News
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TikTok’s Balancing Act: Navigating Security Concerns, Civil Liberties, and Advertising Impact By: Cory Halberstadt, Platforms Senior Supervisor, Social Media TikTok has gained in popularity over the last several years and now has over 150 Million users and counting. Over the previous few months, lawmakers in the US., CA, and Europe have expressed increasing concern that […]
Media Matters Worldwide, 04/19/2023
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Don’t Put Your Money or Media Under the Mattress | Media Matters Worldwide
Don’t Put Your Money or Media Under the Mattress By Taji Zaminasli, Co-Founder + Managing Partner As the saying goes, “when times are good, you should advertise, when times are bad, you must advertise.” Unfortunately, fear strikes the hearts of CFOs and rash decisions are made when there is news of a looming recession, resulting […]
Media Matters Worldwide, 04/11/2023
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TikTok Launches Smart Performance Campaigns | Media Matters Worldwide
TikTok Launches Smart Performance Campaigns As TikTok continues to cement its place in the global social media landscape, its ad offerings are evolving to match its competitors. The latest addition to TikTok’s ad suite is Smart Performance Campaigns, their “first end to end automation solution that leverages machine learning to optimize for best performance and […]
Media Matters Worldwide, 03/21/2023
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Currently in the media planning and buying industry, only 1% of agencies are women-led, but in recent years the heightened interest in empowered women in a primarily male dominated world is not just about gender equality. It is more about the different creative and innovative perspectives women adopt and offer as solutions to the fast changing business landscape of digital marketing. At Media Matters Worldwide we pride ourselves on being a dedicated team who consistently deliver optimal results for a wide range of businesses.
Media Matters Worldwide, 03/21/2023
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OBSESSED WITH AI? SO ARE WE. HERE ARE 5 TOOLS WE’RE WATCHING. | Media Matters Worldwide
OBSESSED WITH AI? SO ARE WE. HERE ARE 5 TOOLS WE’RE WATCHING. Artificial intelligence tools are exploding. And the potential is near limitless. The number of new applications we’ll see, even in the near-term, is going to be absolutely incredible. So, we’re sharing five tools that we think could have a big impact on media […]
Media Matters Worldwide, 03/16/2023
About
Our Mission
As an extension of your Marketing department, Media Matters Worldwide’s powerhouse team of experts invigorates your media through our strategic audience-first and research-driven approach, with full transparency throughout execution.
Our Vision
To continuously push the boundaries of how people, media and technology intersect, setting a new standard for the media planning, buying and analytics industry.
About Us:
Media Matters Worldwide is a Media Planning, Buying, and Analytics company with a data-driven, client-centric, and people-first approach. We invest in the latest technology to develop smarter plans and to keep our clients informed, and have a nationwide team comprised of industry experts who offer highly responsive client service.
People
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Taji Zaminasli
Co-Founder, Managing Partner
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Josy Amann
Co- Founder, Managing Partner
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Ricky Kovac
SVP, GM
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Alison Finley
VP of Media
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Sara Owens
VP of Analytics and Data Science
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Mindy Day
VP of Partnership and Platforms