News

• From Passive Scrolling to Active Engagement: Quora’s Role in Today’s Marketing Landscape | Media Matters Worldwide

  From Passive Scrolling to Active Engagement: Quora’s Role in Today’s Marketing Landscape By: Cory Halberstadt, Platforms Senior Supervisor, Social Media As marketers, it’s crucial to constantly be exploring new opportunities and platforms, to think outside the box, and continuously find ways to test into new audiences. Quora is a platform that is often overlooked in […]

  Media Matters Worldwide, 10/25/2023

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  How Josy Amann & Taji Zaminasli of Media Matters Worldwide, Own It - Marketing Podcast Network

  On this week's episode of OWN IT, we’re talking to Josy Amann and Taji Zaminasli of Media Matters Worldwide. Their agency is 20 years old and is a media planning, buying and analytics agency. It has always been independent and women-owned so their experience is a treasure trove for us.  Josy and Taji also trail-blazed...

  Marketing Podcast Network, 12/05/2023

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  Embracing the AI Revolution in Marketing: Harnessing the Best of Both Worlds - Humans and Machines | Media Matters Worldwide

  Embracing the AI Revolution in Marketing: Harnessing the Best of Both Worlds – Humans and Machines By:  Andy Amaya, Platforms Lead, Social Media AI is sliding into every corner of the marketing world shaking up the game in ways that go beyond just chatbots and automation – and we need to get comfortable with it. […]

  Media Matters Worldwide, 10/12/2023

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  Attention Metrics - are they "primary KPI" ready?

  Attention metrics are nothing new but how much of a role should they play in your media measurement plan? Our Analytics Supervisor Matthew Hardwick explains…

  https://www.linkedin.com/pulse/attention-metrics-primary-kpi-ready-media-matters-sf-la%3FtrackingId=tHPNCUXJRxKFeQg7EL3Y3A%253D%253D/?trackingId=tHPNCUXJRxKFeQg7EL3Y3A%3D%3D, 09/26/2023

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  Are Retail Media Networks Right For Your Brand? | Media Matters Worldwide

  Are Retail Media Networks Right For Your Brand? By: David Anderson, Paid Search Manager If at the start of 2020, you predicted that the perfect storm of tracking loss (i.e. iOS 14) and accelerated digitalization of the retail industry due to the COVID-19 pandemic would bring about the rapid growth of retail media networks, I […]

  Media Matters Worldwide, 08/16/2023

Clients

About

Our Mission

As an extension of your Marketing department, Media Matters Worldwide’s powerhouse team of experts invigorates your media through our strategic audience-first and research-driven approach, with full transparency throughout execution.

Our Vision

To continuously push the boundaries of how people, media and technology intersect, setting a new standard for the media planning, buying and analytics industry.

About Us:

Media Matters Worldwide is a Media Planning, Buying, and Analytics company with a data-driven, client-centric, and people-first approach. We invest in the latest technology to develop smarter plans and to keep our clients informed, and have a nationwide team comprised of industry experts who offer highly responsive client service.

People

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  Mindy Day

  VP of Partnership and Platforms

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  Sara Owens

  VP of Analytics and Data Science

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  Alison Finley

  VP of Media + Investments

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  Ricky Kovac

  SVP, GM

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  Josy Amann

  Co- Founder, Managing Partner

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  Taji Zaminasli

  Co-Founder, Managing Partner