About

MCC is a full-service, integrated advertising agency, public relations firm and Internet marketing company based in Dallas, Texas. MCC's industry experience ranges from technology, energy, insurance and government to finance, retail, health, security and entertainment.

People

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  Mike Crawford

  President

  As the M.C. in M/C/C, Mike helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients. Back in 1986, no one had ever heard of that.\r\n\r\nSince then, M/C/C has proved the doubters wrong, growing into the Southwest's number-one ad/PR agency for technology companies - and one of the top high-tech advertising agencies in the country. From that success, the company expanded its client roster to include companies outside of the technology sector as well.\r\n\r\nBefore founding M/C/C, Mike directed the marketing communications for Nortel, where he launched the still-popular Meridian line of business telecommunications systems.\r\n\r\nA graduate of the University of Iowa, Mike has served on a variety of boards and remains active in local and state trade associations.
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  Jim Terry

  SVP, Account Service

  As Vice President, Account Service, Jim supervises all M/C/C account managers and promotes the vitality of all client/agency partnerships. Jim's relationship-based approach to advertising and public relations is built around two principles. He's relentless in his understanding of our clients' businesses, and he builds personal collaboration between clients, agency employees and industry players.\r\n\r\nJim came to M/C/C in 1998 as an account manager. Since then, he's moved up quickly, thanks to his drive to take charge and get results. A hardcore believer in strategic brand development, Jim has led integrated marketing programs for clients including CapRock Communications, InterVoice-Brite, Vari-Lite International and Raytheon.\r\n\r\nBefore joining the agency, Jim worked at Temerlin McClain on the GTE account. Previously, he worked for McCann-Erickson and Fogarty, Klein & Partners.\r\n\r\nJim graduated from Texas State University with a degree in Marketing.
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  Pam Watkins

  SVP, Business and Media Strategy

  As SVP, Business and Media Strategy, Pam provides strategic counsel to our clients and drives the strategy and business development of M/C/C. Her experience in technology, marketing, sales and business management is a unique combination and a valuable asset to the agency.\r\n\r\nBefore M/C/C, Pam spent 12 years at CMP Media, a leading technology media company. As Group President of the Technology Solutions Group, she provided strategic direction for \"Computer Reseller News\" and \"VARBusiness\" magazines, several websites and the group's research and conference businesses. She also directed sales and marketing activities for \"Telephony\" magazine, a key telecommunications market publication.\r\n\r\nA graduate of the University of Texas with a bachelor's degree in Advertising, Pam is active in the Metroplex Technology Business Council and is a board member of Big Thought, A Learning Partnership.\r\n
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  Todd Brashear

  VP, Creative Services

  Todd's primary responsibility is to continually elevate the creative product of the agency. In the current media environment, that not only includes developing \"the big idea\" but also exploring unconventional, new opportunities to engage our clients' audiences experientially and digitally.\r\n\r\nTodd joined M/C/C in 2000 and has since worked to ensure that the creative department manifests the agency's strong strategic insights into thoughtful, unexpected communications. At M/C/C, Todd's client experience includes, among others, Market Street supermarkets, Texas Instruments, Samsung, Fujitsu, Raytheon, Alienware, Big Thought and Professional Bank.\r\n\r\nSpecializing in brand strategies, concept development and copywriting, Todd previously worked on a range of B2B and B2C accounts, including Armstrong Floors, ASKO appliances, Motel 6 and Bally Total Fitness.\r\n\r\nHis work has appeared in national television and international print campaigns, and he has won multiple ADDY, Creativity, MarCom, Davey, Stevie and Telly Awards. However, his favorite award is the Nobel.\r\n\r\nHe holds a bachelor's degree in Advertising and Public Relations from the University of Arkansas. Todd enjoys adventure travel, hiking, kayaking and mountain biking.
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  Shannon Sullivan

  VP, Account Director

  Shannon provides guidance and leadership to M/C/C clients and team members alike. Her wealth of experience in the digital space and her expertise in analytics provide strategic insight to drive our clients' businesses forward.\r\n\r\nSince joining M/C/C in 1999, Shannon has leveraged her thorough nature and client-first approach to climb from Account Manager to Supervisor to Director and now VP. In her tenure, she has developed strategies and supervised tactics for global brands and small, privately held companies alike, ranging from Alienware, CommScope and Texas Instruments to Professional Bank, Accudata Technologies and Raze Technologies.\r\n\r\nPrior to joining M/C/C, Shannon worked for Flowers & Partners, Grey Advertising, API Sponsorship and the Los Angeles Lakers organization.\r\n\r\nShe has a bachelor's degree from Pepperdine University. Away from work, Shannon spends much of her time cooking, reading spy novels and wrangling a pre-schooler.