Finnegans Brew Co.
Mmm... Beer. A beverage that is sipped while people have conversations about inspirations, challenges and new ideas. Inspired by the beverage, Martin Williams Advertising announces 20 Ton Brew Co., a brewery with the agency’s own concoctions on tap. A few months ago, Martin Williams set out to create its own beer. Through an agency challenge that pitted creative types against each other, a name and logo were developed for Martin Williams’ new brew. Ton 20 Brew Co. is reflective of what Martin Williams believes in as an agency—big ideas that invite conversations and form a lasting relationship between brands and people. From there, Martin Williams sought out a brewmaster and looked no further than its very own Tim Holmes. “With experience in homebrewing, I was honored to be called the brewmaster of 20 Ton Brew Co.,” said Tim Holmes, 20 Ton Brew Co. brewmaster and account director at Martin Williams. “The beer is prepared off-site, bottled into kegs and then tapped in-house at Martin Williams Advertising.” Inspired by the changing leaves that arrive with the fall season, Martin Williams brewed its first Oktoberfest-style beer. The copper-colored ale was brewed using Munich and Vienna malts, and Liberty and Perle hops, to give it a medium body, a malty flavor, and a clean dry finish. Currently, the 20 Ton Brew Co. Oktoberfest is only available on tap at Martin Williams Advertising. 20 Ton Brew Co. will continue to brew a new beer each season, hosting tapping parties for beer aficionados to try the creations. Not sure about you, but—all of a sudden—we're all horned up to work for Martin Williams.
The Minneapolis Egotist, 10/30/2014
Martin Williams needed every inch to count at its new office. The Minneapolis advertising agency worked with the design team from Perkins+Will to create a vibrant space in their new offices. They were able to shrink their footprint by minimizing workstations and crafting a variety of work areas: booths, large and small huddle rooms, a central café lounge area and stand-up desks around the perimeter.
Minneapolis / St. Paul Business Journal, 02/17/2016
With the help of the latest AR technology, Minneapolis-based Finnegans found a way to beat the system and put a commercial on television sets in living rooms across the country – for free – during the big game.
The Drum, 02/01/2018
|Client||Start Year||End Year|
|Finnegans Brew Co.||2009||Current|
|Minnesota Twins Baseball||2010||Current|
|Raymond James Financial||2009||2017|
|Cenex Harvest States (CHS)||2014||Current|
We are a full-service agency made up of 102 experienced thinkers and doers who love to break the rules to bend the odds in our clients’ favor. We are flat and nimble. And as Goldilocks would say, a just-right size agency. Built upon wide-open collaboration and thinking strategically across disciplines.
We are believers in the power of curious, hardwired to question the way it’s always been done. Because not pushing forward leaves brands behind. More than ever, they need more than traditional thinking. They need new ways to solve business challenges. And exploit opportunities in real time. Like later this afternoon, if the need calls.
Lori Yeager Davis
Executive Creative Director
Director of Business Strategy
Director of Media
Group Creative Director
Director of Creative Technology
Director of Strategic Planning