Legal Business Name: Max Connect Marketing, LLC
Year Incorporated: 2013
Number of Employees: 57
Max Connect is a nationally recognized marketing agency based in Draper, Utah. We provide digital and traditional marketing as well as full-service creative services to clients located throughout the United States. In addition to being top tier partners of Facebook, Instagram, and Microsoft Bing, Max Connect is a Premier Google Partner and is recognized by Google as being among the top 1% of digital agencies in the world.
Max Connect’s agency structure includes four teams or departments, including Digital/Traditional Marketing, Account Management, Creative, and Marketing Automation. Additionally, we do everything in-house using our full-time, expert staff. Other marketing agencies may outsource parts of their offerings, which means the people delivering services may be once or twice removed from the client decision makers.
The in-house Max Connect team has the ability to handle all creative and digital/traditional aspects of the SelectHealth campaigns including but not limited to:
Ad Creation and Campaign Setup.
Hyper-targeting based on audience criteria, persona archetypes, and data enrichment.
Bidding through digital platforms including smart and standard display ad campaigns, dynamic search ads, and standard and dynamic retargeting campaigns.
Conversion rate analysis and optimization through analysis of on-page Google Analytics Insights, Google Optimize, website heat mapping, and website user recording sessions for additional qualitative analytics.
The ability to deploy ad campaigns that are both responsive and dynamic based on individual search behavior and customer journey touch points.
SVP, Healthcare & Retail