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Meet MarketBridge: the consultancy-agency chimera gunning for B2B’s top spot | The Drum
With a management-consulting spine and agency muscle, Marketbridge says it has cracked the code for B2B growth. CEO John Shomaker and European leaders Fiona Shepherd and Fiona McKenzie tell The Drum why they believe a single-firm model – not another roll-up – is the future of marketing’s most complex category.
The Drum, 10/23/2025
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Marketbridge doubles footprint in Europe with acquisition of B2B tech marketing agency Revere
https://marketbridge.com/marketbridge-doubles-footprint-in-europe-with-acquisition-of-revere/
Marketbridge, 10/02/2025
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Marketbridge named the top US brand and demand B2B agency in 2025
Marketbridge was named the #1 brand agency and #1 demand agency in the U.S. by B2B Marketing’s 2025 U.S. B2B Agency Benchmarking Report. In addition, Marketbridge was rated the #2 B2B agency in the U.S. and one of the fastest growing firms.
Marketbridge, 05/28/2025
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2025 B2 Awards Preliminary Winners List
The ANA announces the finalists for the 49th Annual B2 Awards! Marketbridge picks up nominations in 7 categories.
ANA, 04/09/2025
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Marketbridge acquires April Six to scale growth consulting and marketing services globally
Marketbridge, a leading integrated growth consulting and marketing firm, today announced the acquisition of April Six, a specialist agency with operations in the UK and the US. This strategic addition unites two complementary organizations to deliver seamless, end-to-end marketing growth solutions for B2B and B2C clients worldwide.
Marketbridge, 01/02/2025
About
We’re Marketbridge, the Go-to-Market® growth firm. Part strategic consultancy, part top-ranked agency, we help Marketing & Sales leaders align and win in complex markets globally—with no signal loss from GTM strategy through in-market execution.
Our award-winning agency team brings visionary ideas, fearless creativity, and bold innovation to deliver next-level brand-to-demand experiences and results-driven PR for clients in complex markets. Learn more at www.marketbridge.com/agency
Hire our expert team of 300+ when you need to:
• Transform and rationalize your holistic GTM strategy and programs
• Uncover more actionable market and customer insights
• Find and express your Unique Buying Proposition®, positioning and messaging
• Design and launch new brands and digital experiences
• Plan strategies to build brand and demand (incl. ABM)
• Create and activate brand-to-demand campaigns (incl. paid media)
• Earn greater media/analyst attention and coverage
• Integrate, scale, operate and optimize modern MarTech/AdTech (like 6sense, Demandbase, HubSpot, Eloqua, Marketo, Drift, Uberflip and more)
• Measure and optimize marketing performance
• Align, equip and enable Sales
From Fortune 50 to venture-backed high-growth firms, we specialize in working with clients in complex markets, including financial services, technology, healthcare and industrial. We're proud to partner with clients like FIS Global, Lincoln Financial Group, Aetna, Flex, HP, Chevron Lubricants and Epiroc to name a few.
In 2025, Marketbridge was named #1 Brand Agency and #1 Demand Agency in the 2025 U.S. B2B Agency Benchmarking Report from B2BMarketing.
Other recent awards:
• Best Use of GenAI, US Elevation Awards 2025
• Best ABM Campaign Finalist, ANA New York Global Ace Awards 2025
• Best B2B2C Campaign Finalist, ANA New York Global Ace Awards 2025
• Best AI/Digital/Technology Powered Experiences Finalist, ANA New York Global Ace Awards 2025
• Best Influencer Campaign Finalist, ANA New York Global Ace Awards 2025
• Best ABM Campaign Finalist, ANA B2 Awards 2025
• Best Media Strategy Gold Winner, ANA B2 Awards 2025
• Best Demand Gen Campaign Finalist, ANA B2 Awards 2025
• Best Influencer Campaign Finalist, ANA B2 Awards 2025
• Best ABM Campaign Gold, ANA New York Global Ace Awards 2024
• Best Direct Mail Finalist, ANA B2 Awards 2024
Locations:
BOSTON | LONDON | TORONTO | WASHINGTON DC
People
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Ashley DePaolo
Managing Director | Marketing Services, North America
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Fiona Shepherd
Head of Europe, Agency Services
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Joanna Bittle
Managing Director | Growth
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Meredith Fuller
Managing Director | Strategic Planning, Marketing Services
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Mandey Moote
Managing Director | Integrated Marketing Operations
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Nina Korfias
Managing Director | Public Relations