• Mediassociates wins NJM Insurance media account

    Mediassociates wins NJM Insurance media account

    /PRNewswire/ -- NJM Insurance Group has announced they have selected Mediassociates as their new media planning, buying and analytics agency. Mediassociates...

    PR Newswire, 03/21/2023

  • Mediassociates named a Google Premier Partner for 3rd consecutive year - Mediassociates

    Mediassociates named a Google Premier Partner for 3rd consecutive year - Mediassociates

    Mediassociates has once again been recognized by Google as a Premier Partner for 2023, an award that places the agency among the top 3% of all Google U.S. This marks the third consecutive year that Mediassociates acheived Premier Partner status.

    Mediassociates, 03/07/2023

  • Mediassociates named an AdWeek 2022 "Fastest Growing Agency"

    Mediassociates named an AdWeek 2022 "Fastest Growing Agency"

    Mediassociates recognized as the #5 fastest growing media agency in the country.

    AdWeek, 11/23/2022

  • Branding Needs A Rebrand

    Branding Needs A Rebrand

    It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s call branding what it really is: Future Response. Read how our Head of Strategy, Ben Kunz, lays out a gameplan to give clarify to the role of branding and re-earn it the respect it deserves

    MediaPost, 10/19/2022

  • Gen Z To Marketers: Ditch The Persona

    Gen Z To Marketers: Ditch The Persona

    Marketers loves to create personas. Yet Gen Z, the 68 million 10- to 24-year-olds , defy our traditional characterizations. In this Mediapost article, Ben Kunz argues it’s time to toss those Gen Z personas and instead design media plans that better match communications to the ways real people engage with your brand

    MediaPost, 08/23/2022

Client Start Year End Year
Mount Sinai Health System 2020 Current
University of Phoenix 2020 Current
Fannie Mae 2020 Current
Citizens Watch Company of America 2021 Current
Arculus (Crypto Currency Cold Storage Wallet) 2021 Current
Ziply Fiber 2021 Current
Strava 2021 Current
NJM Insurance 2023 Current
Ariat International 2018 Current
Yale New Haven Health System 2020 Current

Mediassociates is an independent media planning, buying and analytics agency. Our Precision Branding methodology guides brands in planning advertising communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, we proactively guides clients through the ongoing revolution in media and technology.

  • Jeff Larson

    Jeff Larson

    President and CEO

  • Ben  Kunz

    Ben Kunz

    Chief Strategy Officer

  • Jesse  Rosenschein

    Jesse Rosenschein

    SVP, Integrated Investment

  • Mark Mirsky

    Mark Mirsky

    SVP, Account Strategy

  • Todd  Engels

    Todd Engels

    VP, Client Development

  • Alicia Weaver

    Alicia Weaver

    VP, Offline Activation

  • Jim Santa Barbara

    Jim Santa Barbara

    VP, Insight and Analytics

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