The Intel brand has had a tremendous effect on our lives. From chipsets that powered moon missions to dazzling drone displays for the most recent Olympics opening ceremony, it’s hard to express the impact Intel technology has had since the company was founded in 1968. So when Intel tasked us with bringing their 50th anniversary to life, we immediately envisioned the wonder, breakthroughs and pure moments of awe that Intel has inspired over the past 50 years.
On Tuesday, June 19th at the Annual PRO Awards in New York City, Brand Declaration Agency, Manifesto, was awarded Gold for "Best Buzz" and Silver for “Best Use of Social” by Chief Marketer.
It’s not everyday you get the chance to disrupt culture with something that upsets the world’s ardent vegan population (sorry guys). This December Manifesto worked with Arby’s to concept a disruptive year-end earned media stunt that would garner the “oh no they didn’t” cultural moment that’s kept Arby’s in the headlines. The challenge: remind Americans— “We Have The Meats” and that it’s not just roast beef, but chicken, pork, brisket and more. Despite offering one of the most innovative meat menus of any QSR, for those who haven’t been to an Arby’s lately, they’re still considered the roast beef guys.
|Client||Start Year||End Year|
|Delta Air Lines||2018||Current|
|Boston Beer Co.||2015||Current|
|University of Wisconsin - Madison||2016||2018|
Manifesto is a brand declaration and advertising agency located in Portland, OR and Milwaukee, WI.
We are the fearless ones. The why-nots in a world of cannots. We believe in lightning strikes. A belief that puts insights and stories above artifice and vanity. We believe in the tin man’s heart. Soulless brands are only meaningful when given a fleshy, beating heart. We believe in tilting at windmills. Sometimes the best causes are those only the dreamers, the dare-ers and the blind can see.
We believe in care over commerce. That when you give a damn, you’ll inspire others to do the same.
We believe in the life lived deliberately. “Most men go to their graves with their song still in them.” We will make our finite lives and work count, each informing the other—and both be better for it. We believe in the immutable power of story and those who propel it.
We believe brands were meant to stand for more.