How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold
Since the start of the year, total revenue for the sneaker vertical has doubled over 2020 thanks to seven signed brand deals in 2021.
Buyer Beware: The Media Proposal With The Lowest Fees Is Not Always The Best Proposal 07/30/2021
There are common agency practices that lead to lower pricing, and none of them are good. A lowball agency proposal should raise all kinds of alarms.
Single-source panel measurement is key to optimizing social media planning
A new report from DISQO asserts that looking at each social stream in its own universe can distort the picture and inhibit campaign effectiveness.
Agencies Aim for Best of Both Worlds Approach to Remote Work
Reopening physical locations requires open minds and adjustable policies.
Creative Optimization Strategies as Media Leverage - Michael Hubbard - eMarketing Association
Sometimes the creative teams and media teams are at different agencies. However, great creative is critical to the success of a media campaign. Michael Hubbard, CEO at Media Two Interactive, a media buying agency in Raleigh, North Caroline and I discuss creative optimization strategy’s impact on digital media buying. Right message, right time, right audience. […]
eMarketing Association, 05/25/2021
Media Two is a media buying agency. We help our clients meet their most pressing mandate: to do more with less, do it faster, and prove that it worked.