To kick off 2024, Coca-Cola created a first-of-its-kind portfolio showcase that highlighted how its brands are already part of real, everyday family moments. Partnering with Chris Storer, creator of the acclaimed series The Bear, the film paid homage to the show’s iconic “Fishes” episode—capturing the chaotic, imperfect beauty of family life with stylistic and casting nods to the original. More than just a product placement, Coca-Cola’s presence in the film became a natural, meaningful part of the story, earning praise from Fast Company for breaking the mold of traditional advertising.