Cases
News
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Cracking the Code: Multi-touch Attribution Mastery
Attention marketers: The multi-touch attribution landscape is shifting beneath our feet, and the time to act is now. In this rapidly evolving digital ecosystem, mastering MTA isn't just an option—it's a necessity. We're pulling back the curtain on how to select the ideal MTA technology partner that will transform your marketing measurement from guesswork to precision. From navigating coverage challenges to decoding methodologies, this guide is your roadmap to marketing attribution success. Dive in with us and unlock the power of MTA.
Mediassociates, 09/19/2024
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Mediassociates Names Jeff Larson CEO 03/20/2024
He succeeds Founder Scott Brunjes, who remains chairman of the Sandy Hook, CT-based media agency.
Media Post, 03/20/2024
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Mediassociates Lands Big Account, Tall One Too 03/14/2024
The Sandy Hook, CT-based media shop has been named the planning, buying and analytics agency for big and tall men's apparel retailer Destination XL Group.
MediaPost, 03/14/2024
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Mediassociates wins NJM Insurance media account
/PRNewswire/ -- NJM Insurance Group has announced they have selected Mediassociates as their new media planning, buying and analytics agency. Mediassociates...
PR Newswire, 03/21/2023
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Mediassociates named a Google Premier Partner for 3rd consecutive year - Mediassociates
Mediassociates has once again been recognized by Google as a Premier Partner for 2023, an award that places the agency among the top 3% of all Google U.S. This marks the third consecutive year that Mediassociates acheived Premier Partner status.
Mediassociates, 03/07/2023
Clients
| Client | Start Year | End Year |
|---|---|---|
| Mount Sinai Health System | 2020 | Current |
| University of Phoenix | 2020 | Current |
| Fannie Mae | 2020 | Current |
| Citizens Watch Company of America | 2021 | Current |
| Arculus (Crypto Currency Cold Storage Wallet) | 2021 | Current |
| Ziply Fiber | 2021 | Current |
| Strava | 2021 | Current |
| NJM Insurance | 2023 | Current |
| Ariat International | 2018 | Current |
| Yale New Haven Health System | 2020 | Current |
About
Mediassociates is an independent media planning, buying and analytics agency. Our Precision Branding methodology guides brands in planning advertising communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, we proactively guides clients through the ongoing revolution in media and technology.
People
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Jeff Larson
President and CEO
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Ben Kunz
Chief Strategy Officer
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Jesse Rosenschein
SVP, Integrated Investment
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Mark Mirsky
SVP, Account Strategy
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Alicia Weaver
VP, Offline Activation
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Tim Lathrop
VP of Platform Digital
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Jim Santa Barbara
VP, Insight and Analytics
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Erin McCollam
VP of Accounting
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Aimee Grant
Executive Director of HR
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Todd Engels
VP, Client Development
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Sal Chieffalo
Chief Financial Officer