by former CEOs, CMOs, and CSOs, we have great experience scheming the business and great empathy for the challenges modern leaders face. Yes, we create powerful communications. What we find more compelling and rewarding is our unique ability to ignite your people, scale your business, and rewrite the language of entire categories. We have assembled the best minds in business to deliver a fully-integrated offering, including strategy, creative, production, digital, UX/UI design, CX, CRM, media, performance marketing, and technology solutions and development. Special Experience: We have deep and significant experience (B2B and B2C) in financial services, healthcare providers and medical device, automotive, retail, and technology. We are especially skilled at creating simplicity out of complex or commoditized industries, and driving exponential growth.
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