Aborted client pitches, PTSD, and calls to action -- ad execs weigh in on the legacy of 9/11 and how it has transformed their world.
If there’s one inviolate truth in media and advertising these days, it’s that a lot of consumer behavior has changed dramatically since the start of the global pandemic.
The bottom line for some CEOs is, so long as the business continues to grow they’ll stick with the flexible course.
Things like AR, VR and chatbots, for example, “are still attracting a one-to-many audience where an NFT is [one] person buys it and then owns it,” said Barry Lowenthal, CEO of media buying agency Media Kitchen. As a digital artifact, there is not a lot of visibility of the branded NFT beyond the point of purchase, which would lead to problems of not enough scale to justify the media buy, he added. Lowenthal said that NFTs have not been brought up in any sales meetings he’s had to date. In order to consider such a deal, there would need to be a lot of paid media around the NFT’s creation to amplify the partnership, he said.
Trusting teams' decision-making sets the tone for a collaborative, trusting and adaptable relationship for the long term: Opinion
Ad Age, 08/20/2021
|Client||Start Year||End Year|
|Together We Stand||2020||Current|
|Canadian Women's Foundation||2019||Current|
|Ontario Power Generation||2012||Current|
|Ivy Charging Networks||2020||Current|
|Cargill - Nutrena, ProElite, Poultry, Pet (Dog + Cat), Beef||2017||Current|
Media Kitchen is a global full-service media planning and buying agency with offices in New York, Minneapolis, Toronto, Montréal and Stockholm. We plan and buy all forms of media including online and offline video, audio, print, out-of-home and digital – including programmatic, mobile, search and social. In order to protect our client's investments we've developed an expertise helping clients build customized and transparent ad-tech stacks.
Leading brands in this tech-driven, customer-centric, data-obsessed world choose Media Kitchen because they need an agency that’s digital at its core with innovative approaches to targeting, creativity and collaboration. Media Kitchen’s success comes from its core belief that the most powerful solutions come from data-informed insights. Rather than blasting messages at uninterested, irrelevant audiences, we harvest current intent-based customer signals before seeking to generate new demand. We call this approach Signal Planning, and to optimize this, we customize tech stacks to help our clients mine insights and manage investments.
4 key ingredients enhance our culture — 1. Our hiring philosophy - To work at Media Kitchen, you have to be great and nice. 2. Our approach to collaboration - While creative and media too often work in silos, we are fully committed to the collaboration of media and creative that results in exponentially more powerful brand experiences. 3. Transparency - All great relationships are built on trust and transparency. We instill transparency into every action we take. We don’t mark up ad tech or media and we clearly identify dedicated retainer-based client teams. Our chefs are well informed on the state of the agency, and we have several anonymous feedback systems to keep leadership well informed of employees’ wellbeing and happiness. 4. Our Empowering Structure - Our values are supported by a horizontal structure and agile, flexible teams focused on results. While some chefs have more experience with one type of media, our multi-modal staff knows how to plan and buy all types of media. Our chefs understand how everything works together and apply learnings quickly across activations.
Executive Vice President
Director, Biddable Media