• Thermo Fisher Scientific Forgoes Jargon For Passion In New Campaign 04/03/2018

    Thermo Fisher Scientific Forgoes Jargon For Passion In New Campaign 04/03/2018

    Thermo Fisher Scientific is launching a new campaign that purposefully downplays the dense technical aspects of what the company does by focusing on the potentially life-saving products the company produces and the people that develop and deliver those products. The integrated digital and print campaign, developed with agency of record Madras, marks a departure from previous efforts for the contract development manufacturing organization which tended to focus on purely scientific capabilities. The new campaign tells real stories of how Thermo Fisher’s employees make, solve and deliver for clients, emphasizing both the “heart and science” of what those workers do. Taglines include, “Made With Process And Purpose,” “Solved With Chemistry & Conviction,” And “Delivered With Capacity & Compassion.” Also, “Made For Trials And Triumphs.” “We found that the Patheon and Fisher Clinical Services brands leadership comes down to human ingenuity and commitment, so we put a face on the people who make vital cures available,” said Bill Davaris, chief creative officer at Madras. Industry ads debuted on March 20 at a trade conference in New York City, while mainstream advertising broke March 30th in USA Today and other publications. 

    MediaPost, 04/02/2018

  • From delegator to hands-on manager, all CEOs have distinct leadership style | FierceCEO

    From delegator to hands-on manager, all CEOs have distinct leadership style | FierceCEO

    From being 100% hands-on to being a big delegator, CEOs all have their own styles of leadership. It is these approaches that allow their companies and employees to thrive, if their skills and personal approaches mesh, or fail, if they are not at the top of their game.

    Fierce CEO, 03/01/2018

  • Madras Brand Solutions creates a nimble business model with a global reach | The Drum

    Madras Brand Solutions creates a nimble business model with a global reach | The Drum

    The name Madras has several meanings. It could be the heady curry blend that tempts palates worldwide, the former name of the Indian city of Chennai, or the colorful patterned texture and lightweight cotton fabric commonly used on shorts of the same name.

    The Drum, 02/15/2017

Client Start Year End Year
Impact Digital 2018 Current
Nectar 2018 Current
FactSet 2017 Current
Salt Financial 2017 Current
Kork-Ease 2017 Current
Macy's 2018 Current
Thermo Fisher Scientific 2017 Current
Shark/Ninja 2017 Current
Lenovo 2017 Current

Madras is a Global Brand Commerce Agency that helps clients drive Brand Transformation, Media Amplification and optimize through Content Automation.

For a Brand to compete today, it must constantly inspire, engage, and reach its customers. So, we developed a new business model that intelligently and cost-effectively delivers MORE creative and MORE content for our clients.

Powered by our proprietary technology platform, we provide creative solutions in our nearshore hubs of London and New York, then cost-effectively execute via our off-shore creative and production teams in Bangalore and Chennai.

Because we believe every brand touchpoint is an opportunity to drive business, we practice Brand Commerce.

  • Fred  Schuster

    Fred Schuster

    CEO

  • Andrew  Ladden

    Andrew Ladden

    Chief Creative Officer

  • Vikram Menon

    Vikram Menon

    President of Global Operations

  • Shiva  Kris

    Shiva Kris

    Chief Technology Officer

  • Rob Andrews

    Rob Andrews

    Managing Director

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