McKinney CEO, Joe Maglio, moderated a fireside chat at Brand Innovators around “Driving Cultural-Forward Creative & Championing The Intersection of Sports Fashion & Music” with Tara McRae, Global Chief Marketing Officer, Clarks, and James Frapwell, Global Head of Marketing, Clarks Originals and Set Free Richardson, Creative Director, Compound. The conversation centered around the topic of brand authenticity. “Instead of us …
This year, McKinney was a winner at the Campaign US Media Awards, presented virtually on April 28, 2022. These awards were created to celebrate excellence, effectiveness, and creative thinking in the media industry, from the agencies that plan complex media strategies and negotiate placements for major brands to the media companies putting together innovative packages and solutions for advertisers. The McKinney media team brought home the bronze in the Media Team of the Year category.
Campaign Media Awards, 04/29/2022
We believe our plates are a crystal ball for what’s going to happen in the world around us. Our thoughts, feelings, attitudes, values, and our behaviors are all reflected in our food and beverage choices. Each year we look at how food intersects with technology, culture, wellness, and social responsibility and what macro-forces are driving those trends. It’s the “why” that intrigues us most beyond what ingredients are “in.” In doing that, we uncover untapped potential that all marketers can take advantage of, regardless of sector.
McKinney CEO Joe Maglio and Little Ceasars CMO Jeff Klein sat down with 4A’s president and CEO Marla Kaplowitz to discuss their working relationship and how it’s led to a successful partnership. When asked what he considers the hallmark of a strong partnership, Maglio said, “It’s very simple, and it’s talked about a lot, but it’s all about trust. That’s ultimately why Jeff chose McKinney. He had to trust us throughout that pitch process.” Klein agreed and added: “There is a tremendous amount of respect and trust between all of the functions at McKinney. As a CMO, I’m struck by that and I want to tap into that and bring it back to Little Caesars.”
The Drum, 02/25/2022
|Client||Start Year||End Year|
|Choice Hotels International||2018||Current|
|ESPN - Brand||2020||Current|
|Stop and Shop Supermarket||2020||Current|
“McKinney – an Ad Age 2021 A-List Standout Agency – is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us.
We were founded 53 years ago by Charles McKinney in Durham, NC, who believed that a world-class agency off Madison Avenue would bring a unique perspective to clients. And though we’ve grown and added offices in Dallas, Los Angeles, and New York that belief — and the culture that it fosters — still holds true.
Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & Hearts™ to uncover simple human insights that we then bring to life through compelling brand stories and experiences.”
We’ve been recognized by Cannes Lions, Effies, The One Show, D&AD, ANDY, CLIO, LIA, the Shortys, and The Webby Awards, among others. Our client roster includes Blue Diamond Growers, Pampers, Little Caesars, Stop & Shop, Crocs, ESPN, Samsung, Columbia Sportswear, Sherwin-Williams, and Choice Hotels International, as well as pro bono clients Urban Ministries of Durham and the Ad Council. For more information, visit mckinney.com.
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