DC Lottery (AOR)
The Telly Awards has named MDB Communications as a Telly Winner in the 42nd Annual Awards for two of MDB’s clients, DC Lottery and Experience Prince George’s.
MDB Communications, 06/06/2021
As the poet, Robert Frost, wrote, “Two roads diverged in the wood, and I…I took the one less traveled by, and that has made all the difference.” It is an invitation to “take the road less traveled” that is the message of an elegant new commercial for Chevy Chase Trust created by MDB Communications, their Agency of Record. Intended to reach investors of high net worth, that “less traveled road” is symbolic of the uncommon form of investing they practice. It’s called “Thematic Investing,” and is very appealing indeed to discerning investors. Chevy Chase Trust currently has more than $34 billion in assets under management. According to Stacy Murchison, Chief Marketing Officer for Chevy Chase Trust, “The advertising for our brand must show us as we are—differentiated from other financial institutions. It must be uniquely interesting as is our thematic approach to investing.” The thirty second message is produced with sublime black and white footage, reminiscent of the stark, compelling technique used by the photographer Ansel Adams. It takes the viewer on a journey, along a less-traveled forest path, to the scenic adventure of a breathtaking waterfall and a trail along a mountain peak. All to a soundtrack that invites mystery and intrigue. “It’s spellbinding,” said Ms. Murchison. “It’s a beautiful addition to our already captivating campaign.” The integrated campaign is a media mix of curated television placements, along with digital and print. The television campaign will launch in the Greater Washington region the week of April 5th on CNBC and FOX Business News, as well as NBC’s Meet the Press and CBS’s Face the Nation, and high-profile golf and sporting events. The television initiative is strategically paired with digital efforts, including OTT, digital video and branded elements, and print ads in the WSJ, as well as lifestyle publications. Together, the campaign elements present Chevy Chase Trust to high-net-worth investors in a very differentiated light. According to Carole Reuschle, Media Director with MDB, “To reach this very unique audience, our media plan takes “a road less taken,” too.
MDB Communications, 04/07/2021
It all begins with an idea. During the unparalleled period of COVID-19, MDB-created a landmark campaign that heralds the opportunity for visitors to safely experience the beauty, history, dining, and abundant outdoor venues that Prince George’s County has to offer. MDB created the digital-first advertising and PR campaign to advance the county’s open invitation to visit when visitors feel they are ready. Prince George’s County offers a welcome retreat, for folks that have been cooped up for months, with destinations that are open and compliant with county safety guidelines and mandates. According to Leslie W. Graves, the President and CEO of Experience Prince George’s, "We not only wanted to show people that we understand that they are looking to safely visit and explore places that are conveniently close to home. In addition to showcasing some of the little-known venues that Prince George’s County offers, we wanted people to feel a sense of great pride about the county once they were exposed to the campaign.” Richard Coad, Chief Creative Officer with MDB, said “It was important to capture the personality and pulse of the county and the things that really make this place cool. And we wanted to do it in a way that would ring true. The use of the SOCIAL DISTANCE HERE mark, is a strong invitation that takes pandemic limitations and turns it into an opportunity to safely see one of the marquis areas in the DMV.” “We developed a robust, diverse, integrated media plan to complement the full suite of assets,” said Carole Reuschle, MDB's Media Director, “organic and paid social, custom content and rich media and standard digital banners. The emphasis is on drive markets, including New York City, Philadelphia, Pittsburgh, Delaware and Richmond, VA to capitalize on those consumers with a growing interest in travel, and safe travel, during these unprecedented times. Additionally, the PR initiative is a strong component of this initiative, focusing on the proud history of Prince George’s County including the Underground Railroad, the recent Maryland Restaurant Week and other timely openings in the county. The public relations plan, extending to media outlets throughout the Eastern Seaboard while engaging social influencers, brings reach and authenticity to the program.
