While other manufacturers have rushed their electric trucks to market, in many cases with inferior capabilities, Ram has shown to be less interested in being first and more focused on getting it right. To land this point we developed a spot depicting a cautionary tale of products that are too often introduced before all the kinks have been worked out.
The message here is “Don’t be a guinea pig, be a Ram!”

Stellantis regularly engages dozens of agencies to bring their best work and compete for coveted assignments like this one. While this was our first invitation and so we went in as an underdog, the insightful and disruptive work we produced has already led to follow up assignments.