Thermo Fisher Scientific is launching a new campaign that purposefully downplays the dense technical aspects of what the company does by focusing on the potentially life-saving products the company produces and the people that develop and deliver those products. The integrated digital and print campaign, developed with agency of record Madras, marks a departure from previous efforts for the contract development manufacturing organization which tended to focus on purely scientific capabilities. The new campaign tells real stories of how Thermo Fisher’s employees make, solve and deliver for clients, emphasizing both the “heart and science” of what those workers do. Taglines include, “Made With Process And Purpose,” “Solved With Chemistry & Conviction,” And “Delivered With Capacity & Compassion.” Also, “Made For Trials And Triumphs.” “We found that the Patheon and Fisher Clinical Services brands leadership comes down to human ingenuity and commitment, so we put a face on the people who make vital cures available,” said Bill Davaris, chief creative officer at Madras. Industry ads debuted on March 20 at a trade conference in New York City, while mainstream advertising broke March 30th in USA Today and other publications.
From being 100% hands-on to being a big delegator, CEOs all have their own styles of leadership. It is these approaches that allow their companies and employees to thrive, if their skills and personal approaches mesh, or fail, if they are not at the top of their game.
Fierce CEO, 03/01/2018
The name Madras has several meanings. It could be the heady curry blend that tempts palates worldwide, the former name of the Indian city of Chennai, or the colorful patterned texture and lightweight cotton fabric commonly used on shorts of the same name.
The Drum, 02/15/2017
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Madras is a Global Brand Commerce Agency that helps clients drive Brand Transformation, Media Amplification and optimize through Content Automation.
For a Brand to compete today, it must constantly inspire, engage, and reach its customers. So, we developed a new business model that intelligently and cost-effectively delivers MORE creative and MORE content for our clients.
Powered by our proprietary technology platform, we provide creative solutions in our nearshore hubs of London and New York, then cost-effectively execute via our off-shore creative and production teams in Bangalore and Chennai.
Because we believe every brand touchpoint is an opportunity to drive business, we practice Brand Commerce.
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