Media Kitchen CEO Barry Lowenthal comments on the future marketing potential of Clubhouse. The new crop of social media platforms offers new opportunities for brands — and it’s creating an opportunity for agencies to lead the way.
Media Kitchen CEO Barry Lowenthal shares his thoughts on the new kid on the block - Clubhouse. Kool-Aid, Square and Slice have made their debut, but there's no real playbook
Media Kitchen's Group Director, Frances Giordano weighs in as Paramount+ is not technically a new product and the streaming ad market is not so nascent, making advertisers more discerning.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frances Giordano, group director at Media Kitchen. As we move closer to the February 2022 sunset of third-party cookies by Google, marketers must identify alternative ways to capture information and execute... Continue reading »
MK CEO Barry Lowenthal weighs in on how recruitment has shifted almost entirely online during the pandemic, companies are incorporating AI to assist with screening and hiring.
|Client||Start Year||End Year|
|Together We Stand||2020||Current|
|Canadian Women's Foundation||2019||Current|
|Ontario Power Generation||2012||Current|
|Ivy Charging Networks||2020||Current|
|Cargill - Nutrena, ProElite, Poultry, Pet (Dog + Cat), Beef||2017||Current|
Media Kitchen is a global full-service media planning and buying agency with offices in New York, Minneapolis, Toronto, Montréal and Stockholm. We plan and buy all forms of media including online and offline video, audio, print, out-of-home and digital – including programmatic, mobile, search and social. In order to protect our client's investments we've developed an expertise helping clients build customized and transparent ad-tech stacks.
Leading brands in this tech-driven, customer-centric, data-obsessed world choose Media Kitchen because they need an agency that’s digital at its core with innovative approaches to targeting, creativity and collaboration. Media Kitchen’s success comes from its core belief that the most powerful solutions come from data-informed insights. Rather than blasting messages at uninterested, irrelevant audiences, we harvest current intent-based customer signals before seeking to generate new demand. We call this approach Signal Planning, and to optimize this, we customize tech stacks to help our clients mine insights and manage investments.
4 key ingredients enhance our culture — 1. Our hiring philosophy - To work at Media Kitchen, you have to be great and nice. 2. Our approach to collaboration - While creative and media too often work in silos, we are fully committed to the collaboration of media and creative that results in exponentially more powerful brand experiences. 3. Transparency - All great relationships are built on trust and transparency. We instill transparency into every action we take. We don’t mark up ad tech or media and we clearly identify dedicated retainer-based client teams. Our chefs are well informed on the state of the agency, and we have several anonymous feedback systems to keep leadership well informed of employees’ wellbeing and happiness. 4. Our Empowering Structure - Our values are supported by a horizontal structure and agile, flexible teams focused on results. While some chefs have more experience with one type of media, our multi-modal staff knows how to plan and buy all types of media. Our chefs understand how everything works together and apply learnings quickly across activations.
Executive Vice President
Director, Biddable Media