MDB Communications, 10/01/2021
It all begins with an idea. The Telly Awards has named MDB Communications as a Triple Gold Telly Winner in the 41stAnnual Telly Awards for three of MDB’s clients, Chevy Chase Trust, DC Lottery and Roy Rogers Restaurants. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies, including Dow Jones, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo. Today’s winner’s announcement caps a year-long celebration of creators around the globe and across all screens. This year also saw the continued expansion of new categories to further the awards’ recent initiative to rebuild the honors for the multi-screen era. Last year, The Telly Awards attracted more than 12,000 entries from top video content producers. Chevy Chase Trust: According to Richard Coad, MDB’s Chief Creative Officer, “Thematic investing is the antithesis of typical Wall Street Practice. It embraces change and invests in themes that will prosper over time. It examines how the world is changing, determines which companies will be advantaged, and invests accordingly. Thematic Investing anticipates where the world is going, not where it has been.” With something this unique, it would have made no sense to create advertising for the idea of Thematic Investing that in any way resembled the typical investment firm ad. So we created "un-advertising" in the form of this :60 TV spot which runs nationally and regionally on broadcast, digital and OTT venues, including Meet the Press, Face the Nation and numerous PGA programs. DC Lottery: The arrival of the year 2020 marked 100 years since the renowned “Roaring 20’s”. To capitalize on this, the DC Lottery launched the Roaring Cash scratcher with a dazzling :60 TV spot that takes viewers on a high-octane ride through a series of doors in a hotel that open to excitement and opportunity. The TV spot launched on New Year’s Rockin’ Eve with Ryan Seacrest and on New Year’s Day college bowl games, as well as high-profile entertainment programming, such as The Golden Globes. The campaign was extended in Facebook and Instagram, as well as OOH venues, including digital billboards, bus shelters, METRO stations, Capital One Arena and Union Station. Roy Rogers: We were inspired by the opportunity to invigorate this legendary brand and make Roy Rogers more appealing to a new generation, without losing the heritage that appeals to boomers. We found a common denominator in the traditionally good values that both audiences share, values that stem from Authentic Cowboy Heritage. ‘Giddy Up Your Taste Buds’ did just that, said Richard Coad, Chief Creative Officer for MDB. Viewers were entertained by this video in regional Cinema properties and on all social media channels. CEO Cary Hatch said, “It’s always an honor to be recognized by the Telly Awards; winning three golds for three different clients’ brands is truly remarkable. The distinction of employing MDB’s creative firepower to advance our client brands is both humbling and very rewarding.”
MDB Communications, 06/16/2021
|Client||Start Year||End Year|
|DC Lottery (AOR)||1993||Current|
|Experience Prince George's County||2020||Current|
|Roy Rogers Restaurants - AOR||2019||Current|
|Chevy Chase Trust - AOR||2018||Current|
Considered one of the top full-service agencies in the Mid-Atlantic and the most connected ad firm headquartered in Washington, DC, MDB Communications guarantees its clients seasoned marketing expertise, inspired creative solutions and proven global thinking.
Clients like the NEWSEUM, Sprint, Roy Rogers Restaurants, National Geographic, PEPCO, Experience Prince George's and the DC Lottery have found that MDB does not just get the job done, the firm gets the job done well. This commitment has fueled the agency’s growth and helped MDB earn a spot on the Inc. 500, the list compiled by Inc. Magazine of the fastest growing companies in America.
As a 4As independent agency, MDB has been fortunate to grow over the years from a design firm to a full-service advertising agency, representing regional, national and international clientele as well as addressing diverse audiences.
MDB has demonstrated, through numerous marketing programs over the last three decades, that the agency is well-versed in strategic planning for advocacy, branding and product initiatives across all types of media, whether it be broadcast, digital, experiential, print, outdoor, mobile or social media. We always have an eye toward innovative uses of the media channels at hand.
MDB is committed to creating work that is reflective of the diverse world we live in. Simply put, we believe that diversity makes the work better... and more effective. The recent establishment of our Diversity & Inclusion Council is but one example of our commitment.
As a long-standing marketing partner for industry leaders, we are uniquely qualified to execute a winning program by employing our marketplace knowledge, experience, marketing acumen and the high level of dedication that notable brands have come to know and expect from MDB.
Chief Creative Officer
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Director/Of Counsel: MDB Diversity Equity & Inclusion Council
Sr. Media Planner/Buyer
Sr. Account Executive