Creative
The Coca-Cola Company - New Guy | 2:30
The Coca-Cola Company
Coca-Cola - Westside's Finest | Full-length
The Coca-Cola Company
Cases
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The Coca-Cola Comany - New Guy | Case Study
The Coca-Cola Company
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News
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Sprite’s ‘Obey Your Thirst’ grows up
The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.
The Drum, 07/30/2025
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The Drum Awards for Marketing Americas 2025 - Results
Majority and their longtime client Sprite, win Bronze in the Food and Beverage Category at the 2025 Drum Marketing Awards with "Twas the Night Before Spritemas" featuring basketball star Anthony Edwards.
The Drum, 06/15/2025
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Sprite Tea Plus Limited Edition Release Info | Hypebeast
Atlanta-based agency, Majority, partners with Eastside Golf and Monaleo to launch Sprite's fresh take on a classic mix, Sprite + Tea
Hypebeast, 05/19/2025
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Majority: Best Agencies of 2025
Majority built client relationships while continuing to turn out great work.
Ad Age, 03/10/2025
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Kenya Barris' New Six-Minute Coca-Cola Commercial Tells A Giant Story
Kenya Barris is the creative force behind a six-minute Coca-Cola commercial that tells the story of how a family and Coke beverages are intertwined
Variety, 01/21/2025
Clients
| Client | Start Year | End Year |
|---|---|---|
| ZIP.CO | 2025 | Current |
| The Coca-Cola Company Trademark | 2025 | Current |
| Coca-Cola Family of Brands | 2024 | Current |
| Sprite | 2022 | Current |
| Fanta | 2021 | Current |
| Gilead | 2025 | Current |
| General Motors | 2022 | Current |
| NBA G League | 2021 | Current |
| Unilever | 2024 | Current |
| Abbott | 2024 | Current |
About
Not a multicultural agency. An agency for The Culture.
Agencies love telling clients to “disrupt the status quo.” Yet, when it comes to talent, for far too long our industry has accepted the abysmal status quo of 25% BIPOC employees—and that number plummets to single digits as you work your way up the ladder. Conventional wisdom dictates that these legacy agencies and models own “general market advertising,” while the rest of us must accept our niche as “multicultural” specialists. But as demographics rapidly shift in America and agencies increasingly fail to reflect the audiences they serve, lack of representation isn’t just harmful to society, it’s also just really bad business.
Majority is mission-built on a diversity-led talent model focused on accelerating the rate of change in our industry. We combine a multicultural talent model with general market expertise. We do this not just for a more equitable industry, but on the thesis that diversity is the ultimate competitive advantage for culturally disruptive creativity.
We are not a multicultural agency. It is an agency for The Culture. We weaponize creativity to put brands into culture, and culture into brands.
We are founded in Atlanta where the minority is the majority and where local culture influences global pop culture. We are co-founded by Shaquille O’Neal, a cultural icon who is a walking embodiment of our mission: to accelerate the normalization of diverse faces powering the most creativity for the top companies in the world.
People
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Omid Farhang
Founder + CEO
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Asmirh Davis
Founding Partner + President
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Jorge Hernandez
Founding Partner + CMO
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Shaquille O'Neal
Founding Partner