Cases

• 

  Bulova x Mediassociates

• 

  Ziply Fiber x Mediassociates

  Ziply Fiber

News

• 

  The Marketer's Guide to AI Discoverability: Winning Visibility in the Age of AI Answers • Mediassociates

  1 in 7 Google searches now trigger an AI overview… More than 60% of all search queries end with zero clicks… Artificial Intelligence is fundamentally changing how consumers discover brands. As AI-powered answer engines like ChatGPT, Claude, and Google AI Overviews become trusted sources of information, marketers face a new challenge: ensuring their brands are not just searchable, but discoverable within AI-generated answers. Mediassociates’ latest whitepaper, The Marketer’s Guide to AI Discoverability, explores how Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are reshaping digital visibility and brand influence. Learn how AI systems determine credibility, select sources, and recommend brands—and what marketers must do to remain visible. From Search Rankings to AI Relevance Traditional SEO focused on clicks and rankings. Today, AI answer engines prioritize trusted, verified information and deliver synthesized answers directly to users. Success now depends on becoming a trusted source within the AI ecosystem. Credibility Is the New Currency AI models reward consistency, evidence, reviews, citations, and third-party validation. Brands that establish trust across multiple sources are more likely to appear in AI-generated recommendations. Beyond Your Website AI evaluates a broad network of signals—including publisher content, social platforms, reviews, forums, and structured data. Visibility requires a coordinated presence across the entire digital ecosystem. A Practical Roadmap The whitepaper outlines three actionable steps: 1) audit your AI visibility, 2) strengthen your content and technical foundation, and 3) build authority signals that reinforce credibility across the web. As consumers increasingly rely on AI-generated answers, brands that adapt NOW will gain a significant competitive advantage. Download the Whitepaper: The Marketer’s Guide to AI Discoverability

  Mediassociates, 07/01/2026

• 

  From Ads to Answers, AI is Rewiring Marketing's Growth Engine • Mediassociates

  In media, timing has always mattered. But AI has moved the moment thatmatters most. Consumers aren’t browsing to a decision anymore – they’re asking AI and gettingan answer. The consideration phase is no longer a window of opportunity. It’s asplit second. If your brand isn’t already present in that moment, you’re not in therunning. In this piece published on MediaPost, Jesse Rosenschein, EVP of Operations and Investment, makes the case that winning in the AI era means doing the work upstream – building credibility, earning authority, and strengthening the signals that make your brand recommendable before the consumer ever asks the question. Media is the vehicle that gets you there. Not just to be seen, but to be selected.

  Mediassociates, 04/03/2026

• 

  Mediassociates Appoints Drew Corry and Abby Niziankiewicz to Senior Leadership Roles to Support Continued Growth and Expanded Client Services • Mediassociates

  Sandy Hook, CT – Mediassociates, a leading independent media planning, buying, and analytics agency, has strengthened its leadership team with the appointments of Drew Corry as Vice President, Strategy and Abby Niziankiewicz as Vice President, Strategic Media Investment. These senior hires come as Mediassociates enters its seventh consecutive year of growth and continues to expand its service offerings to help clients navigate unprecedented disruption across the media and marketing ecosystem. In his new role, Corry will help elevate strategic thinking across client engagements, serving as a key connector between brand strategy, audience insights, creative storytelling, and media activation. He brings more than 25 years of global experience at the intersection of media, technology, and data, with senior leadership roles at IPG Mediabrands, NBCUniversal, and GroupM. Corry is also the founder of Mattock AI, where he has advised organizations on practical AI implementation and workflow automation – at  Mediassociates he’ll play a key role in creating client value leveraging PrecisionBrandingAi, the agency’s proprietary AI platform.  Niziankiewicz brings deep expertise in holistic media strategy, eCommerce, and full-funnel activation across digital and retail environments. Most recently, she served as Head of Marketing at Rocketbook (a BIC company), leading brand strategy, media, product, and eCommerce. Her background also includes senior roles on BIC’s global digital team, LEGO, and McKesson. At Mediassociates, she’ll oversee media investment strategy, advise senior clients, and help evolve integrated, performance-driven media solutions across paid, earned, and owned channels. “Drew and Abby are exactly the kind of senior leaders we need as our clients face rapid change in how media, technology, and marketing intersect,” said Jeff Larson, CEO of Mediassociates. “Their combined experience in strategy, media investment, digital transformation, and innovation will help us continue to grow, expand our service offerings, and guide clients through the disruption that defines today’s marketing ecosystem.” About MediassociatesMediassociates is a leading independent media planning, buying, and analytics agency headquartered in Sandy Hook, Connecticut, serving clients nationwide. The agency helps brands navigate the ongoing revolution in media and technology through insight-led strategy, transparent measurement, and performance-focused execution.

  Mediassociates, 02/05/2026

• 

  Mediassociates Named a Top Independent Agency by Campaign

  We’re proud to share that Mediassociates has been named one of Campaign’s World’s Top Independent Agencies for 2025 — a recognition that highlights the impact of independent thinking in today’s media landscape. This honor reinforces what we’ve long believed: being independent sharpens our focus. It allows us to act as true advisors, stay agile in a fast-moving world, and be fully accountable to our clients — not a holding company agenda. We’re equally proud to stand alongside our fellow Worldwide Partners, Inc. agencies — from Ampersand Advisory to The Shipyard — who are all helping redefine what it means to be a modern, responsive media partner. Special shoutout to our work with Brownstein and NJM Insurance Group, spotlighted by Campaign as a case study in smart, collaborative media strategy. Check out the full feature here.

  Campaign, 06/26/2025

• 

  Mediassociates & NJM Win MediaPost’s Media Plan of the Year 2024

  Mediassociates Wins MediaPost’s Media Plan of the Year for NJM Insurance Campaign We’re proud to share that Mediassociates has been awarded MediaPost’s Media Plan of the Year for our work on NJM Insurance Group’s “No Jingles or Mascots” campaign. This national recognition highlights the impact of our Precision Branding approach—combining data-driven strategy with focused creative delivery to break through category clutter and drive results. In a landscape filled with flashy mascots and catchy jingles, NJM chose to stand apart with a message built on trust, clarity, and substance—and we’re honored to help bring that vision to life. We extend our sincere thanks to our partners at Brownstein and our incredible clients at NJM Insurance Group for their collaboration, trust, and shared commitment to smart, effective media. At Mediassociates, we believe media should do more than just make noise—it should make a difference.

  https://www.mediassociates.com/news/mediassociates-njm-win-mediaposts-media-plan-of-the-year-2024/, 04/16/2025

Clients

About

Mediassociates is an independent media planning, buying and analytics agency. Our Precision Branding methodology guides brands in planning advertising communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, we proactively guides clients through the ongoing revolution in media and technology.

People

• 

  Jeff Larson

  President and CEO

• 

  Ben Kunz

  Chief Strategy Officer

• 

  Sal Chieffalo

  Chief Financial Officer

• 

  Jesse Rosenschein

  SVP, Operations & Integrated Investment

• 

  Mark Mirsky

  SVP, Account Strategy

• 

  Kirsten Norberg

  VP of Analytics

• 

  Alicia Weaver

  VP, Offline Activation

• 

  Tim Lathrop

  VP of Platform Digital

• 

  Jim Santa Barbara

  VP of Technology and Resource Enablement

• 

  Erin McCollam

  VP of Accounting

• 

  Aimee Grant

  Executive Director of HR

• 

  Todd Engels

  VP, Client Development