Adweek's reigning U.S. media agency of the year, MediaCom, has made three senior additions to its domestic management team. Tamara Alesi and Andy Littlewood have been named managing partners.
MediaCom appears to be the big winner in Sony's global media review. Sources tell Adweek the agency has won all of the company's PlayStation business from Carat and OMD. In addition, MediaCom is said to have retained Sony Mobile globally and won the company's international electronics account.
Seeking a more personalized, "one-to-one" approach in its marketing mix, financial services company J.G. Wentworth has selected MediaCom USA for its broadcast and digital media chores.
|Client||Start Year||End Year|
|UNIQLO Clothing (USA)||2017||Current|
MediaCom is The Content + Connections Agency, working on behalf of our clients to leverage their brands entire system of communications across paid, owned and earned channels to drive business success. This means we seek to understand, develop and optimize the total system of content and connections, and not just the individual silos within it. As one of the worlds leading media agencies, we work with some of the biggest and best advertisers in the world, including Volkswagen, Dell, Subway, Revlon, Shell and Bayer.
Chief Growth Officer
Chief Client Officer
Global Chief Marketing Officer