The Ad Council
As a whole, the sixth annual 3% Conference was as empowering, positive and future-focused as you’d imagine. But it wasn’t all group hugs and high-fives.
The Drum, 11/07/2017
Payback walks students through picking a college and paying for it, from choosing majors to finding work. Will it help them or scare them?
The New York Times, 09/29/2017
|Client||Start Year||End Year|
|Samsung Telecommunications America||2012||Current|
|Choice Hotels International||2018||Current|
|Jared - The Galleria of Jewelry||2018||Current|
|BMW Financial Services||2018||Current|
|ESPN - SEC Network||2013||Current|
|The Ad Council||2016||Current|
McKinney offers unmatched odds helping our clients achieve extraordinary results. Since 2003, McKinney has dominated the Effie Awards, the world’s preeminent recognition of communications-driven business success, helping 25 clients across 24 categories win Effie recognition 99 times. McKinney ranks 9th of 309 agencies for Effies won over this time period.
We start with a very simple philosophy. People care more about themselves than they care about brands. And they tend to pick categories before they choose brands. So, for a brand to achieve its full potential, it has to connect with what brings people to the category in the first place.
When we create a brand experience that exceeds category expectations, you win.
We get there through a rigorous approach that starts with clarity about the real challenge that marketing can address and stays focused on measurement and continuous improvement.
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