Client Start Year End Year
Califia Farms 2020 Current

We believe that today media has to be creative and creative has to be media. Media by Mother leverages and mines data, analytics and platform knowledge to create media plans that are original works of art, not regurgitated spreadsheets. Big creative ideas brought to life for the audience in equally the most ambitious and creative ways. Media by Mother is a company that simply will care about the integrity and transparency of their media product. The creativity in which we see the media world and the values and ambition that we hold dearest as Mother.

  • Victoria Fortnum

    Victoria Fortnum

    Director of Clients & Project Management

    How her mother would describe her in one sentence: Should have been a doctor. Growing up, Victoria’s dream job changed by the minute. One year, she wanted to be the lead anchor on the Today Show and the next, she wanted to open her own hair salon. But like many others, Victoria ended up in media by chance and has never looked back. Over the past decade, Victoria has developed marketing experience working across multiple industry verticals. She has a passion for building relationships and driving results. She is positioned to leverage her skills to develop strategic creative solutions for clients that deliver on brand objectives through marketing. Prior to joining Mother, Victoria was an Account Director at Accenture. She lives in New York City with her fiancé and eight-pound, feisty Pomeranian but has been spending a lot of time quarantining in the sunshine state with family.
  • Dave Gaines

    Dave Gaines

    CEO & Partner

    How his mother would describe him in one sentence: I have have no idea what he does. Or generally what country he is in. Dave is CEO and Partner for Media by Mother, doing to media what Mother did to creative. Nobody thinks they will work in media and that applies to Dave. He fell out of an architects studio in London and into the first of the major media agencies. An appetite for how this all connects culture and people has kept him there for over 25 years. He’s worked on every category that exists and started Maxus, GroupM’s only agency born out of a need to be digital and different rather than a merger. Before Mother, Dave was Global Head of Media Strategy for WPP. He has a wife, a cat, lives in Alphabet City and is realizing natural age and decay, means his appetite for reading may have to eclipse his appetite for sports that hurt .