AllWays Health Partners
Marketing's flavor of the moment can and should mean so much more than creating a cute weekend retail space or spending a few days at SXSW.
Ad Age, 08/01/2019
Every week, Campaign ask industry insiders across all job levels and titles to share personal stories about equality, diversity and inclusion in adland. We know we're not there yet, but we want to document the highs and lows as the industry slowly transforms for the better. Embracing talent that is diverse and multi-generational ensures we serve brands in the most holistic way – providing both digital expertise, but also the deep-rooted experience needed for brand building creative. There is no relationship between age and job performance. The world is a broad audience, and we need to be broad within if we want people to listen.
Even if most of us aren’t particularly good at it, everyone has learned that to not espouse collaboration is to risk getting pigeonholed as old-school. The challenge is that there are two very different collaboration models.
Can this guy take a punch from a pro boxer? And just as important, wouldn't you like to watch this guy take a punch from a pro boxer? If you would, here's the video for you.
|Client||Start Year||End Year|
|AllWays Health Partners||2018||Current|
|Metro Credit Union||2018||Current|
|Kodiak Boots (a division of VF Corporation)||2018||Current|
Mechanica is a 15-year-old strategic creative agency focused on helping restless marketers thrive by delivering breakthrough work that sparks conversations and changes behaviors in hyper-competitive, restless markets. We achieve this through a human-centric, strategy-first approach. Combined with an emphasis on harnessing collaboration to maximize the impact of breakthrough ideas.
This restlessness is brought about by an exponential increase – felt by nearly every marketer – in the rate of change transforming competitive, technology, consumer and marketing landscapes. Over the years, we’ve helped wide range of clients succeed in these times. And while the individual solutions we’ve created vary greatly, three common traits are at the heart of all we do:
STRATEGICALLY DRIVEN: Everything at Mechanica begins with data and strategy. We have developed a proprietary Insight-Driven Collaboration Session (ICS) methodology that allows teams of stakeholders to efficiently review large data sets and achieve agreement around key implications. Once the key insights have been identified, a focused brand positioning is developed to drive all creative work. This positioning encompasses: target market, frame of reference, point of difference, key support pillars and brand personality.
CREATIVELY EXPANSIVE: Mechanica takes a dramatically different approach to the always challenging task of translating relevant strategies into effective creative work under always demanding timeframes and budgets. Utilizing an open-source creative development model — our “endless creative hallway” — we are freed to expansively and aggressively achieve our clients’ creative goals with no limits on the creativity, breadth or depth of our output. With a database of thousands of potential partners and the application of proprietary work processes we are able to deliver a significantly more expansive (and responsive) creative product. This unique approach was specifically designed to address the realities and needs of today’s restless marketers — whether for sheer creativity, quantity and responsiveness of output, flexibility of work process or simply being able to choose the right teams for a given task at a moment’s notice.
HUMANLY FIXATED: From internal culture, to client relationships, to creating communications, we strive to never lose sight of the fact that — at the end of the day — we are all simply human beings interacting with other human beings. Seniority, titles, demographics and a host of other labels do not supersede mutual respect, honesty and transparency. Culturally, this makes Mechanica an extremely flat and collaborative organization. It creates a tight bond with clients capable of weathering any challenge. And it reminds us daily that good, effective communication needs to engage, inform, and provide something of value. Just as any of us, as human beings, would want.
Creative Director / Founder
Creative Director / Founder
Contact Strategy Director
Director of Client Services
CEO / Founder