|Client||Start Year||End Year|
|Instinct Pet Foods||2020||Current|
|Berkshire Hathaway Home Services||2020||Current|
Martin Williams is a full-service creative agency in Minneapolis, MN. Our reason for being is to Create Brand Momentum. We leverage data-inspired creativity to find opportunity, create more meaningful customer experiences, and propel brands and business forward.
PresidentWith over 20 years of experience, Lori Yeager Davis has made it her mission to help teams get to better ideas faster. Whether that involved managing the highly disruptive T-Mobile business at Publicis Seattle, leading the $600 million global Licensed Business Unit of Activision Publishing, contributing to the phenomenal growth of digital agency Space 150, or utilizing her strategic and creative abilities to contribute to the success of an array of clients – including American Express, Ameriprise Financial, Raymond James Financial, Thrivent Mutual Funds, Burger King, Microsoft, Payless, Polaroid, General Mills, Coca-Cola and Xbox – her relentless pursuit of original ideas has resulted in five Effie-winning campaigns. Named one of the 2007 “25 Women to Watch” by the Minneapolis/St. Paul Business Journal, Lori spends her free time mentoring the next generation of female leaders.
Chief Creative OfficerFor nearly 25 years, Brock has been creating and leading groundbreaking work for such iconic brands as US Bank, Progressive, American Express, Thrivent Mutual Funds, Guaranteed Rate Mortgage, Jack Link’s Jerky, Subaru, Adidas, Harley-Davidson, Nike, Buffalo Wild Wings and Red Baron Pizza. Named by Wired magazine as one of 18 influential creative leaders working today, Brock’s award-winning creative work is rooted in a solid strategic foundation that connects brands to consumers through unique yet relevant human insights. His work has received national and international acclaim, acquiring every notable industry award, including the prestigious Cannes Lion.
SVP, Director of Business StrategySwapna joined Martin Williams as an Account Director, bringing to the agency more than 15 years of strategic advertising and marketing expertise. Her passion for pushing teams to develop groundbreaking, results-oriented marketing has fueled the agency’s ability to deliver meaningful business results and positive marketing ROI. Swapna’s prior experience includes traditional and social loyalty program development, CRM strategy and 1:1 communications planning for clients such as Wells Fargo, Citibank, Raymond James, Thrivent Mutual Funds, Best Buy, Molson Coors, Luxottica and Northwest Airlines. Swapna worked in New York for a number of years on diverse accounts, such as AAA Travel, Wells Fargo, and Hilton Hotels. She has a B.A. in journalism from University of St. Thomas and an M.B.A. from San Diego State University.
VP, Director of Strategy & PerformanceMelissa brings to Martin Williams her experience in account planning, brand marketing strategy, traditional and emerging media strategy and interactive strategy. However, the common thread throughout her journey has been curiosity around what motivates people and a genuine enthusiasm for bringing solutions to life through fresh ideas and innovation. Melissa also leads the charge on delivering data-driven insights, customer journeys and connection planning, and her passion for real-time performance analysis translates into marketing that moves the needle. She has worked for both agencies and clients on a variety of brands, including Ameriprise Financial, American Express, Red Wing Shoes, Dairy Queen, Caribou Coffee, Land O'Lakes, Pepsi, Frito-Lay, Purina, MARS, Hershey's, Hanes Brands and most recently Target.
SVP, Head of Integrated ProductionFreddie is a visionary producer who has reinvented the agency’s production process to delivery flawless work at the speed of business. His ability to identify production efficiencies while still maintaining the highest level of quality has resulted in significant savings for our clients. Freddie has over 18 years of agency production experience, producing award winning advertising and content for brands such as U.S. Bank, Cadillac, Harley‑Davidson, Subaru, Jack Link’s Beef Jerky, Steak ‘n Shake, and Tempurpedic. He started his career at Leo Burnett Detroit, and most recently led the production department at Carmichael Lynch, before his role as Head of Integrated Production at Martin Williams.