• Kodiak Finds The Right Fit With Mechanica

    Kodiak Finds The Right Fit With Mechanica

    Kodiak is hiring Mechanica as the footwear brand's strategic and creative agency to overhaul all of Kodiak's branding efforts. The agency will help reposition the Canadian brand as well as tweak its image and voice to broaden its audience. "While we will always celebrate our legacy, we are very excited to work with Mechanica to revamp and polish all of our brand characteristics and expand our horizons," says Margaret Morey-Reuner, Director, Marketing, Ecommerce & Licensing for the Kodiak brand.

    Marketing Communication News, 02/26/2019

  • Metro Credit Union Names Mechanica Agency of Record – Marketing Communication News

    Metro Credit Union, one of the largest state chartered credit unions in Massachusetts, announced that it has named Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, as its agency of record. Mechanica will be tasked with all communications efforts for the brand, including creative, planning and engagement strategies to broaden and differentiate Metro Credit Union’s momentum and growth.

    Marketing Communication News, 02/01/2019

  • Mechanica Rebrands Neighborhood Health Plan 10/15/2018

    Mechanica Rebrands Neighborhood Health Plan 10/15/2018

    Neighborhood Health Plan is rebranding as AllWays Health Partner, as part of a comprehensive makeover. After the company’s acquisition several years ago by Boston-based Partners HealthCare, the company has since expanded its focus from primarily lower-end Medicaid patients to attempt to become one of Massachusetts’ largest health plan providers. The messaging, developed with Mechanica, highlights the theme “You in every way” by describing different programs and benefits. One television spot explains how members can get answers through live chat. Another introduces what the company calls a first-of-its-kind customer loyalty program, with rewards like New Balance running shoes.

    MediaPost, 10/14/2018

  • Chris Thile and Merrill Garbus write a song for Spire Studio in four hours | The Drum

    Chris Thile and Merrill Garbus write a song for Spire Studio in four hours | The Drum

    Audio technology company, iZotope, reached out to two amazing songwriters to show off the easy-to-use, mobile Spire Studio, which users can record, edit and mix eight audio tracks, simply by using a Spire and their phone or tablet.

    The Drum, 09/17/2018

  • Creative Director’s Choice: Mechanica

    Creative Director’s Choice: Mechanica's Libby DeLana on the North Face’s ‘She Moves Mountains’ | The Drum

    Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.

    The Drum, 08/23/2018

Client Start Year End Year
AllWays Health Partners 2018 Current
Metro Credit Union 2018 Current
Downeast Cider 2017 Current
Forcepoint 2016 Current
Liberty Mutual 2017 Current
Kodiak Boots (a division of VF Corporation) 2018 Current
Sea Cuisine 2015 Current
iZotope 2017 Current
Kronos 2009 Current
Oracle Dyn 2016 Current

Mechanica is a 14-year-old strategic creative agency focused on helping restless marketers thrive by delivering breakthrough work that sparks conversations and changes behaviors in hyper-competitive, restless markets. We achieve this through a human-centric, strategy-first approach. Combined with an emphasis on harnessing collaboration to maximize the impact of breakthrough ideas.

This restlessness is brought about by an exponential increase – felt by nearly every marketer – in the rate of change transforming competitive, technology, consumer and marketing landscapes. Over the years, we’ve helped wide range of clients succeed in these times. And while the individual solutions we’ve created vary greatly, three common traits are at the heart of all we do:

STRATEGICALLY DRIVEN: Everything at Mechanica begins with data and strategy. We have developed a proprietary Insight-Driven Collaboration Session (ICS) methodology that allows teams of stakeholders to efficiently review large data sets and achieve agreement around key implications. Once the key insights have been identified, a focused brand positioning is developed to drive all creative work. This positioning encompasses: target market, frame of reference, point of difference, key support pillars and brand personality.

CREATIVELY EXPANSIVE: Mechanica takes a dramatically different approach to the always challenging task of translating relevant strategies into effective creative work under always demanding timeframes and budgets. Utilizing an open-source creative development model — our “endless creative hallway” — we are freed to expansively and aggressively achieve our clients’ creative goals with no limits on the creativity, breadth or depth of our output. With a database of thousands of potential partners and the application of proprietary work processes we are able to deliver a significantly more expansive (and responsive) creative product. This unique approach was specifically designed to address the realities and needs of today’s restless marketers — whether for sheer creativity, quantity and responsiveness of output, flexibility of work process or simply being able to choose the right teams for a given task at a moment’s notice.

HUMANLY FIXATED: From internal culture, to client relationships, to creating communications, we strive to never lose sight of the fact that — at the end of the day — we are all simply human beings interacting with other human beings. Seniority, titles, demographics and a host of other labels do not supersede mutual respect, honesty and transparency. Culturally, this makes Mechanica an extremely flat and collaborative organization. It creates a tight bond with clients capable of weathering any challenge. And it reminds us daily that good, effective communication needs to engage, inform, and provide something of value. Just as any of us, as human beings, would want.

  • Libby DeLana

    Libby DeLana

    Creative Director / Founder

  • Jim Garaventi

    Jim Garaventi

    Creative Director / Founder

  • Micah Donahue

    Micah Donahue

    Contact Strategy Director

  • Arabella Plum

    Arabella Plum

    Director of Client Services

  • Ted Nelson

    Ted Nelson

    CEO / Founder