Little Caesars is taking a mockumentary approach to promote its limited-time stuffed crazy bread, with footage meant to look like it was shot decades before COVID-19.
Jonathan Cude, CCO of McKinney for Adweek: Even dream jobs have nightmare days and even the people at the top sometimes wonder whether they have any business being in this business.
STAX, the game we created in partnership with Next Gen Personal Finance, was named a Webby winner in the Public Service, Activism, and Social Impact category in the 2020 Webbys from Home Awards. McKinney and Next Gen Personal Finance are no strangers to the Webby winner’s circle, winning with PAYBACK at last year’s Webbys.
Webbys 2020, 05/19/2020
Little Caesars’ first Super Bowl commercial aims to show that getting its pizza delivered is the best thing since sliced bread. The “Pizza! Pizza!” chain’s 30-second spot centers on the CEO of Sliced Bread Inc., played by Rainn Wilson. His company and career implode after Little Caesars begins offering delivery of online orders, which customers declare “is the best thing since sliced bread.” The sliced-bread idea was one of many that agency McKinney presented when it pitched last year and it seemed like the right fit for the Super Bowl’s broad audience, says Klein. “It is a phrase that is known by every generation,” he says.
Rainn Wilson is set to star in the ‘Pizza! Pizza!’ chain’s first Super Bowl campaign from McKinney, which Little Caesars selected as its new agency of record late last year. “While we’re not sharing the full creative yet, you can bet the ad will feature the humor and playfulness that has long been quintessentially Little Caesars,” Jeff Klein, senior VP of global marketing, said in a statement.
|Client||Start Year||End Year|
|Stop and Shop Supermarket||2020||Current|
|Procter & Gamble||2018||Current|
|ESPN College Football||2018||Current|
|Choice Hotels International||2018||Current|
|People's United Bank||2020||Current|
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