In order to navigate the new landscape COVID-19 has brought along with it and connect with consumers who may be feeling confused and stressed out, lesser-known health insurers will need to introduce themselves to this new audience.
Managed Healthcare Executive, 11/21/2020
Teams reinforce good behavior in a way that less-visible senior leadership can't during the pandemic, writes Media Kitchen CEO Barry Lowenthal.
Business Insider, 10/29/2020
In the midst of a pandemic that has affected the incomes of millions of consumers, targeting young affluents may seem ill advised, but it is critical to set the marketing table for when this crisis is finally over.
American Marketer, 11/17/2020
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. This year’s virtual Newfronts made it clear: The connected TV (CTV) industry has heard advertisers’ pleas for better, more universal measurement. Whether it’s increased direct integration with... Continue reading »
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily."
|Client||Start Year||End Year|
|Together We Stand||2020||Current|
|Canadian Women's Foundation||2019||Current|
|Ontario Power Generation||2012||Current|
|Ivy Charging Networks||2020||Current|
|Cargill - Nutrena, ProElite, Poultry, Pet (Dog + Cat), Beef||2017||Current|
Media Kitchen is a global full-service media planning and buying agency with offices in New York, Minneapolis, Toronto, Montréal and Stockholm. We plan and buy all forms of media including online and offline video, audio, print, out-of-home and digital – including programmatic, mobile, search and social. In order to protect our client's investments we've developed an expertise helping clients build customized and transparent ad-tech stacks.
Leading brands in this tech-driven, customer-centric, data-obsessed world choose Media Kitchen because they need an agency that’s digital at its core with innovative approaches to targeting, creativity and collaboration. Media Kitchen’s success comes from its core belief that the most powerful solutions come from data-informed insights. Rather than blasting messages at uninterested, irrelevant audiences, we harvest current intent-based customer signals before seeking to generate new demand. We call this approach Signal Planning, and to optimize this, we customize tech stacks to help our clients mine insights and manage investments.
4 key ingredients enhance our culture — 1. Our hiring philosophy - To work at Media Kitchen, you have to be great and nice. 2. Our approach to collaboration - While creative and media too often work in silos, we are fully committed to the collaboration of media and creative that results in exponentially more powerful brand experiences. 3. Transparency - All great relationships are built on trust and transparency. We instill transparency into every action we take. We don’t mark up ad tech or media and we clearly identify dedicated retainer-based client teams. Our chefs are well informed on the state of the agency, and we have several anonymous feedback systems to keep leadership well informed of employees’ wellbeing and happiness. 4. Our Empowering Structure - Our values are supported by a horizontal structure and agile, flexible teams focused on results. While some chefs have more experience with one type of media, our multi-modal staff knows how to plan and buy all types of media. Our chefs understand how everything works together and apply learnings quickly across activations.
Executive Vice President
Director, Biddable Media