Given his love of cars and approachable attitude, agency Merkley says the iconic celeb is the perfect pitchman.
Munster, IN-based packaged deli meat company Land O’Frost has hired Merkley+Partners as its media agency of record effective immediately. Merkley, headquartered in New York, is tasked with developing and executing media strategies across all channels for Land O’Frost. “We looked at a number of agencies, but Merkley really excelled in three areas,” stated Reggie Moore, senior vice president of sales and marketing for Land O’Frost. “Their media strategies are based on deep consumer insights, they are highly focused on ROI, and they have a proven track record of being highly collaborative when working with other agencies.” Creative for Land O’Frost is handled by hyc|Merge and shopper marketing is handled by TPN. Both are located in Chicago. Merkley handles media in addition to creative for many of its clients including Mercedes-Benz, Florida’s Natural orange juice, STP, ArmorAll and Vanda Pharmaceuticals.
Merkley+Partners will be tasked with media buying and planning in the U.S. across BIC's lighter, stationary and women's shaver brands.
Agency Spy, 02/05/2018
The Mercedes-Benz multi-year global sponsorship of the Masters Tournament is a partnership rooted in prestige and high performance. In keeping with this impressive pedigree, their longtime creative agency Merkley+Partners sought to push creative boundaries in their elegant marketing campaign, “What Makes Us,” narrated by Jon Hamm. The-Artery, known for exquisite storytelling and technical capabilities, envisioned a revolutionary VR solution.
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Stated simply: We are an agency “without boundaries.” It’s the way we work, it’s the way we are structured and it’s the way we think about our clients’ businesses.
We were an agency founded as a collaboration between strategy, creative and deployment, with all disciplines completely intertwined throughout the communication development process. That spirit is alive and well today.
We believe that when a client and an agency band together and work with the single-minded goal of putting the brand first, there are no boundaries to the success they can achieve.
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