Cases

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  CDC x Mediassociates

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  DXL x Mediassociates

News

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  Mediassociates Named a Top Independent Agency by Campaign

  We’re proud to share that Mediassociates has been named one of Campaign’s World’s Top Independent Agencies for 2025 — a recognition that highlights the impact of independent thinking in today’s media landscape. This honor reinforces what we’ve long believed: being independent sharpens our focus. It allows us to act as true advisors, stay agile in a fast-moving world, and be fully accountable to our clients — not a holding company agenda. We’re equally proud to stand alongside our fellow Worldwide Partners, Inc. agencies — from Ampersand Advisory to The Shipyard — who are all helping redefine what it means to be a modern, responsive media partner. Special shoutout to our work with Brownstein and NJM Insurance Group, spotlighted by Campaign as a case study in smart, collaborative media strategy. Check out the full feature here.

  Campaign, 06/26/2025

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  Mediassociates & NJM Win MediaPost’s Media Plan of the Year 2024

  Mediassociates Wins MediaPost’s Media Plan of the Year for NJM Insurance Campaign We’re proud to share that Mediassociates has been awarded MediaPost’s Media Plan of the Year for our work on NJM Insurance Group’s “No Jingles or Mascots” campaign. This national recognition highlights the impact of our Precision Branding approach—combining data-driven strategy with focused creative delivery to break through category clutter and drive results. In a landscape filled with flashy mascots and catchy jingles, NJM chose to stand apart with a message built on trust, clarity, and substance—and we’re honored to help bring that vision to life. We extend our sincere thanks to our partners at Brownstein and our incredible clients at NJM Insurance Group for their collaboration, trust, and shared commitment to smart, effective media. At Mediassociates, we believe media should do more than just make noise—it should make a difference.

  https://www.mediassociates.com/news/mediassociates-njm-win-mediaposts-media-plan-of-the-year-2024/, 04/16/2025

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  Just a moment...

  Agencies will partner with AtlantiCare to evolve the brand and expand awareness across South Jersey Philadelphia, Pa. – Today, southeastern New Jersey’s largest healthcare system, AtlantiCare, announced Philadelphia-based Brownstein Group as its new creative agency of record, and Mediassociates as its media planning and buying agency of record. Both agencies are members of Worldwide Partners, Inc., an international network of independent communications agencies who partner together to provide increased value and higher-quality services for their clients. Brownstein Group and Mediassociates will work alongside AtlantiCare to evolve and expand their brand campaign, “Rise with Us,” as the health system seeks to increase awareness of their expert care and strong commitment to the communities they serve throughout South Jersey. “We’re thrilled to welcome Brownstein and Mediassociates as our new agency partners,” said Robin Wyatt, chief marketing and communications officer at AtlantiCare. “Their strategic insights, creativity and ability to collaborate as a unified team make them the right choice. This partnership will elevate how we tell the AtlantiCare story—showcasing the exceptional care our teams provide and the impact we’re making in the communities we serve.” The work will highlight AtlantiCare as a whole, while also showcasing the top physicians, advanced technology, and groundbreaking treatments behind specialties such as neurosciences, cancer, heart, and vascular health. Utilizing Mediassociates’ strategic Precision Branding capabilities to drive the creative concepts developed by Brownstein, the two agencies will work closely together throughout their engagement with AtlantiCare to ensure the brand continues to connect with those they serve in South Jersey. “We felt a kinship and a camaraderie with AtlantiCare immediately, and we’re ready to partner with them to create unstoppable work,” said Erin Allsman, president of Brownstein Group. “The expertise both Brownstein Group and Mediassociates bring to the table surrounding the healthcare media market in South Jersey is something we’re eager to utilize to better amplify AtlantiCare’s crucial mission to continue delivering great healthcare to the region.” Ben Kunz, chief strategy officer at Mediassociates, agrees, “AtlantiCare has a strong vision for becoming a leader in healthcare. We know this will require evolutions and revolutions in media targeting and messaging. Our Precision Branding connects media, data-signal innovations and predictive analytics, and will be a new platform to help them achieve this objective. It is such an honor to work with their team.” About Brownstein Group Brownstein Group is an independent agency network based in Philadelphia, comprised of Brownstein, Red Thread PR, Nucleus Digital and Poster Child. Founded at the height of the Creative Revolution in 1964, we are one of the longest-running independent agencies in the country, offering expertise across brand strategy, advertising, public relations and digital services. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on Brand Longevity™, and have worked with a range of companies including IKEA USA, Comcast Xfinity, DuPont™ Sorona®, TruGreen, Humana, The GIANT Company, Wawa, ACI Worldwide and NJM Insurance Group. Brownstein Group is an Ad Age Small Agency of the Year, a PRNEWS Small Public Relations Firm of the Year finalist, and an inductee into Advertising Week’s Madison Avenue Walk of Fame. About Mediassociates Mediassociates is a leading independent media planning, buying, and analytics agency working with mid-market companies looking to drive growth. With the advertising landscape shifting daily, Mediassociates’ Precision Branding guides brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. Clients include NJM Insurance, University of Phoenix, DXL Group, Mount Sinai Health System, Citizen Watches, Fannie Mae, Ziply Fiber, and MidFlorida Credit Union. Mediassociates has been named one of Adweek’s Fastest Growing Agencies and an Ad Age Best Place to Work. About AtlantiCare AtlantiCare is an award-winning integrated healthcare system based in Egg Harbor Township, New Jersey, whose team of more than 6,500 serves the community in over 110 locations in Atlantic, Burlington, Camden, Cape May, and Ocean counties of southern New Jersey. Committed to an innovative approach to providing the best care in the industry, AtlantiCare has a vision of building healthy communities that drives its mission of making a difference in health and healing, one person at a time. Learn more at atlanticare.org or call 888-569-1000.

  https://www.mediassociates.com/news/atlanticare-selects-brownstein-group-and-mediassociates-as-new-agencies-of-record/, 04/24/2025

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  CMOs: Why ROI – Not Reinvention – Should Guide Your Agency Strategy • Mediassociates

  Too many marketers are stuck in a costly cycle of agency churn. In his latest Forbes article, Ben Kunz shares why lasting growth comes from aligning with ROI — not constantly switching strategies.

  Forbes, 03/25/2025

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  Planning's Future Isn't AI Vs. People, It's AI AND People 02/27/2025

  "AI is Changing Media Planning, But People Are Still the Key to Success" AI-powered tools can optimize campaigns, but real strategic media planning requires human insight. In this new MediaPost op-ed, Mediassociates CEO Jeff Larson explores why the best future isn’t AI vs. people, but AI AND people.

  MediaPost, 02/27/2025

Clients

About

Mediassociates is an independent media planning, buying and analytics agency. Our Precision Branding methodology guides brands in planning advertising communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, we proactively guides clients through the ongoing revolution in media and technology.

People

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  Jeff Larson

  President and CEO

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  Ben Kunz

  Chief Strategy Officer

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  Sal Chieffalo

  Chief Financial Officer

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  Jesse Rosenschein

  SVP, Operations & Integrated Investment

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  Mark Mirsky

  SVP, Account Strategy

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  Kirsten Norberg

  VP of Analytics

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  Alicia Weaver

  VP, Offline Activation

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  Tim Lathrop

  VP of Platform Digital

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  Jim Santa Barbara

  VP of Technology and Resource Enablement

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  Erin McCollam

  VP of Accounting

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  Aimee Grant

  Executive Director of HR

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  Todd Engels

  VP, Client Development