Realtor.com's "Our First Big Boi House" campaign celebrates the rise in Black millennial homeownership by featuring a young couple finding their dream home—with an unexpected comedic cameo from Big Boi of Outkast. Set to the group’s hit “The Way You Move,” the ad connects culturally and emotionally with millennial buyers, showcasing Realtor.com as an inclusive, user-friendly platform. The campaign became the top-performing real estate ad of the year, driving 82% buyer consideration and generating 500 million earned media impressions.