In a historic announcement yesterday, New York Governor Andrew Cuomo dropped all Covid restrictions. This was in response to the state hitting a 70% vaccination benchmark. There were 10 statewide fireworks displays and lots of people glowing about the news in adland. Here are some of the initial reactions — and what it could mean in terms of returning to Madison Avenue and agency offices throughout the boroughs.
The Drum, 06/16/2021
Think of business development in terms of how it impacts 3 core elements of a business: reputation, retention, and discovery.
If there were any doubts Americans are ready to travel for business again, they were obliterated over the Memorial Day weekend.
Increased travel, plus the return of Pride Month media spending has convened into an opportunity for We're Out Here.
Crooked Media will have Team Whistle distribute Crooked’s YouTube show “ALL CAPS NBA” on Snapchat and Whistle’s other social platforms.
|Client||Start Year||End Year|
|Together We Stand||2020||Current|
|Canadian Women's Foundation||2019||Current|
|Ontario Power Generation||2012||Current|
|Ivy Charging Networks||2020||Current|
|Cargill - Nutrena, ProElite, Poultry, Pet (Dog + Cat), Beef||2017||Current|
Media Kitchen is a global full-service media planning and buying agency with offices in New York, Minneapolis, Toronto, Montréal and Stockholm. We plan and buy all forms of media including online and offline video, audio, print, out-of-home and digital – including programmatic, mobile, search and social. In order to protect our client's investments we've developed an expertise helping clients build customized and transparent ad-tech stacks.
Leading brands in this tech-driven, customer-centric, data-obsessed world choose Media Kitchen because they need an agency that’s digital at its core with innovative approaches to targeting, creativity and collaboration. Media Kitchen’s success comes from its core belief that the most powerful solutions come from data-informed insights. Rather than blasting messages at uninterested, irrelevant audiences, we harvest current intent-based customer signals before seeking to generate new demand. We call this approach Signal Planning, and to optimize this, we customize tech stacks to help our clients mine insights and manage investments.
4 key ingredients enhance our culture — 1. Our hiring philosophy - To work at Media Kitchen, you have to be great and nice. 2. Our approach to collaboration - While creative and media too often work in silos, we are fully committed to the collaboration of media and creative that results in exponentially more powerful brand experiences. 3. Transparency - All great relationships are built on trust and transparency. We instill transparency into every action we take. We don’t mark up ad tech or media and we clearly identify dedicated retainer-based client teams. Our chefs are well informed on the state of the agency, and we have several anonymous feedback systems to keep leadership well informed of employees’ wellbeing and happiness. 4. Our Empowering Structure - Our values are supported by a horizontal structure and agile, flexible teams focused on results. While some chefs have more experience with one type of media, our multi-modal staff knows how to plan and buy all types of media. Our chefs understand how everything works together and apply learnings quickly across activations.
Executive Vice President
Director, Biddable Media