To resurrect Child’s Play for a modern audience, we unleashed Chucky’s mischievous personality across the Internet.

We disrupted Pinterest users’ experience by placing seemingly normal pins on their feed...until Chucky slashed his way through the ads.

Next, we developed the first-ever branded Reddit bot, allowing horror fans to interact and play with Chucky themselves. The Reddit bot killed it and was deemed the most engaging ad on Reddit ever.

Along with videos syndicated across social, digital, and broadcast, the campaign proved Chucky still has an edge modern audiences die for.