Merkley+Partners believes that the only constant is change. We hold the position that brands, too, are always in motion across this wild and sometimes seemingly unpredictable spectrum of change. But we pride ourselves on being experts at navigating these moments of highs and lows, future-proofing businesses and brands against what may be perceived to be unpredictable. In other words: We help brands navigate change to keep them ahead of the curve.
Our very own business model is a testament to our thinking about how agency models should operate in order to best serve clients. As an agency that hasn’t unbundled media from creative since 1993, we were the first to be founded on an equal partnership of account, creative and planning – three crucial disciplines that allow an agency to operate as efficiently as possible. When agencies broke apart media and creative to benefit their bottom lines, we opted not to. Because we recognize that certain core disciplines must work in an integrated fashion in order to benefit the brand holistically. And while we’ve evolved our model to include additional disciplines that have proven to be long-lasting (e.g., digital and social media), we’ve kept our core capabilities intact to allow for effective communications and creativity to thrive.