|Client||Start Year||End Year|
|Combined Jewish Philanthropies||2013||2013|
|Blue Hills Bank||2014||2014|
|Savings Institute (1)||2013||Current|
Mediastruction is a media strategy, planning and buying agency, offering senior peer to peer management in a boutique environment. Mediastruction has trademarked a media planning process, Media OmniVu. Consumer insights are researched, revealing your consumers' perceptions, considerations and social sharing, as well as what drivers incite actions, like shopping and purchase behavior. We also research competitive environment, including market share and advertising share of voice. Creative strength and other exogenous variables can be included. These insights are leveraged in an algorithmic approach to advanced attribution, via agent-based modeling. Through ABM, we provide reporting on lift to investment by media channel; synergistic efficiencies of media channels in tandem; sensitivity reporting of declining returns by investment in each media channel. And perhaps, most exciting, we forecast revised sales mapped to optimized media plan. In other words, we answer: What did my media investment deliver in terms of sales? If I optimize my media plan, what will the new plan deliver? We believe this is our agency differentiator.