No other pizza has developed as much of a cult-like following as Little Caesars’ Pretzel Crust. And ever since it left our menu almost two years ago, Pretzel Crust fanatics have gone to great lengths to bring it back. Some went as far as freezing pizzas to enjoy months later. Others started Facebook groups and online petitions. And one fan even picketed outside the company headquarters (yes, really).

So, when announcing its return, we decided to use these pretzel-crazed maniacs to our advantage, turning them into 100% unpaid social media influencers who would talk about our product for us 24/7.