.jpg)
Cases
News
-
CMOs: Why ROI – Not Reinvention – Should Guide Your Agency Strategy • Mediassociates
Too many marketers are stuck in a costly cycle of agency churn. In his latest Forbes article, Ben Kunz shares why lasting growth comes from aligning with ROI — not constantly switching strategies.
Forbes, 03/25/2025
-
Planning's Future Isn't AI Vs. People, It's AI AND People 02/27/2025
"AI is Changing Media Planning, But People Are Still the Key to Success" AI-powered tools can optimize campaigns, but real strategic media planning requires human insight. In this new MediaPost op-ed, Mediassociates CEO Jeff Larson explores why the best future isn’t AI vs. people, but AI AND people.
MediaPost, 02/27/2025
-
Women Are About To Get Richer: Are You Ready, Financial Marketers?
The U.S. financial industry is about to see the biggest transfer of wealth in history—toward women—and many marketers are unprepared.
Forbes, 12/11/2024
-
.jpg)
Ben Kunz Promoted to Chief Strategy Officer of Mediassociates
/PRNewswire/ -- Recently, Mediassociates—a leading media planning, buying, and marketing analytics agency—announced the promotion of Ben Kunz to Chief Strategy...
PR Newswire, 11/26/2024
-
Cracking the Code: Multi-touch Attribution Mastery
Attention marketers: The multi-touch attribution landscape is shifting beneath our feet, and the time to act is now. In this rapidly evolving digital ecosystem, mastering MTA isn't just an option—it's a necessity. We're pulling back the curtain on how to select the ideal MTA technology partner that will transform your marketing measurement from guesswork to precision. From navigating coverage challenges to decoding methodologies, this guide is your roadmap to marketing attribution success. Dive in with us and unlock the power of MTA.
Mediassociates, 09/19/2024
Clients
| Client | Start Year | End Year |
|---|---|---|
| Mount Sinai Health System | 2020 | Current |
| University of Phoenix | 2020 | Current |
| Fannie Mae | 2020 | Current |
| Citizens Watch Company of America | 2021 | Current |
| Arculus (Crypto Currency Cold Storage Wallet) | 2021 | Current |
| Ziply Fiber | 2021 | Current |
| Strava | 2021 | Current |
| NJM Insurance | 2023 | Current |
| Ariat International | 2018 | Current |
| Yale New Haven Health System | 2020 | Current |
About
Mediassociates is an independent media planning, buying and analytics agency. Our Precision Branding methodology guides brands in planning advertising communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, we proactively guides clients through the ongoing revolution in media and technology.
People
-
Jeff Larson
President and CEO
-
Ben Kunz
Chief Strategy Officer
-
Sal Chieffalo
Chief Financial Officer
-
Jesse Rosenschein
SVP, Operations & Integrated Investment
-
Mark Mirsky
SVP, Account Strategy
-
Kirsten Norberg
VP of Analytics
-
Alicia Weaver
VP, Offline Activation
-
Tim Lathrop
VP of Platform Digital
-
Jim Santa Barbara
VP of Technology and Resource Enablement
-
Erin McCollam
VP of Accounting
-
Aimee Grant
Executive Director of HR
-
Todd Engels
VP, Client Development